Revenue Driven by BrandLock
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DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers
Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.
420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers
The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers
Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers
Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
Tire Agent drives 8.49% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.
Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%
8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%
Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers
Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%
Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%
Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers
AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers
CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers
Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%
Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%
Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%
Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers
Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers
Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers
Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%
Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers
ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth
Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers
SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers
Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers
Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.
Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers
Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers
Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers
G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers
Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%
Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers
Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers
DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers
Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers
Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers
Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers
BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%
Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers
Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers
Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock
Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers
Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%
Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%
Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock
Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers
Company Overview
DERMAdoctor is an award-winning skincare company from Riverside, MO. The company retails its skincare, health, and beauty products through 700+ global retailer doors. Besides its online store, DERMAdoctor products are also available on high-end eCommerce websites.
Business Challenge
DERMAdoctor Was Struggling With Revenue Leakage Due To Ad Injections And Invalid Promo Codes
DERMAdoctor is fully committed to building a seamless customer journey for its customers. When the team realized that a significant percentage of its online customers are being disrupted by unauthorized ad injections, prompt action was necessary.
Traffic hijackers profit from bundling unauthorized product ads, pop-ups, banners ads, and malicious adult content into browser extensions, apps, and many other free software programs installed by consumers online.
As ad injections run on the consumer’s device, operating system, and browser, diverting site visitors to competitor websites without being detected by online retailers is straightforward and effortless.
These invasive ad injections undermined the brand experience DERMAdoctor wanted to deliver to its visitors, harming their eCommerce conversion funnel and further damaging the skincare brand’s reputation online.
BrandLock solution
Brandlock Eliminated Ad-injections to Restore The Ecommerce Customer Journey Experience
- BrandLock’s initial website analysis revealed that over 5.5% of desktop users and 2% of mobile users were exposed to ad injections when they visited DERMAdoctor’s online store.
- DERMAdoctor immediately took action by deploying Shield, Brandlock’s customer journey hijacking prevention solution.
- BrandLock conducted an A/B test to familiarize the company with different ad injections displayed during visitor sessions.
- The team was surprised to find out that over 80 percent of the client-side browsers had installed popular, but unauthorized coupon extensions.
- The website’s conversion rate climbed significantly after Shield blocked these browser extensions and other ad injections.
- Removing ads injections that served competitive product ads helped the company recover orders and get additional revenue that would have been lost.
1:1 promotions help DERMAdoctor rescue 70+ orders with an AOV of $76 in 6 months.
- After successfully delivering more eCommerce conversions using Shield, it was an easy decision for DERMAdoctor to apply Engage – real-time messaging – to drive more sales.
- A deep dive by the BrandLock team revealed a certain shopper behavior where prospective buyers abandoned checkout pages at an alarming rate after applying invalid promo codes.
- Deal-savvy customers know that a quick Google search for promo codes can lead them to third-party affiliate websites. These codes are often invalid, expired, or simply bogus. Applying such promo codes often leads to shopper frustration and eventually abandoned carts.
- Engage delivered personalized promotions to frustrated shoppers based on their on-site behavior, leading to reduced cart abandonment and drop-offs.
- Personalized promotions led to incremental conversions and an additional $5,000 in sales in just six months.
- The solution also reported the high-converting real-time messaging preferred by different shopper types for DERMAdoctor to manage their promotional spend.
Impact
DERMAdoctor Achieves Maximum Result With Minimum Effort
Since implementing Shield & Engage, DERMAdoctor has consistently seen conversion rate uplift; increase in revenue by protecting and personalizing the customer journey.
- 250+ more orders
- 9.41% average revenue per visit lift
- 8.42% average conversion rate lift
Shield’s machine learning capabilities enable BrandLock to identify new ad injections for DERMAdoctor and continue to optimize eCommerce conversions at a higher rate.
Stop ad injections from diverting your shoppers to competitors
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