Revenue Driven by BrandLock
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Tire Agent drives 4.73% conversion growth by locking onto Hijacked Shoppers.

Viasox targets Hijacked & Wrong Coupon Shoppers & increases conversion rate by 2.23%

8.71% revenue driven by optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers.

johnnie-O targets Hijacked & Wrong Coupon Shoppers, increases conversion rate by 3.90%

Mylee drives 3.45% conversion growth by locking onto Hijacked & Hesitant Shoppers.

Stark Bro's drives 4.26% conversion growth by locking onto Hijacked Shoppers.

Inspire Uplift targets Hijacked & Hesitant Shoppers & increases conversion rate by 6.25%

Legion Athletics drives 2.53% conversion growth by locking onto Hijacked Shoppers.

AmourPrints got 3.04% revenue driven by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

CompAndSave got 5.12% online revenue by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

Lalo increases conversion rate by optimizing shopper journey for Hijacked Shoppers.

Frette focuses on Hijacked shoppers & increases revenue growth by 7.88%

Golfbidder targets Hijacked Shoppers to increase conversion rate by 6%

Murad enjoys 4% revenue growth by focusing on Hijacked Shoppers.

BrandLock delivers 6% of revenue by locking onto Hijacked Shoppers.

Charles Tyrwhitt Shirts Boosts Conversion Rates By Optimizing Shopping Experience For Hijacked Shoppers

Her Room enjoys 5% conversion growth by locking onto Hijacked Shoppers.

Cosabella drives 5% revenue growth by optimizing Hesitant, Wish List, & Hijacked Shoppers.

ProHealth got 16% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

Jolyn got 3% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

CBII focuses on Hesitant and Hijacked shoppers & drives 6% online revenue.

7% revenue driven through BrandLock by targeting Hesitant, Hijacked & Wrong Coupon Shoppers.

BrandLock drives 13% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

5% revenue growth by targetting Hijacked & Wrong Coupon Shoppers.

10% revenue driven by optimizing Hijacked, Extension & Wrong Coupon Shoppers.

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula got 5% online revenue by locking onto Hesitant, Wish List, Hijacked & Wrong Coupon Shoppers.

Draper's & Damon's got 6% revenue by optimizing Extension, Hijacked & Wrong Coupon Shoppers.

Brandlock drives 11% revenue for Haband by focusing on Hijacked Shoppers & Wrong Coupon Shoppers.

Delonghi drives 11% revenue by tapping into Hesitant, Wrong Coupon & Hijacked Shoppers.

G/Fore got 5% revenue by locking onto Wrong Coupon & Hijacked Shoppers.

BrandLock drives 5% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

"BrandLock keeps our brands safe and clean. They are a trusted partner and help us optimize Hijacked Shoppers."

"BrandLock has helped us recover millions in revenue through double-digit conversion growth."

"Brandlock ensures that we are maintaining our price integrity and acts as an active tool in reputation management. "

"BrandLock delivers on its promise and protects our brand integrity. We have seen a 15% increase in CR across multiple months."

"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."

"BrandLock works like a charm. Consistent gains every month."

"BrandLock is a Magic Conversion Booster. Turn it on. Get +10%."

"BrandLock delivers gains of +7%. It's a game-changer."

Pharmaca got 4% revenue growth by locking onto Hijacked Shoppers.

Feel Unique drives 2% online revenue by locking onto Hijacked and Wrong Coupon Shoppers.

Bare Necessities focuses on Hijacked shoppers & increases revenue growth by 7%

"Removing shopper distractions and frustrations has had an immediate and profound influence on revenue growth."

Cartier targets Hijacked Shoppers & drives revenue by 9%

"Brandlock has been extremely beneficial to us. Our overall conversion rates have increased by double digits."

Footwear etc. optimizes Hijacked Shoppers & drives 7.3% revenue through BrandLock

Topshop unlocks a 5% increase in conversion rate by targeting Hijacked Shoppers

Company Overview
Footwear Etc. is a high-quality comfort shoe store especially for adults and seniors with special shoe needs. Along with its online store, this family-run business operates 11 stores across California, USA.
Business Challenge
Competitor Ads Lure Shoppers Away and Affect Brand Perception
The issue of unauthorized ads on Footwear etc.’s website was brought to the team’s attention by their customers.
They complained of intrusive ads appearing on the website every time they would shop online on their desktop or mobile devices.
These client-side ad injections were unauthorized ads injected into the web pages with an intention to get users to click on them and lure them away from the website.
The ads would give consumers the impression that the website is at fault, thereby hurting the retailer’s brand reputation.
Moreover, bad actors use multiple methods to inject ads into consumers’ browsers, making it difficult for the website’s server-side to detect the issue.
Mike Baranov, President at Footwear etc., and his team needed a solution that would protect the website from such distractions and ensure shoppers stick to the intended customer journey.
BrandLock solution
Footwear etc. Removes Ad Injections to Maintain Positive Brand Perception
- BrandLock conducted an A/B test to determine the intensity and scale of the problem. During the test, the team discovered that over 14% of the web sessions were infected with unwanted ads.
- This meant hundreds of Footwear etc.’s customers were exposed to unauthorized competitor ads. These ads would appear on the product description pages and other popular web pages on the site.
- BrandLock deployed Shield, a customer journey hijacking prevention solution, to block unwanted ads. To demonstrate the value of Shield, BrandLock deployed the solution during the A/B testing phase.
- Mike and his team were able to track and measure the positive impact of Shield on their Google Analytics dashboard.
- They could see the incremental shift in the conversion rate and revenue per session when a percentage of the website sessions was protected by Shield.



Impact
Footwear etc.Improves Conversion Rate and Brand Perception
In the first month, Footwear etc. noticed a +4% increase in the overall revenue per visits in the first month. The revenue lift jumped to +9% in the next month.
- 11% of traffic infected with malware
- +16% overall CVR lift
- +3% increase in page visits
Footwear etc. is enjoying a significant increase in conversion rate and other essential eCommerce KPIs. Removing ad injections has resulted in positive brand perception and better engagement.
Stop ad injections from diverting your shoppers to competitors
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