Revenue Driven by BrandLock
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Tire Agent drives 4.73% conversion growth by locking onto Hijacked Shoppers.

Viasox targets Hijacked & Wrong Coupon Shoppers & increases conversion rate by 2.23%

8.71% revenue driven by optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers.

johnnie-O targets Hijacked & Wrong Coupon Shoppers, increases conversion rate by 3.90%

Mylee drives 3.45% conversion growth by locking onto Hijacked & Hesitant Shoppers.

Stark Bro's drives 4.26% conversion growth by locking onto Hijacked Shoppers.

Inspire Uplift targets Hijacked & Hesitant Shoppers & increases conversion rate by 6.25%

Legion Athletics drives 2.53% conversion growth by locking onto Hijacked Shoppers.

AmourPrints got 3.04% revenue driven by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

CompAndSave got 5.12% online revenue by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

Lalo increases conversion rate by optimizing shopper journey for Hijacked Shoppers.

Frette focuses on Hijacked shoppers & increases revenue growth by 7.88%

Golfbidder targets Hijacked Shoppers to increase conversion rate by 6%

Murad enjoys 4% revenue growth by focusing on Hijacked Shoppers.

BrandLock delivers 6% of revenue by locking onto Hijacked Shoppers.

Charles Tyrwhitt Shirts Boosts Conversion Rates By Optimizing Shopping Experience For Hijacked Shoppers

Her Room enjoys 5% conversion growth by locking onto Hijacked Shoppers.

Cosabella drives 5% revenue growth by optimizing Hesitant, Wish List, & Hijacked Shoppers.

ProHealth got 16% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

Jolyn got 3% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

CBII focuses on Hesitant and Hijacked shoppers & drives 6% online revenue.

7% revenue driven through BrandLock by targeting Hesitant, Hijacked & Wrong Coupon Shoppers.

BrandLock drives 13% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

5% revenue growth by targetting Hijacked & Wrong Coupon Shoppers.

10% revenue driven by optimizing Hijacked, Extension & Wrong Coupon Shoppers.

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula got 5% online revenue by locking onto Hesitant, Wish List, Hijacked & Wrong Coupon Shoppers.

Draper's & Damon's got 6% revenue by optimizing Extension, Hijacked & Wrong Coupon Shoppers.

Brandlock drives 11% revenue for Haband by focusing on Hijacked Shoppers & Wrong Coupon Shoppers.

Delonghi drives 11% revenue by tapping into Hesitant, Wrong Coupon & Hijacked Shoppers.

G/Fore got 5% revenue by locking onto Wrong Coupon & Hijacked Shoppers.

BrandLock drives 5% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

"BrandLock keeps our brands safe and clean. They are a trusted partner and help us optimize Hijacked Shoppers."

"BrandLock has helped us recover millions in revenue through double-digit conversion growth."

"Brandlock ensures that we are maintaining our price integrity and acts as an active tool in reputation management. "

"BrandLock delivers on its promise and protects our brand integrity. We have seen a 15% increase in CR across multiple months."

"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."

"BrandLock works like a charm. Consistent gains every month."

"BrandLock is a Magic Conversion Booster. Turn it on. Get +10%."

"BrandLock delivers gains of +7%. It's a game-changer."

Pharmaca got 4% revenue growth by locking onto Hijacked Shoppers.

Feel Unique drives 2% online revenue by locking onto Hijacked and Wrong Coupon Shoppers.

Bare Necessities focuses on Hijacked shoppers & increases revenue growth by 7%

"Removing shopper distractions and frustrations has had an immediate and profound influence on revenue growth."

Cartier targets Hijacked Shoppers & drives revenue by 9%

"Brandlock has been extremely beneficial to us. Our overall conversion rates have increased by double digits."

Footwear etc. optimizes Hijacked Shoppers & drives 7.3% revenue through BrandLock

Topshop unlocks a 5% increase in conversion rate by targeting Hijacked Shoppers

Company Overview
Fingerhut is a nationwide direct retailer, delivering shop-at-home convenience and a wide selection of products both online and through catalogs to their customers. The company offers online shoppers convenient options to pay for their orders.
Business Challenge
Fingerhut’s Twofold Goal – Improve Conversion Rate & Reduce Cart Abandonment
The Fingerhut team constantly uses various marketing strategies to boost its eCommerce conversion rate.
However, their efforts weren’t receiving the desired result and they were looking for solutions that could support their conversion rate optimization goals.
When BrandLock connected with the team, they realized that their marketing tactics were undercut by a real but invisible problem of ad injections.
Unauthorized ads deployed by ad injections on client-side browsers would redirect shoppers away from Fingerhut’s website. This disturbed shoppers’ path to complete a purchase, resulting in reduced conversion rates.
The online retailer also lost revenue due to cart abandonment. Customers expressed high interest in products but abandoned carts mid-purchase.
They needed a solution to increase the probability of completing the checkout process before shoppers drop off the website.
BrandLock solution
#1 – Eliminating Ad Injections from the Customer Journey
- BrandLock conducted an A/B test to check how many shoppers were affected and how much additional revenue the website could make with BrandLock solutions.
- The test revealed that the infection rate was over 5.94% out of which about 30% of ad injections appearing to shoppers were price comparison ads.
- BrandLock deployed Shield to block unwanted ads and prevent customer journey hijacking from occurring on the website.
- Fingerhut’s online business metrics could see an immediate lift, including additional six-figure revenue in the first two months.
#2 – Reducing Cart Abandonment Using BrandLock Engage
- Engage works on a simple premise: focus engagement efforts on user intent.
- The solution identified shoppers most likely to abandon cart based on micro-behaviors and other contextual signals displayed during online shopping.
- Most active shoppers intending to complete their purchase using coupon codes would abandon their cart.
- The coupon codes obtained by shoppers were either invalid, expired, or didn’t work. Adding coupon discount codes to the website seemed counterproductive and lowered the conversion rate.
- With Engage, Fingerhut built one-to-one messages based on real-time shopper behavior to nullify the negative impact of invalid coupons.
- Shoppers were highly receptive to one-to-one messages, improving conversion rate, and sales.



Impact
Fingerhut Increases Conversions and Reduces Promotional Spends
One-to-one messages not only helped Finger increase sales but saved margins by reducing promotional spending.
By partnering with BrandLock, Fingerhut capitalizes on its existing traffic to drive more conversions and pick up significant revenue gains.
- +2.9% conversion rate lift
- +3% revenue per visit lift
- 7.2% decrease in bounce rate
Book a free consultation and reduce your cart abandonment rate today.
Stop ad injections from diverting your shoppers to competitors
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