Revenue Driven by BrandLock
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Tire Agent drives 4.73% conversion growth by locking onto Hijacked Shoppers.

Viasox targets Hijacked & Wrong Coupon Shoppers & increases conversion rate by 2.23%

8.71% revenue driven by optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers.

johnnie-O targets Hijacked & Wrong Coupon Shoppers, increases conversion rate by 3.90%

Mylee drives 3.45% conversion growth by locking onto Hijacked & Hesitant Shoppers.

Stark Bro's drives 4.26% conversion growth by locking onto Hijacked Shoppers.

Inspire Uplift targets Hijacked & Hesitant Shoppers & increases conversion rate by 6.25%

Legion Athletics drives 2.53% conversion growth by locking onto Hijacked Shoppers.

AmourPrints got 3.04% revenue driven by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

CompAndSave got 5.12% online revenue by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

Lalo increases conversion rate by optimizing shopper journey for Hijacked Shoppers.

Frette focuses on Hijacked shoppers & increases revenue growth by 7.88%

Golfbidder targets Hijacked Shoppers to increase conversion rate by 6%

Murad enjoys 4% revenue growth by focusing on Hijacked Shoppers.

BrandLock delivers 6% of revenue by locking onto Hijacked Shoppers.

Charles Tyrwhitt Shirts Boosts Conversion Rates By Optimizing Shopping Experience For Hijacked Shoppers

Her Room enjoys 5% conversion growth by locking onto Hijacked Shoppers.

Cosabella drives 5% revenue growth by optimizing Hesitant, Wish List, & Hijacked Shoppers.

ProHealth got 16% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

Jolyn got 3% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

CBII focuses on Hesitant and Hijacked shoppers & drives 6% online revenue.

7% revenue driven through BrandLock by targeting Hesitant, Hijacked & Wrong Coupon Shoppers.

BrandLock drives 13% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

5% revenue growth by targetting Hijacked & Wrong Coupon Shoppers.

10% revenue driven by optimizing Hijacked, Extension & Wrong Coupon Shoppers.

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula got 5% online revenue by locking onto Hesitant, Wish List, Hijacked & Wrong Coupon Shoppers.

Draper's & Damon's got 6% revenue by optimizing Extension, Hijacked & Wrong Coupon Shoppers.

Brandlock drives 11% revenue for Haband by focusing on Hijacked Shoppers & Wrong Coupon Shoppers.

Delonghi drives 11% revenue by tapping into Hesitant, Wrong Coupon & Hijacked Shoppers.

G/Fore got 5% revenue by locking onto Wrong Coupon & Hijacked Shoppers.

BrandLock drives 5% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

"BrandLock keeps our brands safe and clean. They are a trusted partner and help us optimize Hijacked Shoppers."

"BrandLock has helped us recover millions in revenue through double-digit conversion growth."

"Brandlock ensures that we are maintaining our price integrity and acts as an active tool in reputation management. "

"BrandLock delivers on its promise and protects our brand integrity. We have seen a 15% increase in CR across multiple months."

"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."

"BrandLock works like a charm. Consistent gains every month."

"BrandLock is a Magic Conversion Booster. Turn it on. Get +10%."

"BrandLock delivers gains of +7%. It's a game-changer."

Pharmaca got 4% revenue growth by locking onto Hijacked Shoppers.

Feel Unique drives 2% online revenue by locking onto Hijacked and Wrong Coupon Shoppers.

Bare Necessities focuses on Hijacked shoppers & increases revenue growth by 7%

"Removing shopper distractions and frustrations has had an immediate and profound influence on revenue growth."

Cartier targets Hijacked Shoppers & drives revenue by 9%

"Brandlock has been extremely beneficial to us. Our overall conversion rates have increased by double digits."

Footwear etc. optimizes Hijacked Shoppers & drives 7.3% revenue through BrandLock

Topshop unlocks a 5% increase in conversion rate by targeting Hijacked Shoppers

Company Overview
NOVICA is one of the largest handmade gift and home decor websites in the world, selling the works of thousands of artisans. NOVICA was founded in 1999 and is headquartered in Santa Monica, CA with regional artisan hubs in Asia, Africa, and Latin America.
Business Challenge
Browser injected ads luring shoppers away
Novica was aware of browser-injected ads like popups, competitor and video ads, adult content, and others showing up on luxury shopping sites. But the brand didn’t have an effective way of measuring the impact of those ads on the shopper’s journey and their sales.
The contextual nature of the ads and the design made it difficult for shoppers to identify the browser-injected ads. It was only when they clicked on them, that they were taken to another site.
The browser injected ads compromised the on-site shopping experience. But most importantly, they took away the brand’s shoppers.
When BrandLock met Novica, the meeting resulted in a quick analysis of the site. Novica noticed the number of browser injected ads on their pages. They also learned that almost 11% of their traffic was exposed to them.
Novica realized that browser-injected ads were not targeted at hacking their site. They only wanted to lure shoppers away from completing purchases.
BrandLock solution
BrandLock sets up an A/B test to measure the impact of browser injected ads on Novica
Novica agreed to work with BrandLock on a pay-per-performance model to measure the impact of browser-injected ads. With a team of R&D experts, BrandLock set up 12 months of continuous A/B testing on the brand’s online store.
- Single variant testing framework – BrandLock ‘on’ vs ‘off’
- Randomized grouping – Visitors are assigned at random to two groups (control and protected)
- Analytics integration – Results reporting within Google Analytics or Adobe (previously Omniture)
- Revenue per session – Metric to measure the impact of removing browser injected ads across all devices (combines AOV and CR)
The Goal
With a goal to achieve a 99% confidence level on the data set, the A/B test measured the revenue per session closely. The metric left no blind spots in determining the actual increase in revenue (or lift) by incorporating both AOV (average order value) and CR (conversion rate).
The Result
The A/B test on Novica began with a simple 50-50 traffic split. The visitors were randomly categorized into two groups – control (exposed to browser injected ads) and protected (browser injected ads disabled by BrandLock Shield).
The first month of the A/B test resulted in:
Group A metrics (control group) – 1.99% conversion rate
Group B metrics (protected group) – 2.04% conversion rate
From the second month, BrandLock Shield began protecting 90% of Novica’s traffic, leaving only 10% to the ‘control group’ where the ads were allowed to run their course.



Impact
Novica removes browser injected ads to improve luxury shopping and increases revenue with BrandLock Shield
The results of the A/B test seamlessly began to flow into the analytics platform of Novica – Google Analytics. This made it easier for the brand to monitor the impact of removing browser-injected ads with BrandLock Shield.
In the first month, Novica noticed a +5.78% increase in the overall revenue per session. By the next month, the conversion rate lifted by +8%.
After 12 months of continuous A/B testing, Novica found that removing browser-injected ads increased their monthly revenue. They also noticed that shoppers in the protected group were more engaged, with an increase in page views per visit.
With BrandLock Shield, Novica achieved:
- +3.58% average increase in conversion rate
- +5.14% average increase in revenue per visit
- –5.9% decrease in bounce rate
- 3.5% decrease in cart abandonment rate
Stop ad injections from diverting your shoppers to competitors
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