Revenue Driven by BrandLock
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Tire Agent drives 4.73% conversion growth by locking onto Hijacked Shoppers.

Viasox targets Hijacked & Wrong Coupon Shoppers & increases conversion rate by 2.23%

8.71% revenue driven by optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers.

johnnie-O targets Hijacked & Wrong Coupon Shoppers, increases conversion rate by 3.90%

Mylee drives 3.45% conversion growth by locking onto Hijacked & Hesitant Shoppers.

Stark Bro's drives 4.26% conversion growth by locking onto Hijacked Shoppers.

Inspire Uplift targets Hijacked & Hesitant Shoppers & increases conversion rate by 6.25%

Legion Athletics drives 2.53% conversion growth by locking onto Hijacked Shoppers.

AmourPrints got 3.04% revenue driven by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

CompAndSave got 5.12% online revenue by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

Lalo increases conversion rate by optimizing shopper journey for Hijacked Shoppers.

Frette focuses on Hijacked shoppers & increases revenue growth by 7.88%

Golfbidder targets Hijacked Shoppers to increase conversion rate by 6%

Murad enjoys 4% revenue growth by focusing on Hijacked Shoppers.

BrandLock delivers 6% of revenue by locking onto Hijacked Shoppers.

Charles Tyrwhitt Shirts Boosts Conversion Rates By Optimizing Shopping Experience For Hijacked Shoppers

Her Room enjoys 5% conversion growth by locking onto Hijacked Shoppers.

Cosabella drives 5% revenue growth by optimizing Hesitant, Wish List, & Hijacked Shoppers.

ProHealth got 16% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

Jolyn got 3% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

CBII focuses on Hesitant and Hijacked shoppers & drives 6% online revenue.

7% revenue driven through BrandLock by targeting Hesitant, Hijacked & Wrong Coupon Shoppers.

BrandLock drives 13% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

5% revenue growth by targetting Hijacked & Wrong Coupon Shoppers.

10% revenue driven by optimizing Hijacked, Extension & Wrong Coupon Shoppers.

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula got 5% online revenue by locking onto Hesitant, Wish List, Hijacked & Wrong Coupon Shoppers.

Draper's & Damon's got 6% revenue by optimizing Extension, Hijacked & Wrong Coupon Shoppers.

Brandlock drives 11% revenue for Haband by focusing on Hijacked Shoppers & Wrong Coupon Shoppers.

Delonghi drives 11% revenue by tapping into Hesitant, Wrong Coupon & Hijacked Shoppers.

G/Fore got 5% revenue by locking onto Wrong Coupon & Hijacked Shoppers.

BrandLock drives 5% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

"BrandLock keeps our brands safe and clean. They are a trusted partner and help us optimize Hijacked Shoppers."

"BrandLock has helped us recover millions in revenue through double-digit conversion growth."

"Brandlock ensures that we are maintaining our price integrity and acts as an active tool in reputation management. "

"BrandLock delivers on its promise and protects our brand integrity. We have seen a 15% increase in CR across multiple months."

"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."

"BrandLock works like a charm. Consistent gains every month."

"BrandLock is a Magic Conversion Booster. Turn it on. Get +10%."

"BrandLock delivers gains of +7%. It's a game-changer."

Pharmaca got 4% revenue growth by locking onto Hijacked Shoppers.

Feel Unique drives 2% online revenue by locking onto Hijacked and Wrong Coupon Shoppers.

Bare Necessities focuses on Hijacked shoppers & increases revenue growth by 7%

"Removing shopper distractions and frustrations has had an immediate and profound influence on revenue growth."

Cartier targets Hijacked Shoppers & drives revenue by 9%

"Brandlock has been extremely beneficial to us. Our overall conversion rates have increased by double digits."

Footwear etc. optimizes Hijacked Shoppers & drives 7.3% revenue through BrandLock

Topshop unlocks a 5% increase in conversion rate by targeting Hijacked Shoppers

Company Overview
Pharmaca offers traditional pharmacy services as well as holistic remedies, providing over-the-counter medicines and alternative remedies. The company’s online store also sells beauty, body, vitamin & supplement products.
Business Challenge
Malicious and Targeted Ad Injections Negatively Affected the Website Conversion Rate
The online store is an important and growing part of Pharmaca’s business, but like many online retailers, a majority of the website visitors leave without making a purchase. Before BrandLock was introduced, the magnitude of the problem was unknown. During the proof of concept phase, the Pharmaca team realized that the website was constantly experiencing customer journey hijacking targeted by a variety of adware and malware that aim to steal and divert customers to purchase products from other websites.
These infections were a result of coupon extensions that visitors knowingly or unknowingly installed on their browsers. Visitors are also infected when adware or malware is bundled into free software downloaded from the internet. As the problem was not at the client-side server, fixing it at the source was out of the company’s control and resulted in a loss of revenue, subpar eCommerce conversion rate, poor customer revenue that led to customer frustration.
Pharmaca found an ideal partner in BrandLock to convert more visitors into customers without requiring significant upfront investment in time or resources.
BrandLock solution
Removing Harmful Ads & Offering Personalised Deals Boosted Conversion Rate
- The main challenge of Pharmaca was to remove unwanted ads and other malicious content that redirected customers away from their website. First, BrandLock integrated Shield – a customer journey hijacking prevention tool that blocks malicious ads and unwanted coupon extensions, with Pharmaca’s website.
- During every visitor session, Shield detects and blocks unauthorized ads injected into the customers’ browser extensions and mobile devices when they download extensions and other free software services such as desktop programs and apps.
- Pharmaca needed to verify the increase in website conversion rate after the ad injections were blocked from visitor-side web sessions. The team at Pharmaca monitors and validates the performance of Shield using its existing Google analytics platform.
- In just 4 weeks, the team could see the increase in conversion rate, revenue per session, and other eCommerce KPIs.
- Further analysis of the website also revealed that a significant portion of the visitors were active deal seekers and installed various types of unauthorized coupon extensions. The price point is usually the most important factor for deal seekers.
- To curb the use of coupon extensions, BrandLock deployed Engage – a solution that uses machine learning to predict how deal seekers behave every second they spend on the website. Engage identifies if deal seekers are taking too long on a single page, they could be going on a deal-seeking mission away from the website.
- Engage offers customer personalization deals to make them stay on the company’s website for a longer duration and increase the probability of purchasing. These offers proved to drive significant incremental sales for the company’s online store.


Impact
Pharmaca Now Boasts Of Higher Conversion Rate and Sales
Pharmaca’s online store now experiences high-performing numbers. The conversion rate, AOV, and revenue per session are strong across all device types.
- 4.8% average conversion rate lift
- 4% average revenue per visit
- 6,107 orders recovered in first 6 months
By delivering personalized, profitable offers, deal seekers are encouraged to stay on the site longer and complete their purchases.
Stop ad injections from diverting your shoppers to competitors
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