Revenue Driven by BrandLock
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Tire Agent drives 4.73% conversion growth by locking onto Hijacked Shoppers.

Viasox targets Hijacked & Wrong Coupon Shoppers & increases conversion rate by 2.23%

8.71% revenue driven by optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers.

johnnie-O targets Hijacked & Wrong Coupon Shoppers, increases conversion rate by 3.90%

Mylee drives 3.45% conversion growth by locking onto Hijacked & Hesitant Shoppers.

Stark Bro's drives 4.26% conversion growth by locking onto Hijacked Shoppers.

Inspire Uplift targets Hijacked & Hesitant Shoppers & increases conversion rate by 6.25%

Legion Athletics drives 2.53% conversion growth by locking onto Hijacked Shoppers.

AmourPrints got 3.04% revenue driven by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

CompAndSave got 5.12% online revenue by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

Lalo increases conversion rate by optimizing shopper journey for Hijacked Shoppers.

Frette focuses on Hijacked shoppers & increases revenue growth by 7.88%

Golfbidder targets Hijacked Shoppers to increase conversion rate by 6%

Murad enjoys 4% revenue growth by focusing on Hijacked Shoppers.

BrandLock delivers 6% of revenue by locking onto Hijacked Shoppers.

Charles Tyrwhitt Shirts Boosts Conversion Rates By Optimizing Shopping Experience For Hijacked Shoppers

Her Room enjoys 5% conversion growth by locking onto Hijacked Shoppers.

Cosabella drives 5% revenue growth by optimizing Hesitant, Wish List, & Hijacked Shoppers.

ProHealth got 16% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

Jolyn got 3% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

CBII focuses on Hesitant and Hijacked shoppers & drives 6% online revenue.

7% revenue driven through BrandLock by targeting Hesitant, Hijacked & Wrong Coupon Shoppers.

BrandLock drives 13% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

5% revenue growth by targetting Hijacked & Wrong Coupon Shoppers.

10% revenue driven by optimizing Hijacked, Extension & Wrong Coupon Shoppers.

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula got 5% online revenue by locking onto Hesitant, Wish List, Hijacked & Wrong Coupon Shoppers.

Draper's & Damon's got 6% revenue by optimizing Extension, Hijacked & Wrong Coupon Shoppers.

Brandlock drives 11% revenue for Haband by focusing on Hijacked Shoppers & Wrong Coupon Shoppers.

Delonghi drives 11% revenue by tapping into Hesitant, Wrong Coupon & Hijacked Shoppers.

G/Fore got 5% revenue by locking onto Wrong Coupon & Hijacked Shoppers.

BrandLock drives 5% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

"BrandLock keeps our brands safe and clean. They are a trusted partner and help us optimize Hijacked Shoppers."

"BrandLock has helped us recover millions in revenue through double-digit conversion growth."

"Brandlock ensures that we are maintaining our price integrity and acts as an active tool in reputation management. "

"BrandLock delivers on its promise and protects our brand integrity. We have seen a 15% increase in CR across multiple months."

"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."

"BrandLock works like a charm. Consistent gains every month."

"BrandLock is a Magic Conversion Booster. Turn it on. Get +10%."

"BrandLock delivers gains of +7%. It's a game-changer."

Pharmaca got 4% revenue growth by locking onto Hijacked Shoppers.

Feel Unique drives 2% online revenue by locking onto Hijacked and Wrong Coupon Shoppers.

Bare Necessities focuses on Hijacked shoppers & increases revenue growth by 7%

"Removing shopper distractions and frustrations has had an immediate and profound influence on revenue growth."

Cartier targets Hijacked Shoppers & drives revenue by 9%

"Brandlock has been extremely beneficial to us. Our overall conversion rates have increased by double digits."

Footwear etc. optimizes Hijacked Shoppers & drives 7.3% revenue through BrandLock

Topshop unlocks a 5% increase in conversion rate by targeting Hijacked Shoppers

Company Overview
Peter Millar is a premium clothing company founded in Raleigh, North Carolina, USA. The company produces casual sportswear, tailored dress furnishings, luxury and performance golf attire for men and women.
Business Challenge
Unwanted Ads Led to Online Revenue Loss and Bad Customer Experience
Peter Millar’s website is a significant contributor to the growth of the company’s overall business.
Although the company makes significant investments in preserving the brand reputation and online customer experience, the retailer was unaware of a hidden problem – ad injections.
These ad injections displayed product and price comparison ads by the competitors to shoppers on Peter Millar’s website.
Many ads would follow shoppers as they browsed through the retailer’s website, redirecting shoppers to the competition when they would click on these ads.
These hidden distractions had been chipping away at their conversion rates and leading to a loss of revenue.
BrandLock solution
Eliminating Ad Injections from the Online Customer Experience
When BrandLock reached out to Peter Millar about the impact of ad injections on the company’s revenue, the retailer wanted to explore further and understand the true extent of the problem.
BrandLock ran a preliminary test and learned that over 7.7 percent of Peter Millar’s online customers were disrupted by unauthorized ads and diverted to competitor websites.
Peter Millar decided to implement Shield, BrandLock’s customer journey hijacking prevention solution to solve this problem.
With Shield, Peter Millar blocked all ad injections and restored revenue that had been previously lost to unwanted ads.
Additionally, they could also protect the online customer experience and the brand’s reputation. Shield swiftly solved the company’s immediate pain points and increased conversions.



Impact
Gaining Consistent Conversion Rate Lift and ROI
Eliminating client-side ad injections for the past 12 months has consistently helped them lift their conversion rate by an average of 3.5 percent.
- 7.9% highest conversion rate lift
- 8.07% highest RPV lift
- ~12K orders rescued in one year
BrandLock has consistently delivered results and ROI with minimal efforts on the retailer’s side.
Stop ad injections from diverting your shoppers to competitors
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