Revenue Driven by BrandLock
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Tire Agent drives 4.73% conversion growth by locking onto Hijacked Shoppers.

Viasox targets Hijacked & Wrong Coupon Shoppers & increases conversion rate by 2.23%

8.71% revenue driven by optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers.

johnnie-O targets Hijacked & Wrong Coupon Shoppers, increases conversion rate by 3.90%

Mylee drives 3.45% conversion growth by locking onto Hijacked & Hesitant Shoppers.

Stark Bro's drives 4.26% conversion growth by locking onto Hijacked Shoppers.

Inspire Uplift targets Hijacked & Hesitant Shoppers & increases conversion rate by 6.25%

Legion Athletics drives 2.53% conversion growth by locking onto Hijacked Shoppers.

AmourPrints got 3.04% revenue driven by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

CompAndSave got 5.12% online revenue by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

Lalo increases conversion rate by optimizing shopper journey for Hijacked Shoppers.

Frette focuses on Hijacked shoppers & increases revenue growth by 7.88%

Golfbidder targets Hijacked Shoppers to increase conversion rate by 6%

Murad enjoys 4% revenue growth by focusing on Hijacked Shoppers.

BrandLock delivers 6% of revenue by locking onto Hijacked Shoppers.

Charles Tyrwhitt Shirts Boosts Conversion Rates By Optimizing Shopping Experience For Hijacked Shoppers

Her Room enjoys 5% conversion growth by locking onto Hijacked Shoppers.

Cosabella drives 5% revenue growth by optimizing Hesitant, Wish List, & Hijacked Shoppers.

ProHealth got 16% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

Jolyn got 3% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

CBII focuses on Hesitant and Hijacked shoppers & drives 6% online revenue.

7% revenue driven through BrandLock by targeting Hesitant, Hijacked & Wrong Coupon Shoppers.

BrandLock drives 13% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

5% revenue growth by targetting Hijacked & Wrong Coupon Shoppers.

10% revenue driven by optimizing Hijacked, Extension & Wrong Coupon Shoppers.

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula got 5% online revenue by locking onto Hesitant, Wish List, Hijacked & Wrong Coupon Shoppers.

Draper's & Damon's got 6% revenue by optimizing Extension, Hijacked & Wrong Coupon Shoppers.

Brandlock drives 11% revenue for Haband by focusing on Hijacked Shoppers & Wrong Coupon Shoppers.

Delonghi drives 11% revenue by tapping into Hesitant, Wrong Coupon & Hijacked Shoppers.

G/Fore got 5% revenue by locking onto Wrong Coupon & Hijacked Shoppers.

BrandLock drives 5% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

"BrandLock keeps our brands safe and clean. They are a trusted partner and help us optimize Hijacked Shoppers."

"BrandLock has helped us recover millions in revenue through double-digit conversion growth."

"Brandlock ensures that we are maintaining our price integrity and acts as an active tool in reputation management. "

"BrandLock delivers on its promise and protects our brand integrity. We have seen a 15% increase in CR across multiple months."

"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."

"BrandLock works like a charm. Consistent gains every month."

"BrandLock is a Magic Conversion Booster. Turn it on. Get +10%."

"BrandLock delivers gains of +7%. It's a game-changer."

Pharmaca got 4% revenue growth by locking onto Hijacked Shoppers.

Feel Unique drives 2% online revenue by locking onto Hijacked and Wrong Coupon Shoppers.

Bare Necessities focuses on Hijacked shoppers & increases revenue growth by 7%

"Removing shopper distractions and frustrations has had an immediate and profound influence on revenue growth."

Cartier targets Hijacked Shoppers & drives revenue by 9%

"Brandlock has been extremely beneficial to us. Our overall conversion rates have increased by double digits."

Footwear etc. optimizes Hijacked Shoppers & drives 7.3% revenue through BrandLock

Topshop unlocks a 5% increase in conversion rate by targeting Hijacked Shoppers

Company Overview
Jabra is a Danish brand specializing in audio equipment and telecommunication systems. It is a subsidiary of GN Group and markets its audio-video products and accessories through telemarketing and online sales.
Business Challenge
Browser Injected Ads Divert Jabra Shoppers to Competitor Sites
When BrandLock connected with Brian Anderson, Sr. Director of End Customer Marketing at Jabra, they were aware of ad injections targeting online shoppers.
But the team was not aware of how widespread the problem of customer journey hijacking was on their website.
Traffic hijackers bundle ad injections into browser extensions and other free software downloaded by online shoppers on their desktop or mobile devices.
These unwanted ads were smartly designed to blend with the website’s user experience. The contextual nature and seamless design of the ads would misguide customers, luring them away from the website.
Unauthorized ad injections would divert Jabra’s online customers to competitor websites, reducing the conversion rate and leaking their revenue.
Jabra wanted to invest in a partner that could protect the online customer experience and drive incremental sales at scale.
BrandLock solution
- BrandLock conducted A/B testing to determine the scale of the problem and its impact on the website’s KPIs.
- During testing, the eCommerce team at Jabra discovered that +4% of all visits to the online store were exposed to ad injections.
- BrandLock deployed Shield, a customer journey hijacking prevention solution, to identify and block all injected competitor ads.
- Shield blocked all unauthorized ads from the website to ensure shoppers stay on the website to complete their purchases.
- Shield’s ability to integrate with third-party analytics providers, including Google Analytics and Adobe Analytics allowed the team to validate the results.
- The online store experienced a significant increase in conversion rates in the first month. Overall, the conversion rate increased by 12.4% because of Shield.



Impact
BrandLock Optimizes eCommerce Visits to Convert More Shoppers
BrandLock’s conversion rate optimization methodology is transparent and evidence-based.
In the first month, Jabra noticed a +7.9% increase in the overall revenue per visit. In the next few months, they experienced a conversion lift of +12.4%.
The results are continuously monitored to ensure the effectiveness of Shield in improving the conversion rate and plugging in the revenue leaks.
Impact:
- +12.4% overall conversion rate lift
- +8.1% overall revenue per visit lift
- 200% increase in page views per visit
The teams also discovered that the shoppers are more engaged, with an increase in page views per visit.
Stop ad injections from diverting your shoppers to competitors
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