Revenue Driven by BrandLock
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DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers

Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.

420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers

The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers

Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers

Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

Tire Agent drives 8.49% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.

Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%

8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%

Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers

Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%

Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%

Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers

AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers

CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers

Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%

Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%

Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%

Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers

Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers

Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers

Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%

Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers

ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth

Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers

SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers

Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers

Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers

Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers

G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers

Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%

Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers

Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers

DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers

Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers

Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers

Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers

BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%

Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers

Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers

Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock

Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers

Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%

Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%

Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock

Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers

Company Overview
Pharmaca offers traditional pharmacy services as well as holistic remedies, providing over-the-counter medicines and alternative remedies. The company’s online store also sells beauty, body, vitamin & supplement products.
Business Challenge
Malicious and Targeted Ad Injections Negatively Affected the Website Conversion Rate
The online store is an important and growing part of Pharmaca’s business, but like many online retailers, a majority of the website visitors leave without making a purchase. Before BrandLock was introduced, the magnitude of the problem was unknown. During the proof of concept phase, the Pharmaca team realized that the website was constantly experiencing customer journey hijacking targeted by a variety of adware and malware that aim to steal and divert customers to purchase products from other websites.
These infections were a result of coupon extensions that visitors knowingly or unknowingly installed on their browsers. Visitors are also infected when adware or malware is bundled into free software downloaded from the internet. As the problem was not at the client-side server, fixing it at the source was out of the company’s control and resulted in a loss of revenue, subpar eCommerce conversion rate, poor customer revenue that led to customer frustration.
Pharmaca found an ideal partner in BrandLock to convert more visitors into customers without requiring significant upfront investment in time or resources.
BrandLock solution
Removing Harmful Ads & Offering Personalised Deals Boosted Conversion Rate
- The main challenge of Pharmaca was to remove unwanted ads and other malicious content that redirected customers away from their website. First, BrandLock integrated Shield – a customer journey hijacking prevention tool that blocks malicious ads and unwanted coupon extensions, with Pharmaca’s website.
- During every visitor session, Shield detects and blocks unauthorized ads injected into the customers’ browser extensions and mobile devices when they download extensions and other free software services such as desktop programs and apps.
- Pharmaca needed to verify the increase in website conversion rate after the ad injections were blocked from visitor-side web sessions. The team at Pharmaca monitors and validates the performance of Shield using its existing Google analytics platform.
- In just 4 weeks, the team could see the increase in conversion rate, revenue per session, and other eCommerce KPIs.
- Further analysis of the website also revealed that a significant portion of the visitors were active deal seekers and installed various types of unauthorized coupon extensions. The price point is usually the most important factor for deal seekers.
- To curb the use of coupon extensions, BrandLock deployed Engage – a solution that uses machine learning to predict how deal seekers behave every second they spend on the website. Engage identifies if deal seekers are taking too long on a single page, they could be going on a deal-seeking mission away from the website.
- Engage offers customer personalization deals to make them stay on the company’s website for a longer duration and increase the probability of purchasing. These offers proved to drive significant incremental sales for the company’s online store.


Impact
Pharmaca Now Boasts Of Higher Conversion Rate and Sales
Pharmaca’s online store now experiences high-performing numbers. The conversion rate, AOV, and revenue per session are strong across all device types.
- 4.8% average conversion rate lift
- 4% average revenue per visit
- 6,107 orders recovered in first 6 months
By delivering personalized, profitable offers, deal seekers are encouraged to stay on the site longer and complete their purchases.
Stop ad injections from diverting your shoppers to competitors
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