Revenue Driven by BrandLock
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DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers

Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.

420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers

The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers

Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers

Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

Tire Agent drives 8.49% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.

Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%

8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%

Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers

Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%

Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%

Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers

AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers

CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers

Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%

Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%

Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%

Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers

Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers

Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers

Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%

Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers

ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth

Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers

SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers

Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers

Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers

Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers

G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers

Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%

Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers

Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers

DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers

Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers

Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers

Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers

BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%

Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers

Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers

Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock

Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers

Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%

Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%

Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock

Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers

Company Overview
Founded in 2005, Feelunique is a fast-growing beauty e-commerce platform. Feelunique.com receives over 140,000 daily visits and ships more than 18,000 products every day. Feelunique operates globally shipping to over 120 countries worldwide with dedicated websites in the UK, France, China, EU and the US.
Business Challenge
Ad injections Drive Feelunique’s Traffic to Competitors
In November of 2020, BrandLock alerted Feelunique’s ecommerce team about how ad injections were impacting their online store shoppers and bottom line.
The team viewed how their website actually appeared to visitors disrupted by ad injections. These invasive ads contained competitor product ads that redirected shoppers away from Feelunique’s ecommerce website.
Since these ads were injected into the shopper’s browser, Feelunique had no visibility of this problem.
BrandLock solution
Feelunique Wins Back Lost Shoppers with Brandlock’s Shield
- To assess the scale and impact of ad injections on their ecommerce KPIs, BrandLock conducted an A/B test of the website.
- During the A/B test, the team discovered that over 6 percent of all Feelunique browser sessions were affected by ad injections.
- This distracted shoppers from the intended customer experience and led them to competitor websites.
- BrandLock deployed Shield to help Feelunique’s team check this customer journey hijacking issue.
- Shield identified and blocked all harmful ad injections from displaying ads when shoppers visited the website.
- All the data for Shield was available through the brand’s Google Analytics dashboard. This enabled the team to test Shield’s effectiveness against unauthorized ads.
- The team could view the positive lift in conversion rate, revenue, and other important KPIs.


Impact
Feelunique Retains and Converts More Visitors into Shoppers
Feelunique now delivers a distraction-free customer experience. This has resulted in gaining additional revenue that would have been lost to the competition earlier.
- 7.19% lift in revenue per visit
- 5.68% highest conversion rate lift
- 2.3K orders rescued each month
With minimum upfront investment, Feelunique continues to reap the ROI of its investment in Shield.
Stop ad injections from diverting your shoppers to competitors
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