Customer Stories

Shield & Engage

DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Coupon Contingent & Hijacked Shoppers

The Results

8.81%

Revenue Per Visit lift

9.02%

Conversion Rate Lift

4.24%

Orders Recovered in 3 months

Revenue Driven by BrandLock

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Toms.com drives 2.44% revenue by optimizing shopper journeys for Hijacked & Extension Shoppers

2.88%

Revenue Driven

Dynamite Clothing drives 2.08% revenue by optimizing shopper journeys for Hijacked & Extension Shoppers

2.25%

Revenue Driven

UTV Source drives 16.74% revenue by optimizing shopper journeys for Hijacked, Hesitant, Extension, Wrong Coupon & Frustrated Shoppers

19.29%

Revenue Driven

Bose drives 2.8% revenue by optimizing shopper journeys for Hijacked Shoppers.

2.45%

Revenue Driven

The Body Shop drives 1% revenue by optimizing shopper journeys for Hijacked Shoppers.

0.59%

Revenue Driven

Garage Clothing achieved 2.22% Lift in Revenue per Session by optimizing shopper journeys for Hijacked & Extension Shoppers.

3.24%

Revenue Driven

Techsmith drives 6.08% revenue by optimizing shopper journeys for Hijacked & Extension Shoppers

7.95%

Revenue Driven

Sephora drives 2.16% revenue by optimizing shopper journeys for Hijacked Shoppers.

2.28%

Revenue Driven

The Perfume Shop drives 3.05% revenue by optimizing shopper journeys for Hijacked Shoppers.

5.38%

Revenue Driven

GNC drives 6.7% revenue by optimizing shopper journeys for Hijacked, Hesitant, Extension, Wishlist, Wrong Coupon & Frustrated Shoppers.

3.01%

Revenue Driven

Beddy's drives 10.8% revenue by optimizing shopper journeys for Hijacked, Hesitant, Extension, Wishlist, Wrong Coupon & Frustrated Shoppers.

11.82%

Revenue Driven

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Reliable Parts drives 4.44% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

6.58%

CVR Lift

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2XU drives 3.72% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

10%

Revenue Driven

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Ashridge Nurseries drives 4% revenue by optimizing shopper journeys for Hijacked & Wrong Coupon Shoppers.

3.03%

CVR Lift

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Farmgirl Flowers drives 2.79% revenue by optimizing shopper journeys for Hijacked Shoppers.

4.47%

CVR Lift

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The Free Spirits Company drives 5.95% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

4.47%

CVR Lift

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UK Soccer Shop drives 4.16% revenue by optimizing shopper journeys for Hijacked and Hesitant Shoppers.

4.47%

CVR Lift

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Timberland drives 5.33% revenue by optimizing shopper journeys for Hijacked Shoppers

5.83%

Revenue Driven

Amika drives 12.70% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Wrong Coupon & Frustrated Shoppers.

11.52%

Revenue Driven

Stella McCartney drives 3.02% revenue by optimizing shopper journeys for Blocking Ads & Extensions

3.02%

Revenue Driven

Maui Jim drives 4.00% revenue by optimizing shopper journeys for Blocking Ads & Extensions

4.00%

Revenue Driven

Murdoch's drives 4.00% revenue by optimizing shopper journeys for Blocking Ads & Extensions, Stopping Coupon Leaks and Intelligent Offers

4.00%

Revenue Driven

Tractor Supply drives 1.37% revenue by optimizing shopper journeys for Blocking Ads & Extensions and Intelligent Offers

1.37%

Revenue Driven

DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers

11.18%

CVR Lift

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Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.

5.00%

CVR Lift

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420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers

0.93%

CVR Lift

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The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers

2.29%

Revenue Driven

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Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers

10.06%

CVR Lift

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Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

3.68%

Revenue Driven

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Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

24.33%

Revenue Driven

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Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

21.47%

Revenue Driven

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Tire Agent drives 16.58% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.

11.88%

Revenue Driven

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Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%

3.21%

Revenue Driven

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8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

8.71%

Revenue Driven

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johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%

3.31%

Revenue Driven

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Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers

3.47%

Revenue Driven

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Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%

2.34%

Revenue Driven

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Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%

3.96%

Revenue Driven

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Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers

4.74%

Revenue Driven

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AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers

3.04%

Revenue Driven

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CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers

5.12%

Revenue Driven

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Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%

2.83%

Revenue Driven

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Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%

7.88%

Revenue Driven

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Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%

14.47%

Revenue Driven

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Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers

4.41%

Revenue Driven

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Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers

6.62%

Revenue Driven

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Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers

1.96%

Revenue Driven

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HerRoom Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%

4.63%

Revenue Driven

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Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers

5.71%

Revenue Driven

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ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

16.62%

Revenue Driven

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Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

3.47%

Revenue Driven

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CBII CBD Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth

6.07%

Revenue Driven

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Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers

7.53%

Revenue Driven

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SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

13.3%

Revenue Driven

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Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers

5.21%

Revenue Driven

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Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers

10.56%

Revenue Driven

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Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

3.65%

Revenue Driven

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Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers

5.49%

Revenue Driven

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Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

6.25%

Revenue Driven

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Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers

11.23%

Revenue Driven

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Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers

11.49%

Revenue Driven

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G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers

5.08%

Revenue Driven

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Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

5.4%

Revenue Driven

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Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%

3.08%

Revenue Driven

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Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers

10.36%

Revenue Driven

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Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers

4.81%

Revenue Driven

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DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers

12.37%

Revenue Driven

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Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers

22.18%

Revenue Driven

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Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers

8.39%

Revenue Driven

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Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers

8.67%

Revenue Driven

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BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%

7.49%

Revenue Driven

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Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers

Revenue Driven

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Puma Pounces on Browser Based Ads, Increasing Revenue Per Session by +7.1%

7.4%

CVR Lift

Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers

2.73%

Revenue Driven

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Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock

7.12%

Revenue Driven

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Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers

8.15%

Revenue Driven

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Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%

9.81%

Revenue Driven

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Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%

2.86%

Revenue Driven

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Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock

7.3%

Revenue Driven

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Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers

6.2%

Revenue Driven

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RC Willey Combats Browser-injected Ads to Improve Conversion Rate

Business Challenge

DERMAdoctor Was Struggling With Revenue Leakage Due To Ad Injections And Invalid Promo Codes

DERMAdoctor is fully committed to building a seamless customer journey for its customers. When the team realized that a significant percentage of its online customers are being disrupted by unauthorized ad injections, prompt action was necessary.

Traffic hijackers profit from bundling unauthorized product ads, pop-ups, banners ads, and malicious adult content into browser extensions, apps, and many other free software programs installed by consumers online.

As ad injections run on the consumer’s device, operating system, and browser, diverting site visitors to competitor websites without being detected by online retailers is straightforward and effortless.

These invasive ad injections undermined the brand experience DERMAdoctor wanted to deliver to its visitors, harming their eCommerce conversion funnel and further damaging the skincare brand’s reputation online.

BrandLock solution

Brandlock Eliminated Ad-injections to Restore The Ecommerce Customer Journey Experience

BrandLock’s initial website analysis revealed that over 5.5% of desktop users and 2% of mobile users were exposed to ad injections when they visited DERMAdoctor’s online store.

DERMAdoctor immediately took action by deploying Shield, Brandlock’s customer journey hijacking prevention solution.
BrandLock conducted an A/B test to familiarize the company with different ad injections displayed during visitor sessions.
The team was surprised to find out that over 80 percent of the client-side browsers had installed popular, but unauthorized coupon extensions.
The website’s conversion rate climbed significantly after Shield blocked these browser extensions and other ad injections.
Removing ads injections that served competitive product ads helped the company recover orders and get additional revenue that would have been lost.

1:1 promotions help DERMAdoctor rescue 70+ orders with an AOV of $76 in 6 months.

After successfully delivering more eCommerce conversions using Shield, it was an easy decision for DERMAdoctor to apply Engage – real-time messaging – to drive more sales.
A deep dive by the BrandLock team revealed a certain shopper behavior where prospective buyers abandoned checkout pages at an alarming rate after applying invalid promo codes.
Deal-savvy customers know that a quick Google search for promo codes can lead them to third-party affiliate websites. These codes are often invalid, expired, or simply bogus. Applying such promo codes often leads to shopper frustration and eventually abandoned carts.
Engage delivered personalized promotions to frustrated shoppers based on their on-site behavior, leading to reduced cart abandonment and drop-offs.
Personalized promotions led to incremental conversions and an additional $5,000 in sales in just six months.
The solution also reported the high-converting real-time messaging preferred by different shopper types for DERMAdoctor to manage their promotional spend.

Impact

DERMAdoctor Achieves Maximum Result With Minimum Effort

Since implementing Shield & Engage, DERMAdoctor has consistently seen conversion rate uplift; increase in revenue by protecting and personalizing the customer journey.

250+ more orders
9.41% average revenue per visit lift
8.42% average conversion rate lift

Shield’s machine learning capabilities enable BrandLock to identify new ad injections for DERMAdoctor and continue to optimize eCommerce conversions at a higher rate.

DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Coupon Contingent & Hijacked Shoppers

Revenue Driven by BrandLock

See what our enterprise customers have to say

Company Overview

Business Challenge

DERMAdoctor Was Struggling With Revenue Leakage Due To Ad Injections And Invalid Promo Codes

BrandLock solution

Brandlock Eliminated Ad-injections to Restore The Ecommerce Customer Journey Experience

1:1 promotions help DERMAdoctor rescue 70+ orders with an AOV of $76 in 6 months.

Impact

DERMAdoctor Achieves Maximum Result With Minimum Effort