Toms.com drives 2.44% revenue by optimizing shopper journeys for Hijacked & Extension Shoppers
Dynamite Clothing drives 2.08% revenue by optimizing shopper journeys for Hijacked & Extension Shoppers
UTV Source drives 16.74% revenue by optimizing shopper journeys for Hijacked, Hesitant, Extension, Wrong Coupon & Frustrated Shoppers
Bose drives 2.8% revenue by optimizing shopper journeys for Hijacked Shoppers.
Garage Clothing achieved 2.22% Lift in Revenue per Session by optimizing shopper journeys for Hijacked & Extension Shoppers.
Sephora drives 2.16% revenue by optimizing shopper journeys for Hijacked Shoppers.
The Perfume Shop drives 3.05% revenue by optimizing shopper journeys for Hijacked Shoppers.
GNC drives 6.7% revenue by optimizing shopper journeys for Hijacked, Hesitant, Extension, Wishlist, Wrong Coupon & Frustrated Shoppers.
Beddy's drives 10.8% revenue by optimizing shopper journeys for Hijacked, Hesitant, Extension, Wishlist, Wrong Coupon & Frustrated Shoppers.
Reliable Parts drives 4.44% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.
2XU drives 10% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.
Ashridge Nurseries drives 4% revenue by optimizing shopper journeys for Hijacked & Wrong Coupon Shoppers.
Farmgirl Flowers drives 2.79% revenue by optimizing shopper journeys for Hijacked Shoppers.
The Free Spirits Company drives 5.95% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.
UK Soccer Shop drives 4.16% revenue by optimizing shopper journeys for Hijacked and Hesitant Shoppers.
Timberland drives 5.33% revenue by optimizing shopper journeys for Hijacked Shoppers
Maui Jim drives 4.00% revenue by optimizing shopper journeys for Blocking Ads & Extensions
Murdoch's drives 4.00% revenue by optimizing shopper journeys for Blocking Ads & Extensions, Stopping Coupon Leaks and Intelligent Offers
Tractor Supply drives 1.37% revenue by optimizing shopper journeys for Blocking Ads & Extensions and Intelligent Offers
DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers
Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.
420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers
The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers
Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers
Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
Tire Agent drives 16.58% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.
Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%
8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%
Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers
Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%
Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%
Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers
AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers
CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers
Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%
Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%
Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%
Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers
Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers
Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers
HerRoom Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%
Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers
ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
CBII CBD Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth
Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers
SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers
Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers
Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.
Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers
Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers
Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers
G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers
Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%
Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers
Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers
DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers
Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers
Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers
Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers
BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%
Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers
Puma Pounces on Browser Based Ads, Increasing Revenue Per Session by +7.1%
Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers
Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock
Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers
Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%
Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%
Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock
Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers
RC Willey Combats Browser-injected Ads to Improve Conversion Rate
NOVICA is one of the largest handmade gift and home decor websites in the world, selling the works of thousands of artisans. NOVICA was founded in 1999 and is headquartered in Santa Monica, CA with regional artisan hubs in Asia, Africa, and Latin America.
Novica was aware of browser-injected ads like popups, competitor and video ads, adult content, and others showing up on luxury shopping sites. But the brand didn’t have an effective way of measuring the impact of those ads on the shopper’s journey and their sales.
The contextual nature of the ads and the design made it difficult for shoppers to identify the browser-injected ads. It was only when they clicked on them, that they were taken to another site.

The browser injected ads compromised the on-site shopping experience. But most importantly, they took away the brand’s shoppers.
When BrandLock met Novica, the meeting resulted in a quick analysis of the site. Novica noticed the number of browser injected ads on their pages. They also learned that almost 11% of their traffic was exposed to them.
Novica realized that browser-injected ads were not targeted at hacking their site. They only wanted to lure shoppers away from completing purchases.
Novica agreed to work with BrandLock on a pay-per-performance model to measure the impact of browser-injected ads. With a team of R&D experts, BrandLock set up 12 months of continuous A/B testing on the brand’s online store.
With a goal to achieve a 99% confidence level on the data set, the A/B test measured the revenue per session closely. The metric left no blind spots in determining the actual increase in revenue (or lift) by incorporating both AOV (average order value) and CR (conversion rate).
The A/B test on Novica began with a simple 50-50 traffic split. The visitors were randomly categorized into two groups – control (exposed to browser injected ads) and protected (browser injected ads disabled by BrandLock Shield).
The first month of the A/B test resulted in:
Group A metrics (control group) – 1.99% conversion rate
Group B metrics (protected group) – 2.04% conversion rate
From the second month, BrandLock Shield began protecting 90% of Novica’s traffic, leaving only 10% to the ‘control group’ where the ads were allowed to run their course.
The results of the A/B test seamlessly began to flow into the analytics platform of Novica – Google Analytics. This made it easier for the brand to monitor the impact of removing browser-injected ads with BrandLock Shield.
In the first month, Novica noticed a +5.78% increase in the overall revenue per session. By the next month, the conversion rate lifted by +8%.
After 12 months of continuous A/B testing, Novica found that removing browser-injected ads increased their monthly revenue. They also noticed that shoppers in the protected group were more engaged, with an increase in page views per visit.
With BrandLock Shield, Novica achieved:
Stop ad injections from diverting your shoppers to competitors
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