Revenue Driven by BrandLock
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Tire Agent drives 4.73% conversion growth by locking onto Hijacked Shoppers.

Viasox targets Hijacked & Wrong Coupon Shoppers & increases conversion rate by 2.23%

8.71% revenue driven by optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers.

johnnie-O targets Hijacked & Wrong Coupon Shoppers, increases conversion rate by 3.90%

Mylee drives 3.45% conversion growth by locking onto Hijacked & Hesitant Shoppers.

Stark Bro's drives 4.26% conversion growth by locking onto Hijacked Shoppers.

Inspire Uplift targets Hijacked & Hesitant Shoppers & increases conversion rate by 6.25%

Legion Athletics drives 2.53% conversion growth by locking onto Hijacked Shoppers.

AmourPrints got 3.04% revenue driven by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

CompAndSave got 5.12% online revenue by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

Lalo increases conversion rate by optimizing shopper journey for Hijacked Shoppers.

Frette focuses on Hijacked shoppers & increases revenue growth by 7.88%

Golfbidder targets Hijacked Shoppers to increase conversion rate by 6%

Murad enjoys 4% revenue growth by focusing on Hijacked Shoppers.

BrandLock delivers 6% of revenue by locking onto Hijacked Shoppers.

Charles Tyrwhitt Shirts Boosts Conversion Rates By Optimizing Shopping Experience For Hijacked Shoppers

Her Room enjoys 5% conversion growth by locking onto Hijacked Shoppers.

Cosabella drives 5% revenue growth by optimizing Hesitant, Wish List, & Hijacked Shoppers.

ProHealth got 16% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

Jolyn got 3% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

CBII focuses on Hesitant and Hijacked shoppers & drives 6% online revenue.

7% revenue driven through BrandLock by targeting Hesitant, Hijacked & Wrong Coupon Shoppers.

BrandLock drives 13% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

5% revenue growth by targetting Hijacked & Wrong Coupon Shoppers.

10% revenue driven by optimizing Hijacked, Extension & Wrong Coupon Shoppers.

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula got 5% online revenue by locking onto Hesitant, Wish List, Hijacked & Wrong Coupon Shoppers.

Draper's & Damon's got 6% revenue by optimizing Extension, Hijacked & Wrong Coupon Shoppers.

Brandlock drives 11% revenue for Haband by focusing on Hijacked Shoppers & Wrong Coupon Shoppers.

Delonghi drives 11% revenue by tapping into Hesitant, Wrong Coupon & Hijacked Shoppers.

G/Fore got 5% revenue by locking onto Wrong Coupon & Hijacked Shoppers.

BrandLock drives 5% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

"BrandLock keeps our brands safe and clean. They are a trusted partner and help us optimize Hijacked Shoppers."

"BrandLock has helped us recover millions in revenue through double-digit conversion growth."

"Brandlock ensures that we are maintaining our price integrity and acts as an active tool in reputation management. "

"BrandLock delivers on its promise and protects our brand integrity. We have seen a 15% increase in CR across multiple months."

"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."

"BrandLock works like a charm. Consistent gains every month."

"BrandLock is a Magic Conversion Booster. Turn it on. Get +10%."

"BrandLock delivers gains of +7%. It's a game-changer."

Pharmaca got 4% revenue growth by locking onto Hijacked Shoppers.

Feel Unique drives 2% online revenue by locking onto Hijacked and Wrong Coupon Shoppers.

Bare Necessities focuses on Hijacked shoppers & increases revenue growth by 7%

"Removing shopper distractions and frustrations has had an immediate and profound influence on revenue growth."

Cartier targets Hijacked Shoppers & drives revenue by 9%

"Brandlock has been extremely beneficial to us. Our overall conversion rates have increased by double digits."

Footwear etc. optimizes Hijacked Shoppers & drives 7.3% revenue through BrandLock

Topshop unlocks a 5% increase in conversion rate by targeting Hijacked Shoppers

Company Overview
Topshop is a British multinational fashion retailer of women’s clothing, shoes, make-up, and accessories. Now a part of British online fast-fashion giant ASOS, it caters to a young, web-savvy, and fashionable audience by combining on-trend fashion and advanced distribution with low prices.
Business Challenge
Visitors to Topshop’s site were being lured away by fraudulent popup ads
Being an eCommerce fashion business, TopShop needed to ensure its website had no noticeable weaknesses or loopholes. This meant safeguarding their customers’ shopping journey to optimize retail sales.
As a part of the company’s eCommerce marketing strategy, the marketing team focused on improving its website’s performance by increasing relevant traffic and providing visitors a better experience but found it challenging to detect and block user extensions. These browser extensions injected pop-up ads on the site’s homepage, product listings, individual product pages, and other important web pages.
As a retailer, you often never get the chance to see your site through the eyes or browsers of your shoppers. Therefore, many at Topshop were unable to see and experience the ads themselves, this led to some obvious skepticism. Was this even a real thing? Adware on shoppers’ browsers? (Which is just the way the adware creators design to disrupt the customer journey experience.)
Marketing leadership at Topshop believed this experience negatively impacted online sales and was looking for a cost-effective, easy-to-implement solution.
BrandLock solution
Topshop Eliminated Browser-Based Ads with Brandlock, Immediately Increasing Conversions
Topshop’s marketing leadership selected Shield, BrandLock’s flagship customer journey hijacking prevention solution to protect their website from pop-up ads distracting their visitors away.
BrandLock deployed a single line of code within Topshop’s website. Then the Operations and R&D teams at BrandLock conducted A/B testing to assess the impact of removing the distracting ads.
Topshop discovered that almost 9% of the traffic on its website was affected by unwanted pop-up ads. The company now had insights on key metrics such as cart abandonment, revenue session per lift, conversion rate lift, and pageviews for each visitor to improve the customer journey optimization process.
Customer conversion rates on the website were lower when popup ads were present. Topshop visitors did not stay on their website long enough to make it to the checkout page and convert, they left the website because the pop ads turned shoppers away to other possible competitor websites.
Shield blocked adware that displayed competing products, acting as “clickbait,” or “deals” designed to lure shoppers away from Topshop’s website.
Impact
When Ads Were Removed, Conversions & Revenue Increased Immediately
- Conversion uplift: Topshop found by blocking pop-up ads, it was able to improve the conversion rate for visitors with extensions.
- Increased revenue: With better conversion rate optimization, the marketing leadership noted immediate return on investment and attributed new monthly revenue to Shield.
- Seamless customer experience: Topshop was given full visibility of the interruptions that visitors were experiencing. A/B testing helped Topshop realize the difference in conversion rates between users exposed to extensions and those who weren’t.
Through Shield, Topshop removed fraudulent popup ads across its website and reduced the negative impact on its conversion rates. Topshop realized improved customer conversion rate and revenue within 30 days.
BrandLock worked with Topshop on a pay-for-performance model. This eCommerce marketing strategy allowed Topshop to remunerate BrandLock based Shield’s ability to improve the revenue lift value. Shield removed unwanted pop-up ads, delivered a seamless customer journey experience, delivering a 40x return on investment.
Stop ad injections from diverting your shoppers to competitors
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