Pharmaca Drives Revenue With Ecommerce Conversion Optimization

Revenue Driven by BrandLock

See what our enterprise customers have to say

DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers

11.18%

CVR Lift

Read the story

Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.

5.00%

CVR Lift

Read the story

420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers

0.93%

CVR Lift

Read the story

The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers

2.29%

Revenue Driven

Read the story

Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers

10.06%

CVR Lift

Read the story

Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

3.68%

Revenue Driven

Read the story

Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

24.33%

Revenue Driven

Read the story

Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

21.47%

Revenue Driven

Read the story

Tire Agent drives 8.49% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.

8.49%

Revenue Driven

Read the story

Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%

3.21%

Revenue Driven

Read the story

8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

8.71%

Revenue Driven

Read the story

johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%

3.31%

Revenue Driven

Read the story

Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers

3.47%

Revenue Driven

Read the story

Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%

2.34%

Revenue Driven

Read the story

Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%

3.96%

Revenue Driven

Read the story

Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers

4.74%

Revenue Driven

Read the story

AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers

3.04%

Revenue Driven

Read the story

CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers

5.12%

Revenue Driven

Read the story

Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%

2.83%

Revenue Driven

Read the story

Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%

7.88%

Revenue Driven

Read the story

Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%

14.47%

Revenue Driven

Read the story

Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers

4.41%

Revenue Driven

Read the story

Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers

6.62%

Revenue Driven

Read the story

Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers

5.69%

Revenue Driven

Read the story

Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%

4.63%

Revenue Driven

Read the story

Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers

5.71%

Revenue Driven

Read the story

ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

16.62%

Revenue Driven

Read the story

Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

3.47%

Revenue Driven

Read the story

CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth

6.07%

Revenue Driven

Read the story

Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers

7.53%

Revenue Driven

Read the story

SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

13.30%

Revenue Driven

Read the story

Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers

5.21%

Revenue Driven

Read the story

Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers

10.56%

Revenue Driven

Read the story

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

3.65%

Revenue Driven

Read the story

Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers

5.49%

Revenue Driven

Read the story

Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

6.25%

Revenue Driven

Read the story

Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers

11.23%

Revenue Driven

Read the story

Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers

11.49%

Revenue Driven

Read the story

G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers

5.08%

Revenue Driven

Read the story

Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

5.40%

Revenue Driven

Read the story

Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%

3.08%

Revenue Driven

Read the story

Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers

10.36%

Revenue Driven

Read the story

Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers

4.81%

Revenue Driven

Read the story

DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers

12.37%

Revenue Driven

Read the story

Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers

22.18%

Revenue Driven

Read the story

Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers

8.66%

Revenue Driven

Read the story

Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers

8.67%

Revenue Driven

Read the story

BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%

7.49%

Revenue Driven

Read the story

Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers

Revenue Driven

Read the story

Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers

2.73%

Revenue Driven

Read the story

Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock

7.12%

Revenue Driven

Read the story

Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers

8.15%

Revenue Driven

Read the story

Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%

9.81%

Revenue Driven

Read the story

Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%

2.86%

Revenue Driven

Read the story

Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock

7.3%

Revenue Driven

Read the story

Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers

6.2%

Revenue Driven

Read the story

BrandLock solution

Removing Harmful Ads & Offering Personalised Deals Boosted Conversion Rate

The main challenge of Pharmaca was to remove unwanted ads and other malicious content that redirected customers away from their website. First, BrandLock integrated Shield – a customer journey hijacking prevention tool that blocks malicious ads and unwanted coupon extensions, with Pharmaca’s website.
During every visitor session, Shield detects and blocks unauthorized ads injected into the customers’ browser extensions and mobile devices when they download extensions and other free software services such as desktop programs and apps.
Pharmaca needed to verify the increase in website conversion rate after the ad injections were blocked from visitor-side web sessions. The team at Pharmaca monitors and validates the performance of Shield using its existing Google analytics platform.
In just 4 weeks, the team could see the increase in conversion rate, revenue per session, and other eCommerce KPIs.
Further analysis of the website also revealed that a significant portion of the visitors were active deal seekers and installed various types of unauthorized coupon extensions. The price point is usually the most important factor for deal seekers.
To curb the use of coupon extensions, BrandLock deployed Engage – a solution that uses machine learning to predict how deal seekers behave every second they spend on the website. Engage identifies if deal seekers are taking too long on a single page, they could be going on a deal-seeking mission away from the website.
Engage offers customer personalization deals to make them stay on the company’s website for a longer duration and increase the probability of purchasing. These offers proved to drive significant incremental sales for the company’s online store.

Impact

Pharmaca Now Boasts Of Higher Conversion Rate and Sales

Pharmaca’s online store now experiences high-performing numbers. The conversion rate, AOV, and revenue per session are strong across all device types.

4.8% average conversion rate lift
4% average revenue per visit
6,107 orders recovered in first 6 months

By delivering personalized, profitable offers, deal seekers are encouraged to stay on the site longer and complete their purchases.

Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers

Company Overview

Business Challenge

Malicious and Targeted Ad Injections Negatively Affected the Website Conversion Rate

BrandLock solution

Removing Harmful Ads & Offering Personalised Deals Boosted Conversion Rate

Impact

Pharmaca Now Boasts Of Higher Conversion Rate and Sales