Revenue Driven by BrandLock
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Tire Agent drives 4.73% conversion growth by locking onto Hijacked Shoppers.

Viasox targets Hijacked & Wrong Coupon Shoppers & increases conversion rate by 2.23%

8.71% revenue driven by optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers.

johnnie-O targets Hijacked & Wrong Coupon Shoppers, increases conversion rate by 3.90%

Mylee drives 3.45% conversion growth by locking onto Hijacked & Hesitant Shoppers.

Stark Bro's drives 4.26% conversion growth by locking onto Hijacked Shoppers.

Inspire Uplift targets Hijacked & Hesitant Shoppers & increases conversion rate by 6.25%

Legion Athletics drives 2.53% conversion growth by locking onto Hijacked Shoppers.

AmourPrints got 3.04% revenue driven by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

CompAndSave got 5.12% online revenue by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

Lalo increases conversion rate by optimizing shopper journey for Hijacked Shoppers.

Frette focuses on Hijacked shoppers & increases revenue growth by 7.88%

Golfbidder targets Hijacked Shoppers to increase conversion rate by 6%

Murad enjoys 4% revenue growth by focusing on Hijacked Shoppers.

BrandLock delivers 6% of revenue by locking onto Hijacked Shoppers.

Charles Tyrwhitt Shirts Boosts Conversion Rates By Optimizing Shopping Experience For Hijacked Shoppers

Her Room enjoys 5% conversion growth by locking onto Hijacked Shoppers.

Cosabella drives 5% revenue growth by optimizing Hesitant, Wish List, & Hijacked Shoppers.

ProHealth got 16% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

Jolyn got 3% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

CBII focuses on Hesitant and Hijacked shoppers & drives 6% online revenue.

7% revenue driven through BrandLock by targeting Hesitant, Hijacked & Wrong Coupon Shoppers.

BrandLock drives 13% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

5% revenue growth by targetting Hijacked & Wrong Coupon Shoppers.

10% revenue driven by optimizing Hijacked, Extension & Wrong Coupon Shoppers.

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula got 5% online revenue by locking onto Hesitant, Wish List, Hijacked & Wrong Coupon Shoppers.

Draper's & Damon's got 6% revenue by optimizing Extension, Hijacked & Wrong Coupon Shoppers.

Brandlock drives 11% revenue for Haband by focusing on Hijacked Shoppers & Wrong Coupon Shoppers.

Delonghi drives 11% revenue by tapping into Hesitant, Wrong Coupon & Hijacked Shoppers.

G/Fore got 5% revenue by locking onto Wrong Coupon & Hijacked Shoppers.

BrandLock drives 5% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

"BrandLock keeps our brands safe and clean. They are a trusted partner and help us optimize Hijacked Shoppers."

"BrandLock has helped us recover millions in revenue through double-digit conversion growth."

"Brandlock ensures that we are maintaining our price integrity and acts as an active tool in reputation management. "

"BrandLock delivers on its promise and protects our brand integrity. We have seen a 15% increase in CR across multiple months."

"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."

"BrandLock works like a charm. Consistent gains every month."

"BrandLock is a Magic Conversion Booster. Turn it on. Get +10%."

"BrandLock delivers gains of +7%. It's a game-changer."

Pharmaca got 4% revenue growth by locking onto Hijacked Shoppers.

Feel Unique drives 2% online revenue by locking onto Hijacked and Wrong Coupon Shoppers.

Bare Necessities focuses on Hijacked shoppers & increases revenue growth by 7%

"Removing shopper distractions and frustrations has had an immediate and profound influence on revenue growth."

Cartier targets Hijacked Shoppers & drives revenue by 9%

"Brandlock has been extremely beneficial to us. Our overall conversion rates have increased by double digits."

Footwear etc. optimizes Hijacked Shoppers & drives 7.3% revenue through BrandLock

Topshop unlocks a 5% increase in conversion rate by targeting Hijacked Shoppers

Company Overview
Bare Necessities is the largest online specialty retailer of women’s branded and designer intimate apparel headquartered in Edison, NJ. In 2018, Walmart acquired Bare Necessities as a part of its e-commerce strategy.
Business Challenge
Popup ads distracted customers and increased cart abandonment rates on online retailer’s website
Bare Necessities is an American online retailer of intimate apparel such as lingerie, swimwear, and loungewear. The company stocks hundreds of well-known labels and exclusive brands. With over two million online customers, Bare Necessities’ website experience is of utmost importance.
However, prior to working with BrandLock, shoppers often experienced popups ads, videos, and other unsolicited content. The contextual nature and design of the ads made it difficult for shoppers to distinguish native content from fraudulent ads, and thus shoppers were often accidentally redirected to other sites.
Bare Necessities knew the loss of web traffic was a problem, but it wasn’t sure how these popup ads were impacting its customer conversion rates and ultimately, its top-line sales.
BrandLock solution
BrandLock eliminates fraudulent popup ads and measures the impact of removed distractions
In order to prevent the fraudulent popup ads, BrandLock deployed a single line of code within Bare Necessities’ website. Then the Operations and Research & Development teams at BrandLock began running A/B tests to assess the impact of removing the distracting ads.
BrandLock reported that almost 8.5% of web traffic on Bare Necessities’ site was affected by fraudulent pop-up ads. Furthermore, using this method, the team was able to report on metrics such as cart abandonment, exit rate, bounce rate, customer conversion rate, page views per visit, average order value, and revenue per session.
Upon deeper analysis, BrandLock also determined that the ads originated from adware that was specifically displaying competitors’ products. Competitor ads are typically used to lure shoppers to other websites, so this was the likely cause of cart abandonment and exit rate issues.
After BrandLock completed the precise diagnostics, Bare Necessities used BrandLock Shield software to remove the pop-up ads across the entirety of their site and monitor the impact on an ongoing basis.


Impact
Blocking distracting popup ads boosts Bare Necessities revenue by 5%
By enlisting BrandLock Shield, Bare Necessities was able to remove fraudulent popup ads across its entire site and product pages. In only a 30-day period, the company experienced tremendously positive results!
- -1.4% overall site cart abandonment rate
- -2.52% overall site bounce rate
- +5.19% overall site conversion rate
- +0.99% overall site average order value
- + 4.64% overall site revenue per visit
BrandLock also proved to be a self-funded solution for Bare Necessities, which realized a 20x+ return on investment. As such, Bare Necessities has continued leveraging BrandLock’s software to keep its website free of adware and continue driving higher customer conversion rates.
Stop ad injections from diverting your shoppers to competitors
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