Revenue Driven by BrandLock
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Tire Agent drives 4.73% conversion growth by locking onto Hijacked Shoppers.

Viasox targets Hijacked & Wrong Coupon Shoppers & increases conversion rate by 2.23%

8.71% revenue driven by optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers.

johnnie-O targets Hijacked & Wrong Coupon Shoppers, increases conversion rate by 3.90%

Mylee drives 3.45% conversion growth by locking onto Hijacked & Hesitant Shoppers.

Stark Bro's drives 4.26% conversion growth by locking onto Hijacked Shoppers.

Inspire Uplift targets Hijacked & Hesitant Shoppers & increases conversion rate by 6.25%

Legion Athletics drives 2.53% conversion growth by locking onto Hijacked Shoppers.

AmourPrints got 3.04% revenue driven by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

CompAndSave got 5.12% online revenue by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

Lalo increases conversion rate by optimizing shopper journey for Hijacked Shoppers.

Frette focuses on Hijacked shoppers & increases revenue growth by 7.88%

Golfbidder targets Hijacked Shoppers to increase conversion rate by 6%

Murad enjoys 4% revenue growth by focusing on Hijacked Shoppers.

BrandLock delivers 6% of revenue by locking onto Hijacked Shoppers.

Charles Tyrwhitt Shirts Boosts Conversion Rates By Optimizing Shopping Experience For Hijacked Shoppers

Her Room enjoys 5% conversion growth by locking onto Hijacked Shoppers.

Cosabella drives 5% revenue growth by optimizing Hesitant, Wish List, & Hijacked Shoppers.

ProHealth got 16% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

Jolyn got 3% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

CBII focuses on Hesitant and Hijacked shoppers & drives 6% online revenue.

7% revenue driven through BrandLock by targeting Hesitant, Hijacked & Wrong Coupon Shoppers.

BrandLock drives 13% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

5% revenue growth by targetting Hijacked & Wrong Coupon Shoppers.

10% revenue driven by optimizing Hijacked, Extension & Wrong Coupon Shoppers.

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula got 5% online revenue by locking onto Hesitant, Wish List, Hijacked & Wrong Coupon Shoppers.

Draper's & Damon's got 6% revenue by optimizing Extension, Hijacked & Wrong Coupon Shoppers.

Brandlock drives 11% revenue for Haband by focusing on Hijacked Shoppers & Wrong Coupon Shoppers.

Delonghi drives 11% revenue by tapping into Hesitant, Wrong Coupon & Hijacked Shoppers.

G/Fore got 5% revenue by locking onto Wrong Coupon & Hijacked Shoppers.

BrandLock drives 5% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

"BrandLock keeps our brands safe and clean. They are a trusted partner and help us optimize Hijacked Shoppers."

"BrandLock has helped us recover millions in revenue through double-digit conversion growth."

"Brandlock ensures that we are maintaining our price integrity and acts as an active tool in reputation management. "

"BrandLock delivers on its promise and protects our brand integrity. We have seen a 15% increase in CR across multiple months."

"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."

"BrandLock works like a charm. Consistent gains every month."

"BrandLock is a Magic Conversion Booster. Turn it on. Get +10%."

"BrandLock delivers gains of +7%. It's a game-changer."

Pharmaca got 4% revenue growth by locking onto Hijacked Shoppers.

Feel Unique drives 2% online revenue by locking onto Hijacked and Wrong Coupon Shoppers.

Bare Necessities focuses on Hijacked shoppers & increases revenue growth by 7%

"Removing shopper distractions and frustrations has had an immediate and profound influence on revenue growth."

Cartier targets Hijacked Shoppers & drives revenue by 9%

"Brandlock has been extremely beneficial to us. Our overall conversion rates have increased by double digits."

Footwear etc. optimizes Hijacked Shoppers & drives 7.3% revenue through BrandLock

Topshop unlocks a 5% increase in conversion rate by targeting Hijacked Shoppers

Company Overview
Cariuma is a conscious Brazilian direct-to-consumer sneaker brand made from natural premium materials. It provides sustainably made comfortable and classic sneakers. Cariuma is also a B-Corp and plants two trees in the Brazilian rainforest for every pair of sneakers sold.
Business Challenge
Browser Injected Ads were Stealing Cariuma’s Visitors
Being a young and growing company, Cariuma constantly tests different solutions to enhance its eCommerce shopping experience and conversion rates. It regularly checks the impact of new solutions on its brand’s reputation and eCommerce KPIs.
Unfortunately, these efforts were not reaching a significant portion of their on-site customer base – who were affected by Customer Journey Hijacking (CJH).
BrandLock connected with Cariuma and made them aware of the problem. Traffic hijackers inject competitor ads, pop-ups, and other malicious ads into browser extensions and other free software programs downloaded by online shoppers.
The goal of these injected ads is to redirect Cariuma’s hard-earned traffic to other websites at Cariuma’s expense. This results in revenue leakage unknown to the eCommerce merchants.
BrandLock notified Cariuma’s eCommerce team about the scale and impact of CJH. After viewing screenshots of various types of unauthorized ads appearing to their site visitors, Senior Digital Officer Felipe G. Araujo and the Cariuma team wanted to investigate further.
The team’s significant efforts and investment in optimizing conversions and online brand reputation would be ineffective if they could not resolve this invisible yet real problem.
They needed a solution that could deliver transparent and verifiable results.
BrandLock solution
Cariuma Gains Immediate Gain In Conversion Rates After Removing Ads
- BrandLock conducted an A/B test to verify how many visitors were seeing unwanted ads and how they were affecting profitability.
- The test numbers revealed that 6.17% of all visitors to cariuma.com were exposed to ad injections – a good deal of them were competitor ads.
- Cariuma was able to verify the data and impact of customer journey hijacking using their own Google Analytics platform.
- BrandLock deployed Shield – a customer hijacking prevention solution to block all ad injections on the client-side and create a distraction-free customer journey.
- After removing ad injections, Cariuma has seen its average conversion rate lift by 3.71% and revenue per visit lift also increase by 3.78%.



Impact
Cariuma Sees Positive ROI on BrandLock Investment
The company is happy to see positive returns on BrandLock solutions with the minimal upfront investment needed on their end.
- 3.71% conversion rate lift
- 3.78% revenue per session lift
- 2.5% decrease in bounce rate
With invasive ads no longer luring customers away from the website, Felipe and the Cariuma team are now able to ensure the intended online customer experience is delivered without any distractions.
Stop ad injections from diverting your shoppers to competitors
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