Revenue Driven by BrandLock
See what our enterprise customers have to say

Tire Agent drives 4.73% conversion growth by locking onto Hijacked Shoppers.

Viasox targets Hijacked & Wrong Coupon Shoppers & increases conversion rate by 2.23%

8.71% revenue driven by optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers.

johnnie-O targets Hijacked & Wrong Coupon Shoppers, increases conversion rate by 3.90%

Mylee drives 3.45% conversion growth by locking onto Hijacked & Hesitant Shoppers.

Stark Bro's drives 4.26% conversion growth by locking onto Hijacked Shoppers.

Inspire Uplift targets Hijacked & Hesitant Shoppers & increases conversion rate by 6.25%

Legion Athletics drives 2.53% conversion growth by locking onto Hijacked Shoppers.

AmourPrints got 3.04% revenue driven by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

CompAndSave got 5.12% online revenue by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

Lalo increases conversion rate by optimizing shopper journey for Hijacked Shoppers.

Frette focuses on Hijacked shoppers & increases revenue growth by 7.88%

Golfbidder targets Hijacked Shoppers to increase conversion rate by 6%

Murad enjoys 4% revenue growth by focusing on Hijacked Shoppers.

BrandLock delivers 6% of revenue by locking onto Hijacked Shoppers.

Charles Tyrwhitt Shirts Boosts Conversion Rates By Optimizing Shopping Experience For Hijacked Shoppers

Her Room enjoys 5% conversion growth by locking onto Hijacked Shoppers.

Cosabella drives 5% revenue growth by optimizing Hesitant, Wish List, & Hijacked Shoppers.

ProHealth got 16% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

Jolyn got 3% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

CBII focuses on Hesitant and Hijacked shoppers & drives 6% online revenue.

7% revenue driven through BrandLock by targeting Hesitant, Hijacked & Wrong Coupon Shoppers.

BrandLock drives 13% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

5% revenue growth by targetting Hijacked & Wrong Coupon Shoppers.

10% revenue driven by optimizing Hijacked, Extension & Wrong Coupon Shoppers.

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula got 5% online revenue by locking onto Hesitant, Wish List, Hijacked & Wrong Coupon Shoppers.

Draper's & Damon's got 6% revenue by optimizing Extension, Hijacked & Wrong Coupon Shoppers.

Brandlock drives 11% revenue for Haband by focusing on Hijacked Shoppers & Wrong Coupon Shoppers.

Delonghi drives 11% revenue by tapping into Hesitant, Wrong Coupon & Hijacked Shoppers.

G/Fore got 5% revenue by locking onto Wrong Coupon & Hijacked Shoppers.

BrandLock drives 5% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

"BrandLock keeps our brands safe and clean. They are a trusted partner and help us optimize Hijacked Shoppers."

"BrandLock has helped us recover millions in revenue through double-digit conversion growth."

"Brandlock ensures that we are maintaining our price integrity and acts as an active tool in reputation management. "

"BrandLock delivers on its promise and protects our brand integrity. We have seen a 15% increase in CR across multiple months."

"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."

"BrandLock works like a charm. Consistent gains every month."

"BrandLock is a Magic Conversion Booster. Turn it on. Get +10%."

"BrandLock delivers gains of +7%. It's a game-changer."

Pharmaca got 4% revenue growth by locking onto Hijacked Shoppers.

Feel Unique drives 2% online revenue by locking onto Hijacked and Wrong Coupon Shoppers.

Bare Necessities focuses on Hijacked shoppers & increases revenue growth by 7%

"Removing shopper distractions and frustrations has had an immediate and profound influence on revenue growth."

Cartier targets Hijacked Shoppers & drives revenue by 9%

"Brandlock has been extremely beneficial to us. Our overall conversion rates have increased by double digits."

Footwear etc. optimizes Hijacked Shoppers & drives 7.3% revenue through BrandLock

Topshop unlocks a 5% increase in conversion rate by targeting Hijacked Shoppers

Company Overview
Cartier is a French luxury goods conglomerate that designs, manufactures, distributes, and sells jewelry and watches. The company maintains its headquarters in Meyrin, Switzerland, and is a wholly-owned subsidiary of the Swiss Richemont Group. Cartier operates more than 200 stores in 125 countries, with three Temples (Historical Maisons) in London, New York, and Paris.
Business Challenge
Browser Injected Ads Impacting Luxury Shopper Journey
High-end eCommerce is an important growth engine for a traditional luxury brand like Cartier. And its affluent shoppers expect the same five-star customer experience when they shop online. So, Cartier needed to ensure the online shopping experience isn’t disrupted under any circumstances.
Like many other traditional luxury brands, Cartier was a late mover into eCommerce and was surprised to find the hidden threat of customer journey hijacking.
Traffic hijackers had placed browser-injected ads such as competitor ads, pop-ups, banners, and adult content on Cartier’s eCommerce website.
The contextual nature and design of ads seamlessly blend into the catalog and product description pages; customers could not distinguish these illegitimate ads from Cartier’s own website promotions.
This not only compromised the on-site shopping experience the luxury brand offered but also took away their customers.
When BrandLock connected with Cartier, their eCommerce team discovered the negative impact ad injections had on their conversion rate and online brand perception.
Cartier decided to partner with BrandLock on a pay-per-performance model to prevent customer journey hijacking on their online store.
BrandLock solution
BrandLock Prevents Ad Injections To Protect Brand Reputation
- BrandLock’s initial website analysis revealed that over 11% of users were exposed to ad injections.
- BrandLock conducted an A/B test to familiarize the company with different ad injections displayed during visitor sessions.
- Cartier immediately took action by deploying Shield, Brandlock’s solution to prevent customer journey hijacking.
- Cartier’s conversion rate climbed significantly after Shield blocked competitors and other unwanted ads on the website.
- Removing ads injections that served competitive product ads helped the company recover orders and get additional revenue that would have been lost.


Impact
Cartier Gets Double-digit CVR Lift After Removing Ad Injections
In the first month, Cartier noticed a +4.5% increase in the overall revenue per session. By the next month, the conversion rate climbed by +10%.
Cartier found that removing browser-injected ads increased their monthly revenue. They also noticed that the luxury shoppers were more engaged, spent additional time, and visited more web pages.
With BrandLock Shield, Cartier achieved:
- 4.5% overall site revenue per session lift
- 10% overall site conversion rate lift
- 200% increase in page views per visit
Cartier continues to partner with BrandLock to prevent current and emerging ad injections from hijacking the online customer journey.
Stop ad injections from diverting your shoppers to competitors
Schedule a Demo