Revenue Driven by BrandLock
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![DripWorks Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/05/dripworks-logo-.png)
DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers
![Aurelia London Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/04/Aurelia_London_logo-removebg-preview.png)
Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.
![420 Science Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/03/420science.com-logo.png)
420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers
![The Woolery Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/02/thewoolery-cream-logo-newtagling-copy-removebg-preview.png)
The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers
![INYOpools Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/02/Inyo-Pools-Logo.png)
Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers
![Newton Baby Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/01/Newtonbaby-logo.png)
Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
![Nicks Boots Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/12/logo-nicksboots.png)
Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
![Gift Express Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/08/giftexpress-logo.png)
Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
![Tire Agent Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/download-removebg-preview.png)
Tire Agent drives 8.49% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.
![Viasox Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/ezgif.com-webp-to-png.png)
Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%
![Pickleball Central Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/70754c9a624b6e4d1b08295673005c67.w2100.h2100-removebg-preview.png)
8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
![johnnie-O Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/jo-logo-linear-sm-4-removebg-preview.png)
johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%
![Mylee Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/mylee-new-logo_7f59fa66-84c3-4485-a0d3-ce1b3cc6c1e9-removebg-preview.png)
Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers
![Stark Bro’s Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/0e6c7f4f-85b3-4421-8697-a364150afc48-removebg-preview.png)
Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%
![Inspire Uplift Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/download-removebg-preview-1.png)
Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%
![Legion Athletics Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/legion-logo.png)
Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers
![AmourPrints Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/Copy_of_Copy_of_Amourprints_14_340ca549-80d5-4139-9973-c79de3ce1c7c.png)
AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers
![CompAndSave Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/CompAndSave_New_Logo.png)
CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers
![LALO Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/meet-lalo-logo-9-removebg-preview.png)
Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%
![Frette Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/frette-logo.png)
Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%
![Golf bidder Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/golfbidder-logo-1.png)
Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%
![Murad Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/12/murad-e1670931473333.png)
Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers
![Golf Avenue Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/golf-avenue-logo-e1670933104166.png)
Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers
![CT Shirts Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/charles-tyrwhitt-logo-e1670930438363.png)
Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers
![Her Room Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/12/herroom-e1670930264211.jpg)
Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%
![Cosabella Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/12/621e3929f1231b47bf270356-1-1-e1670929936578.png)
Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers
![Prohealth Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/prohealth-logo.png)
ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
![Jolyn Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/jolyn-logo-1.png)
Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
![cbii-cbd Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/cbII-cbd-logo.png)
CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth
![Gazelle Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/gazelle-logo-2.png)
Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers
![SuperATV Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/superatv.com-logo.png)
SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
![GourmetGiftBaskets Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/gourmentgiftbasket-logo-e1670567596225.png)
Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers
![Apple Seeds Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/Appleseedsq-e1640878718344.png)
Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers
![Blair Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/blair.png)
Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.
![Tula Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/tula-logo.png)
Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers
![Drapers Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/image-removebg-preview-e1670566427442.png)
Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
![Haband Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/Haband.png)
Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers
![Delonghi Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/delonghi-logo.png)
Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers
![GFore Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/gfore-logo-1.png)
G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers
![Lulu and Georgia Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/lulu-and-georgia-logo-e1670564177147.png)
Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
![Peter Millar Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/03/1280px-Peter_Millar_Logo.svg-1.png)
Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%
![Fingerhut Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/01/fingerhut-logo-transparent.png)
Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers
![Cariuma Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/WhatsApp_Image_2021-12-16_at_7.19.53_PM-removebg-preview.png)
Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers
![Dermadoctor’s Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/WhatsApp_Image_2021-12-03_at_5.55.34_PM-removebg-preview-1-e1638537916919.png)
DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers
![Franklin Planner Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/11/franklin-planner-e1636362780947.png)
Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers
![Famous Smoke Shop Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/11/famous-smoke-shop-logo-A1AAEEA14D-seeklogo.com_.png)
Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers
![Fila Logo - BrandLock](https://brandlock.io/wp-content/uploads/2020/09/Fila_logo.svg.png)
Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers
![BUBS Naturals Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/10/BUBS_Naturals.png)
BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%
![Pharmaca Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/09/Pharmaca_Logo_HiRes.png)
Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers
![Feel Unique Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/07/PikPng.com_anastasia-beverly-hills-logo_4313264.png)
Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers
![Bare Necessities Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/07/bare-necessities-logo-vector-e1627382737318.png)
Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock
![Novica Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/06/Novica-final-e1622819365315.png)
Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers
![Cartier Logo - BrandLock](https://brandlock.io/wp-content/uploads/2020/06/Cartier-Transparent-e1591785560103.png)
Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%
![Jabra Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/06/1995815-e1622821792951.png)
Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%
![Footwear Etc. Logo - BrandLock](https://brandlock.io/wp-content/uploads/2020/06/Footwear-etc-Transparent.png)
Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock
![TopShop Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/07/topshop-1-logo-png-transparent-e1627383336545.png)
Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers
![](https://brandlock.io/wp-content/uploads/2020/06/Cartier-Transparent-e1591785560103.png)
Company Overview
Cartier is a French luxury goods conglomerate that designs, manufactures, distributes, and sells jewelry and watches. The company maintains its headquarters in Meyrin, Switzerland, and is a wholly-owned subsidiary of the Swiss Richemont Group. Cartier operates more than 200 stores in 125 countries, with three Temples (Historical Maisons) in London, New York, and Paris.
Business Challenge
Browser Injected Ads Impacting Luxury Shopper Journey
High-end eCommerce is an important growth engine for a traditional luxury brand like Cartier. And its affluent shoppers expect the same five-star customer experience when they shop online. So, Cartier needed to ensure the online shopping experience isn’t disrupted under any circumstances.
Like many other traditional luxury brands, Cartier was a late mover into eCommerce and was surprised to find the hidden threat of customer journey hijacking.
Traffic hijackers had placed browser-injected ads such as competitor ads, pop-ups, banners, and adult content on Cartier’s eCommerce website.
The contextual nature and design of ads seamlessly blend into the catalog and product description pages; customers could not distinguish these illegitimate ads from Cartier’s own website promotions.
This not only compromised the on-site shopping experience the luxury brand offered but also took away their customers.
When BrandLock connected with Cartier, their eCommerce team discovered the negative impact ad injections had on their conversion rate and online brand perception.
Cartier decided to partner with BrandLock on a pay-per-performance model to prevent customer journey hijacking on their online store.
BrandLock solution
BrandLock Prevents Ad Injections To Protect Brand Reputation
- BrandLock’s initial website analysis revealed that over 11% of users were exposed to ad injections.
- BrandLock conducted an A/B test to familiarize the company with different ad injections displayed during visitor sessions.
- Cartier immediately took action by deploying Shield, Brandlock’s solution to prevent customer journey hijacking.
- Cartier’s conversion rate climbed significantly after Shield blocked competitors and other unwanted ads on the website.
- Removing ads injections that served competitive product ads helped the company recover orders and get additional revenue that would have been lost.
![](https://brandlock.io/wp-content/uploads/2021/07/Cartier-before-script.png)
![](https://brandlock.io/wp-content/uploads/2021/07/Cartier-after-script.png)
Impact
Cartier Gets Double-digit CVR Lift After Removing Ad Injections
In the first month, Cartier noticed a +4.5% increase in the overall revenue per session. By the next month, the conversion rate climbed by +10%.
Cartier found that removing browser-injected ads increased their monthly revenue. They also noticed that the luxury shoppers were more engaged, spent additional time, and visited more web pages.
With BrandLock Shield, Cartier achieved:
- 4.5% overall site revenue per session lift
- 10% overall site conversion rate lift
- 200% increase in page views per visit
Cartier continues to partner with BrandLock to prevent current and emerging ad injections from hijacking the online customer journey.
Stop ad injections from diverting your shoppers to competitors
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