Revenue Driven by BrandLock
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Tire Agent drives 4.73% conversion growth by locking onto Hijacked Shoppers.

Viasox targets Hijacked & Wrong Coupon Shoppers & increases conversion rate by 2.23%

8.71% revenue driven by optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers.

johnnie-O targets Hijacked & Wrong Coupon Shoppers, increases conversion rate by 3.90%

Mylee drives 3.45% conversion growth by locking onto Hijacked & Hesitant Shoppers.

Stark Bro's drives 4.26% conversion growth by locking onto Hijacked Shoppers.

Inspire Uplift targets Hijacked & Hesitant Shoppers & increases conversion rate by 6.25%

Legion Athletics drives 2.53% conversion growth by locking onto Hijacked Shoppers.

AmourPrints got 3.04% revenue driven by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

CompAndSave got 5.12% online revenue by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

Lalo increases conversion rate by optimizing shopper journey for Hijacked Shoppers.

Frette focuses on Hijacked shoppers & increases revenue growth by 7.88%

Golfbidder targets Hijacked Shoppers to increase conversion rate by 6%

Murad enjoys 4% revenue growth by focusing on Hijacked Shoppers.

BrandLock delivers 6% of revenue by locking onto Hijacked Shoppers.

Charles Tyrwhitt Shirts Boosts Conversion Rates By Optimizing Shopping Experience For Hijacked Shoppers

Her Room enjoys 5% conversion growth by locking onto Hijacked Shoppers.

Cosabella drives 5% revenue growth by optimizing Hesitant, Wish List, & Hijacked Shoppers.

ProHealth got 16% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

Jolyn got 3% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

CBII focuses on Hesitant and Hijacked shoppers & drives 6% online revenue.

7% revenue driven through BrandLock by targeting Hesitant, Hijacked & Wrong Coupon Shoppers.

BrandLock drives 13% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

5% revenue growth by targetting Hijacked & Wrong Coupon Shoppers.

10% revenue driven by optimizing Hijacked, Extension & Wrong Coupon Shoppers.

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula got 5% online revenue by locking onto Hesitant, Wish List, Hijacked & Wrong Coupon Shoppers.

Draper's & Damon's got 6% revenue by optimizing Extension, Hijacked & Wrong Coupon Shoppers.

Brandlock drives 11% revenue for Haband by focusing on Hijacked Shoppers & Wrong Coupon Shoppers.

Delonghi drives 11% revenue by tapping into Hesitant, Wrong Coupon & Hijacked Shoppers.

G/Fore got 5% revenue by locking onto Wrong Coupon & Hijacked Shoppers.

BrandLock drives 5% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

"BrandLock keeps our brands safe and clean. They are a trusted partner and help us optimize Hijacked Shoppers."

"BrandLock has helped us recover millions in revenue through double-digit conversion growth."

"Brandlock ensures that we are maintaining our price integrity and acts as an active tool in reputation management. "

"BrandLock delivers on its promise and protects our brand integrity. We have seen a 15% increase in CR across multiple months."

"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."

"BrandLock works like a charm. Consistent gains every month."

"BrandLock is a Magic Conversion Booster. Turn it on. Get +10%."

"BrandLock delivers gains of +7%. It's a game-changer."

Pharmaca got 4% revenue growth by locking onto Hijacked Shoppers.

Feel Unique drives 2% online revenue by locking onto Hijacked and Wrong Coupon Shoppers.

Bare Necessities focuses on Hijacked shoppers & increases revenue growth by 7%

"Removing shopper distractions and frustrations has had an immediate and profound influence on revenue growth."

Cartier targets Hijacked Shoppers & drives revenue by 9%

"Brandlock has been extremely beneficial to us. Our overall conversion rates have increased by double digits."

Footwear etc. optimizes Hijacked Shoppers & drives 7.3% revenue through BrandLock

Topshop unlocks a 5% increase in conversion rate by targeting Hijacked Shoppers

Company Overview
Franklin Planner Corporation is located in West Valley City, UT, and is part of the Book Stores and News Dealers Industry. Franklin Planner Corporation has hundreds of employees across all of its locations and generates $68.63 million in sales (USD).
Business Challenge
Invasive Ads Skim Franklin Planner’s Web Traffic and Conversions
The eCommerce team invests significant efforts in optimizing their customers’ online experience and increasing conversions. But this experience was not getting through to a significant portion of the customers because of customer journey hijacking.
Unauthorized ads, pop-ups, banners, and competing product ads were injected into the customer browsers, redirecting Franklin Planner’s web traffic to competitor sites, sweeping away their online revenue.
When BrandLock alerted Franklin Planner about this invisible problem, it surprised the eCommerce team that an issue disrupting the customer experience could fly under the organization’s radar.
BrandLock solution
Franklin Planner Deploys Shield to Block Unauthorized Ad injections
- The eCommerce team agreed to a four-week proof-of-concept with BrandLock to understand the impact of ad injections on their eCommerce KPIs.
- A/B testing revealed that 7.4% of all online visitor sessions to Franklin Planner’s website were exposed to unauthorized ads. These sophisticated ads were made to look like an integrated part of the website; many ads would offer items that closely matched the products in the company’s catalog.
- The company deployed BrandLock’s Shield – customer journey hijacking prevention solution to identify and remove ad injections.
- Along with unwanted ads, Shield also blocked unauthorized coupon extensions. The extensions automatically injected codes at the point of conversion, on items customers were willing to pay full price for.
- This meant instead of driving sales, coupon extensions were unnecessarily taking away parts of the overall eCommerce revenue and claiming unfair affiliate fees.



Impact
Franklin Planner Wins Back Revenue by Blocking Unwanted Ads
The website’s conversion rate climbed significantly, preventing unauthorized ad injections from disrupting the online customer experience.
- 6.38% average conversion rate lift
- 5.18% average revenue per visit lift
- 3,683 orders recovered in 6 months
Moving the partnership forward, BrandLock has recently deployed Engage – a personalized one-to-one promotions solution. Engage is helping Franklin Planner identify shopper behavior in real-time and motivate customers with personalized promotions.
Stop ad injections from diverting your shoppers to competitors
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