Revenue Driven by BrandLock
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![DripWorks Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/05/dripworks-logo-.png)
DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers
![Aurelia London Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/04/Aurelia_London_logo-removebg-preview.png)
Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.
![420 Science Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/03/420science.com-logo.png)
420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers
![The Woolery Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/02/thewoolery-cream-logo-newtagling-copy-removebg-preview.png)
The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers
![INYOpools Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/02/Inyo-Pools-Logo.png)
Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers
![Newton Baby Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/01/Newtonbaby-logo.png)
Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
![Nicks Boots Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/12/logo-nicksboots.png)
Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
![Gift Express Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/08/giftexpress-logo.png)
Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
![Tire Agent Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/download-removebg-preview.png)
Tire Agent drives 8.49% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.
![Viasox Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/ezgif.com-webp-to-png.png)
Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%
![Pickleball Central Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/70754c9a624b6e4d1b08295673005c67.w2100.h2100-removebg-preview.png)
8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
![johnnie-O Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/jo-logo-linear-sm-4-removebg-preview.png)
johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%
![Mylee Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/mylee-new-logo_7f59fa66-84c3-4485-a0d3-ce1b3cc6c1e9-removebg-preview.png)
Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers
![Stark Bro’s Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/0e6c7f4f-85b3-4421-8697-a364150afc48-removebg-preview.png)
Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%
![Inspire Uplift Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/download-removebg-preview-1.png)
Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%
![Legion Athletics Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/legion-logo.png)
Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers
![AmourPrints Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/Copy_of_Copy_of_Amourprints_14_340ca549-80d5-4139-9973-c79de3ce1c7c.png)
AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers
![CompAndSave Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/CompAndSave_New_Logo.png)
CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers
![LALO Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/meet-lalo-logo-9-removebg-preview.png)
Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%
![Frette Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/frette-logo.png)
Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%
![Golf bidder Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/golfbidder-logo-1.png)
Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%
![Murad Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/12/murad-e1670931473333.png)
Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers
![Golf Avenue Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/golf-avenue-logo-e1670933104166.png)
Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers
![CT Shirts Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/charles-tyrwhitt-logo-e1670930438363.png)
Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers
![Her Room Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/12/herroom-e1670930264211.jpg)
Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%
![Cosabella Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/12/621e3929f1231b47bf270356-1-1-e1670929936578.png)
Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers
![Prohealth Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/prohealth-logo.png)
ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
![Jolyn Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/jolyn-logo-1.png)
Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
![cbii-cbd Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/cbII-cbd-logo.png)
CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth
![Gazelle Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/gazelle-logo-2.png)
Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers
![SuperATV Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/superatv.com-logo.png)
SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
![GourmetGiftBaskets Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/gourmentgiftbasket-logo-e1670567596225.png)
Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers
![Apple Seeds Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/Appleseedsq-e1640878718344.png)
Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers
![Blair Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/blair.png)
Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.
![Tula Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/tula-logo.png)
Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers
![Drapers Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/image-removebg-preview-e1670566427442.png)
Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
![Haband Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/Haband.png)
Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers
![Delonghi Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/delonghi-logo.png)
Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers
![GFore Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/gfore-logo-1.png)
G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers
![Lulu and Georgia Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/lulu-and-georgia-logo-e1670564177147.png)
Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
![Peter Millar Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/03/1280px-Peter_Millar_Logo.svg-1.png)
Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%
![Fingerhut Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/01/fingerhut-logo-transparent.png)
Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers
![Cariuma Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/WhatsApp_Image_2021-12-16_at_7.19.53_PM-removebg-preview.png)
Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers
![Dermadoctor’s Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/WhatsApp_Image_2021-12-03_at_5.55.34_PM-removebg-preview-1-e1638537916919.png)
DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers
![Franklin Planner Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/11/franklin-planner-e1636362780947.png)
Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers
![Famous Smoke Shop Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/11/famous-smoke-shop-logo-A1AAEEA14D-seeklogo.com_.png)
Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers
![Fila Logo - BrandLock](https://brandlock.io/wp-content/uploads/2020/09/Fila_logo.svg.png)
Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers
![BUBS Naturals Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/10/BUBS_Naturals.png)
BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%
![Pharmaca Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/09/Pharmaca_Logo_HiRes.png)
Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers
![Feel Unique Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/07/PikPng.com_anastasia-beverly-hills-logo_4313264.png)
Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers
![Bare Necessities Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/07/bare-necessities-logo-vector-e1627382737318.png)
Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock
![Novica Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/06/Novica-final-e1622819365315.png)
Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers
![Cartier Logo - BrandLock](https://brandlock.io/wp-content/uploads/2020/06/Cartier-Transparent-e1591785560103.png)
Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%
![Jabra Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/06/1995815-e1622821792951.png)
Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%
![Footwear Etc. Logo - BrandLock](https://brandlock.io/wp-content/uploads/2020/06/Footwear-etc-Transparent.png)
Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock
![TopShop Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/07/topshop-1-logo-png-transparent-e1627383336545.png)
Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers
![](https://brandlock.io/wp-content/uploads/2021/12/WhatsApp_Image_2021-12-03_at_5.55.34_PM-removebg-preview-1-e1638537916919.png)
Company Overview
DERMAdoctor is an award-winning skincare company from Riverside, MO. The company retails its skincare, health, and beauty products through 700+ global retailer doors. Besides its online store, DERMAdoctor products are also available on high-end eCommerce websites.
Business Challenge
DERMAdoctor Was Struggling With Revenue Leakage Due To Ad Injections And Invalid Promo Codes
DERMAdoctor is fully committed to building a seamless customer journey for its customers. When the team realized that a significant percentage of its online customers are being disrupted by unauthorized ad injections, prompt action was necessary.
Traffic hijackers profit from bundling unauthorized product ads, pop-ups, banners ads, and malicious adult content into browser extensions, apps, and many other free software programs installed by consumers online.
As ad injections run on the consumer’s device, operating system, and browser, diverting site visitors to competitor websites without being detected by online retailers is straightforward and effortless.
These invasive ad injections undermined the brand experience DERMAdoctor wanted to deliver to its visitors, harming their eCommerce conversion funnel and further damaging the skincare brand’s reputation online.
BrandLock solution
Brandlock Eliminated Ad-injections to Restore The Ecommerce Customer Journey Experience
- BrandLock’s initial website analysis revealed that over 5.5% of desktop users and 2% of mobile users were exposed to ad injections when they visited DERMAdoctor’s online store.
- DERMAdoctor immediately took action by deploying Shield, Brandlock’s customer journey hijacking prevention solution.
- BrandLock conducted an A/B test to familiarize the company with different ad injections displayed during visitor sessions.
- The team was surprised to find out that over 80 percent of the client-side browsers had installed popular, but unauthorized coupon extensions.
- The website’s conversion rate climbed significantly after Shield blocked these browser extensions and other ad injections.
- Removing ads injections that served competitive product ads helped the company recover orders and get additional revenue that would have been lost.
1:1 promotions help DERMAdoctor rescue 70+ orders with an AOV of $76 in 6 months.
- After successfully delivering more eCommerce conversions using Shield, it was an easy decision for DERMAdoctor to apply Engage – real-time messaging – to drive more sales.
- A deep dive by the BrandLock team revealed a certain shopper behavior where prospective buyers abandoned checkout pages at an alarming rate after applying invalid promo codes.
- Deal-savvy customers know that a quick Google search for promo codes can lead them to third-party affiliate websites. These codes are often invalid, expired, or simply bogus. Applying such promo codes often leads to shopper frustration and eventually abandoned carts.
- Engage delivered personalized promotions to frustrated shoppers based on their on-site behavior, leading to reduced cart abandonment and drop-offs.
- Personalized promotions led to incremental conversions and an additional $5,000 in sales in just six months.
- The solution also reported the high-converting real-time messaging preferred by different shopper types for DERMAdoctor to manage their promotional spend.
![](https://brandlock.io/wp-content/uploads/2021/12/Dermadoctor-before-script.png)
![](https://brandlock.io/wp-content/uploads/2021/12/Dermadoctor-after-script.png)
![Michael Jacobs - Vice President of Marketing - DERMAdoctor](https://brandlock.io/wp-content/uploads/2021/12/pasted-image-0.png)
Impact
DERMAdoctor Achieves Maximum Result With Minimum Effort
Since implementing Shield & Engage, DERMAdoctor has consistently seen conversion rate uplift; increase in revenue by protecting and personalizing the customer journey.
- 250+ more orders
- 9.41% average revenue per visit lift
- 8.42% average conversion rate lift
Shield’s machine learning capabilities enable BrandLock to identify new ad injections for DERMAdoctor and continue to optimize eCommerce conversions at a higher rate.
Stop ad injections from diverting your shoppers to competitors
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