How Bare Necessities Plugged a 5% Revenue Leak

Revenue Driven by BrandLock

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DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers

11.18%

CVR Lift

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Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.

5.00%

CVR Lift

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420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers

0.93%

CVR Lift

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The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers

2.29%

Revenue Driven

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Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers

10.06%

CVR Lift

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Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

3.68%

Revenue Driven

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Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

24.33%

Revenue Driven

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Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

21.47%

Revenue Driven

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Tire Agent drives 8.49% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.

8.49%

Revenue Driven

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Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%

3.21%

Revenue Driven

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8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

8.71%

Revenue Driven

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johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%

3.31%

Revenue Driven

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Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers

3.47%

Revenue Driven

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Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%

2.34%

Revenue Driven

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Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%

3.96%

Revenue Driven

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Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers

4.74%

Revenue Driven

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AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers

3.04%

Revenue Driven

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CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers

5.12%

Revenue Driven

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Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%

2.83%

Revenue Driven

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Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%

7.88%

Revenue Driven

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Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%

14.47%

Revenue Driven

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Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers

4.41%

Revenue Driven

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Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers

6.62%

Revenue Driven

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Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers

5.69%

Revenue Driven

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Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%

4.63%

Revenue Driven

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Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers

5.71%

Revenue Driven

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ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

16.62%

Revenue Driven

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Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

3.47%

Revenue Driven

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CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth

6.07%

Revenue Driven

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Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers

7.53%

Revenue Driven

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SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

13.30%

Revenue Driven

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Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers

5.21%

Revenue Driven

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Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers

10.56%

Revenue Driven

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Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

3.65%

Revenue Driven

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Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers

5.49%

Revenue Driven

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Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

6.25%

Revenue Driven

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Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers

11.23%

Revenue Driven

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Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers

11.49%

Revenue Driven

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G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers

5.08%

Revenue Driven

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Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

5.40%

Revenue Driven

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Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%

3.08%

Revenue Driven

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Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers

10.36%

Revenue Driven

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Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers

4.81%

Revenue Driven

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DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers

12.37%

Revenue Driven

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Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers

22.18%

Revenue Driven

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Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers

8.66%

Revenue Driven

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Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers

8.67%

Revenue Driven

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BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%

7.49%

Revenue Driven

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Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers

Revenue Driven

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Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers

2.73%

Revenue Driven

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Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock

7.12%

Revenue Driven

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Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers

8.15%

Revenue Driven

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Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%

9.81%

Revenue Driven

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Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%

2.86%

Revenue Driven

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Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock

7.3%

Revenue Driven

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Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers

6.2%

Revenue Driven

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BrandLock solution

BrandLock eliminates fraudulent popup ads and measures the impact of removed distractions

In order to prevent the fraudulent popup ads, BrandLock deployed a single line of code within Bare Necessities’ website. Then the Operations and Research & Development teams at BrandLock began running A/B tests to assess the impact of removing the distracting ads.

BrandLock reported that almost 8.5% of web traffic on Bare Necessities’ site was affected by fraudulent pop-up ads. Furthermore, using this method, the team was able to report on metrics such as cart abandonment, exit rate, bounce rate, customer conversion rate, page views per visit, average order value, and revenue per session.

Upon deeper analysis, BrandLock also determined that the ads originated from adware that was specifically displaying competitors’ products. Competitor ads are typically used to lure shoppers to other websites, so this was the likely cause of cart abandonment and exit rate issues.

After BrandLock completed the precise diagnostics, Bare Necessities used BrandLock Shield software to remove the pop-up ads across the entirety of their site and monitor the impact on an ongoing basis.

Impact

Blocking distracting popup ads boosts Bare Necessities revenue by 5%

By enlisting BrandLock Shield, Bare Necessities was able to remove fraudulent popup ads across its entire site and product pages. In only a 30-day period, the company experienced tremendously positive results!

-1.4% overall site cart abandonment rate
-2.52% overall site bounce rate
+5.19% overall site conversion rate
+0.99% overall site average order value
+ 4.64% overall site revenue per visit

BrandLock also proved to be a self-funded solution for Bare Necessities, which realized a 20x+ return on investment. As such, Bare Necessities has continued leveraging BrandLock’s software to keep its website free of adware and continue driving higher customer conversion rates.

Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock

Company Overview

Business Challenge

Popup ads distracted customers and increased cart abandonment rates on online retailer’s website

BrandLock solution

BrandLock eliminates fraudulent popup ads and measures the impact of removed distractions

Impact

Blocking distracting popup ads boosts Bare Necessities revenue by 5%