Pharmaca Drives Revenue With Ecommerce Conversion Optimization

Revenue Driven by BrandLock

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Beddy's drives 9.59% revenue by optimizing shopper journeys for Hijacked, Hesitant & Extension Shoppers.

8.94%

CVR Lift

Staples drives 1.4% revenue by optimizing shopper journeys for Hijacked & Extension Shoppers while saving 39% in Affiliate Fees.

2.11%

CVR Lift

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Reliable Parts drives 4.44% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

6.58%

CVR Lift

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2XU drives 3.72% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

3.03%

CVR Lift

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Ashridge Nurseries drives 4% revenue by optimizing shopper journeys for Hijacked & Wrong Coupon Shoppers.

3.03%

CVR Lift

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Farmgirl Flowers drives 2.79% revenue by optimizing shopper journeys for Hijacked Shoppers.

4.47%

CVR Lift

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The Free Spirits Company drives 5.95% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

4.47%

CVR Lift

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UK Soccer Shop drives 4.16% revenue by optimizing shopper journeys for Hijacked and Hesitant Shoppers.

4.47%

CVR Lift

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DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers

11.18%

CVR Lift

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Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.

5.00%

CVR Lift

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420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers

0.93%

CVR Lift

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The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers

2.29%

Revenue Driven

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Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers

10.06%

CVR Lift

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Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

3.68%

Revenue Driven

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Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

24.33%

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Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

21.47%

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Tire Agent drives 16.58% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.

8.49%

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Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%

3.21%

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8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

8.71%

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johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%

3.31%

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Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers

3.47%

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Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%

2.34%

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Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%

3.96%

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Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers

4.74%

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AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers

3.04%

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CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers

5.12%

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Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%

2.83%

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Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%

7.88%

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Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%

14.47%

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Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers

4.41%

Revenue Driven

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Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers

6.62%

Revenue Driven

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Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers

5.69%

Revenue Driven

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HerRoom Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%

4.63%

Revenue Driven

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Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers

5.71%

Revenue Driven

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ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

16.62%

Revenue Driven

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Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

3.47%

Revenue Driven

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CBII CBD Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth

6.07%

Revenue Driven

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Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers

7.53%

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SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

13.30%

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Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers

5.21%

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Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers

10.56%

Revenue Driven

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Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

3.65%

Revenue Driven

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Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers

5.49%

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Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

6.25%

Revenue Driven

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Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers

11.23%

Revenue Driven

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Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers

11.49%

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G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers

5.08%

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Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

5.40%

Revenue Driven

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Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%

3.08%

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Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers

10.36%

Revenue Driven

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Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers

4.81%

Revenue Driven

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DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers

12.37%

Revenue Driven

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Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers

22.18%

Revenue Driven

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Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers

8.66%

Revenue Driven

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Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers

8.67%

Revenue Driven

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BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%

7.49%

Revenue Driven

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Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers

Revenue Driven

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Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers

2.73%

Revenue Driven

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Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock

7.12%

Revenue Driven

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Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers

8.15%

Revenue Driven

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Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%

9.81%

Revenue Driven

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Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%

2.86%

Revenue Driven

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Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock

7.3%

Revenue Driven

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Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers

6.2%

Revenue Driven

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BrandLock solution

Removing Harmful Ads & Offering Personalised Deals Boosted Conversion Rate

The main challenge of Pharmaca was to remove unwanted ads and other malicious content that redirected customers away from their website. First, BrandLock integrated Shield – a customer journey hijacking prevention tool that blocks malicious ads and unwanted coupon extensions, with Pharmaca’s website.
During every visitor session, Shield detects and blocks unauthorized ads injected into the customers’ browser extensions and mobile devices when they download extensions and other free software services such as desktop programs and apps.
Pharmaca needed to verify the increase in website conversion rate after the ad injections were blocked from visitor-side web sessions. The team at Pharmaca monitors and validates the performance of Shield using its existing Google analytics platform.
In just 4 weeks, the team could see the increase in conversion rate, revenue per session, and other eCommerce KPIs.
Further analysis of the website also revealed that a significant portion of the visitors were active deal seekers and installed various types of unauthorized coupon extensions. The price point is usually the most important factor for deal seekers.
To curb the use of coupon extensions, BrandLock deployed Engage – a solution that uses machine learning to predict how deal seekers behave every second they spend on the website. Engage identifies if deal seekers are taking too long on a single page, they could be going on a deal-seeking mission away from the website.
Engage offers customer personalization deals to make them stay on the company’s website for a longer duration and increase the probability of purchasing. These offers proved to drive significant incremental sales for the company’s online store.

Impact

Pharmaca Now Boasts Of Higher Conversion Rate and Sales

Pharmaca’s online store now experiences high-performing numbers. The conversion rate, AOV, and revenue per session are strong across all device types.

4.8% average conversion rate lift
4% average revenue per visit
6,107 orders recovered in first 6 months

By delivering personalized, profitable offers, deal seekers are encouraged to stay on the site longer and complete their purchases.

Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers

Company Overview

Business Challenge

Malicious and Targeted Ad Injections Negatively Affected the Website Conversion Rate

BrandLock solution

Removing Harmful Ads & Offering Personalised Deals Boosted Conversion Rate

Impact

Pharmaca Now Boasts Of Higher Conversion Rate and Sales