Revenue Driven by BrandLock
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Tire Agent drives 4.73% conversion growth by locking onto Hijacked Shoppers.

Viasox targets Hijacked & Wrong Coupon Shoppers & increases conversion rate by 2.23%

8.71% revenue driven by optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers.

johnnie-O targets Hijacked & Wrong Coupon Shoppers, increases conversion rate by 3.90%

Mylee drives 3.45% conversion growth by locking onto Hijacked & Hesitant Shoppers.

Stark Bro's drives 4.26% conversion growth by locking onto Hijacked Shoppers.

Inspire Uplift targets Hijacked & Hesitant Shoppers & increases conversion rate by 6.25%

Legion Athletics drives 2.53% conversion growth by locking onto Hijacked Shoppers.

AmourPrints got 3.04% revenue driven by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

CompAndSave got 5.12% online revenue by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

Lalo increases conversion rate by optimizing shopper journey for Hijacked Shoppers.

Frette focuses on Hijacked shoppers & increases revenue growth by 7.88%

Golfbidder targets Hijacked Shoppers to increase conversion rate by 6%

Murad enjoys 4% revenue growth by focusing on Hijacked Shoppers.

BrandLock delivers 6% of revenue by locking onto Hijacked Shoppers.

Charles Tyrwhitt Shirts Boosts Conversion Rates By Optimizing Shopping Experience For Hijacked Shoppers

Her Room enjoys 5% conversion growth by locking onto Hijacked Shoppers.

Cosabella drives 5% revenue growth by optimizing Hesitant, Wish List, & Hijacked Shoppers.

ProHealth got 16% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

Jolyn got 3% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

CBII focuses on Hesitant and Hijacked shoppers & drives 6% online revenue.

7% revenue driven through BrandLock by targeting Hesitant, Hijacked & Wrong Coupon Shoppers.

BrandLock drives 13% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

5% revenue growth by targetting Hijacked & Wrong Coupon Shoppers.

10% revenue driven by optimizing Hijacked, Extension & Wrong Coupon Shoppers.

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula got 5% online revenue by locking onto Hesitant, Wish List, Hijacked & Wrong Coupon Shoppers.

Draper's & Damon's got 6% revenue by optimizing Extension, Hijacked & Wrong Coupon Shoppers.

Brandlock drives 11% revenue for Haband by focusing on Hijacked Shoppers & Wrong Coupon Shoppers.

Delonghi drives 11% revenue by tapping into Hesitant, Wrong Coupon & Hijacked Shoppers.

G/Fore got 5% revenue by locking onto Wrong Coupon & Hijacked Shoppers.

BrandLock drives 5% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

"BrandLock keeps our brands safe and clean. They are a trusted partner and help us optimize Hijacked Shoppers."

"BrandLock has helped us recover millions in revenue through double-digit conversion growth."

"Brandlock ensures that we are maintaining our price integrity and acts as an active tool in reputation management. "

"BrandLock delivers on its promise and protects our brand integrity. We have seen a 15% increase in CR across multiple months."

"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."

"BrandLock works like a charm. Consistent gains every month."

"BrandLock is a Magic Conversion Booster. Turn it on. Get +10%."

"BrandLock delivers gains of +7%. It's a game-changer."

Pharmaca got 4% revenue growth by locking onto Hijacked Shoppers.

Feel Unique drives 2% online revenue by locking onto Hijacked and Wrong Coupon Shoppers.

Bare Necessities focuses on Hijacked shoppers & increases revenue growth by 7%

"Removing shopper distractions and frustrations has had an immediate and profound influence on revenue growth."

Cartier targets Hijacked Shoppers & drives revenue by 9%

"Brandlock has been extremely beneficial to us. Our overall conversion rates have increased by double digits."

Footwear etc. optimizes Hijacked Shoppers & drives 7.3% revenue through BrandLock

Topshop unlocks a 5% increase in conversion rate by targeting Hijacked Shoppers

Company Overview
BUBS Naturals, headquartered in Encinitas, California, is a health and wellness company manufacturing and selling Collagen Protein and MCT Oil Powder.
Business Challenge
Browser Injected Ads Disturb the Online Customer Experience
At first, the team at BUBS Naturals did not realize that they had any problems with their website. Although the eCommerce marketing team at BUBS Naturals was aware of ad injections, they were unaware of how many online customers were affected. While e-commerce businesses can secure the server-side components, the visitor side remains exposed. Because ad injections are only seen by visitors, not by the site owner, tackling them is difficult.
Browser extensions and malware downloaded on popular browsers like Google Chrome, Safari, and Firefox led to ad injections entering the BUBS Naturals website. These ad injections would smartly seek out the best ad space on the web pages and place unauthorized ads on the website. These unwanted ads led to poor customer experience further impacting the conversion rates.
BrandLock solution
Customer Journey Optimization for Higher Conversion Rates and Average Order Value
To help BUBS Naturals recover lost revenue and prevent redirecting its customers to other websites, BrandLock’s operation and R&D team continuously monitored the BUBS Naturals website to identify the user-side ad injection and malware’s footprint.
They discovered price comparison ads and banner ads were impacting users at 28 percent and 24 percent individually, and the infection rate is at an all-time high of 6 percent. The website needed a customer journey optimization solution to stop competitor ads from taking away its business.
Next, with its easy-to-deploy single line of code, BrandLock’s Shield gave BUBS Naturals the complete solution to protect its website from ad-injections and malware.
BrandLock conducted a 30-day pilot program to determine the impact of Shield on the website’s performance. The website traffic was split into two groups – showing a version with unwanted ads to the control group and another version with no ad injections or malware to the protection group.
Shield identified and blocked the malicious adware and malware for users under the protection group. The website received a higher conversion rate and average order value from the users in the groups protected by Shield. These metrics had an immediate impact on BUBS Naturals’ revenue per session.



Impact
Preventing Online Journey Hijacking Boosts Conversion Rate and Online Revenue by 7 Percent
- Shield blocked injected ads and increased the conversion rate optimization along with a reduced bounce rate of the website.
- BUBS Naturals now has a distraction-free website for customers to complete their online journey to purchase.
- Shield’s real-time protection against unwanted ads and malware is continuously helping the website recover eCommerce revenue.
- Since the deployment of Shield in 2020, BUBS Naturals’ eCommerce store continues to drive growth with high conversions and sales.
Stop ad injections from diverting your shoppers to competitors
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