Revenue Driven by BrandLock
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DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers

Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.

420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers

The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers

Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers

Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

Tire Agent drives 8.49% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.

Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%

8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%

Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers

Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%

Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%

Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers

AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers

CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers

Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%

Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%

Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%

Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers

Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers

Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers

Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%

Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers

ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth

Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers

SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers

Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers

Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers

Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers

G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers

Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%

Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers

Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers

DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers

Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers

Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers

Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers

BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%

Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers

Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers

Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock

Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers

Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%

Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%

Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock

Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers

Company Overview
Footwear Etc. is a high-quality comfort shoe store especially for adults and seniors with special shoe needs. Along with its online store, this family-run business operates 11 stores across California, USA.
Business Challenge
Competitor Ads Lure Shoppers Away and Affect Brand Perception
The issue of unauthorized ads on Footwear etc.’s website was brought to the team’s attention by their customers.
They complained of intrusive ads appearing on the website every time they would shop online on their desktop or mobile devices.
These client-side ad injections were unauthorized ads injected into the web pages with an intention to get users to click on them and lure them away from the website.
The ads would give consumers the impression that the website is at fault, thereby hurting the retailer’s brand reputation.
Moreover, bad actors use multiple methods to inject ads into consumers’ browsers, making it difficult for the website’s server-side to detect the issue.
Mike Baranov, President at Footwear etc., and his team needed a solution that would protect the website from such distractions and ensure shoppers stick to the intended customer journey.
BrandLock solution
Footwear etc. Removes Ad Injections to Maintain Positive Brand Perception
- BrandLock conducted an A/B test to determine the intensity and scale of the problem. During the test, the team discovered that over 14% of the web sessions were infected with unwanted ads.
- This meant hundreds of Footwear etc.’s customers were exposed to unauthorized competitor ads. These ads would appear on the product description pages and other popular web pages on the site.
- BrandLock deployed Shield, a customer journey hijacking prevention solution, to block unwanted ads. To demonstrate the value of Shield, BrandLock deployed the solution during the A/B testing phase.
- Mike and his team were able to track and measure the positive impact of Shield on their Google Analytics dashboard.
- They could see the incremental shift in the conversion rate and revenue per session when a percentage of the website sessions was protected by Shield.



Impact
Footwear etc.Improves Conversion Rate and Brand Perception
In the first month, Footwear etc. noticed a +4% increase in the overall revenue per visits in the first month. The revenue lift jumped to +9% in the next month.
- 11% of traffic infected with malware
- +16% overall CVR lift
- +3% increase in page visits
Footwear etc. is enjoying a significant increase in conversion rate and other essential eCommerce KPIs. Removing ad injections has resulted in positive brand perception and better engagement.
Stop ad injections from diverting your shoppers to competitors
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