Topshop gets 6.2% more revenue - customer journey optimization

Revenue Driven by BrandLock

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Beddy's drives 9.59% revenue by optimizing shopper journeys for Hijacked, Hesitant & Extension Shoppers.

8.94%

CVR Lift

Staples drives 1.4% revenue by optimizing shopper journeys for Hijacked & Extension Shoppers while saving 39% in Affiliate Fees.

2.11%

CVR Lift

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Reliable Parts drives 4.44% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

6.58%

CVR Lift

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2XU drives 3.72% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

3.03%

CVR Lift

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Ashridge Nurseries drives 4% revenue by optimizing shopper journeys for Hijacked & Wrong Coupon Shoppers.

3.03%

CVR Lift

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Farmgirl Flowers drives 2.79% revenue by optimizing shopper journeys for Hijacked Shoppers.

4.47%

CVR Lift

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The Free Spirits Company drives 5.95% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

4.47%

CVR Lift

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UK Soccer Shop drives 4.16% revenue by optimizing shopper journeys for Hijacked and Hesitant Shoppers.

4.47%

CVR Lift

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DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers

11.18%

CVR Lift

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Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.

5.00%

CVR Lift

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420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers

0.93%

CVR Lift

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The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers

2.29%

Revenue Driven

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Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers

10.06%

CVR Lift

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Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

3.68%

Revenue Driven

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Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

24.33%

Revenue Driven

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Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

21.47%

Revenue Driven

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Tire Agent drives 16.58% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.

8.49%

Revenue Driven

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Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%

3.21%

Revenue Driven

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8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

8.71%

Revenue Driven

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johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%

3.31%

Revenue Driven

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Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers

3.47%

Revenue Driven

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Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%

2.34%

Revenue Driven

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Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%

3.96%

Revenue Driven

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Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers

4.74%

Revenue Driven

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AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers

3.04%

Revenue Driven

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CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers

5.12%

Revenue Driven

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Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%

2.83%

Revenue Driven

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Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%

7.88%

Revenue Driven

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Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%

14.47%

Revenue Driven

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Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers

4.41%

Revenue Driven

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Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers

6.62%

Revenue Driven

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Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers

5.69%

Revenue Driven

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Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%

4.63%

Revenue Driven

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Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers

5.71%

Revenue Driven

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ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

16.62%

Revenue Driven

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Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

3.47%

Revenue Driven

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CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth

6.07%

Revenue Driven

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Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers

7.53%

Revenue Driven

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SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

13.30%

Revenue Driven

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Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers

5.21%

Revenue Driven

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Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers

10.56%

Revenue Driven

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Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

3.65%

Revenue Driven

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Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers

5.49%

Revenue Driven

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Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

6.25%

Revenue Driven

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Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers

11.23%

Revenue Driven

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Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers

11.49%

Revenue Driven

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G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers

5.08%

Revenue Driven

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Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

5.40%

Revenue Driven

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Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%

3.08%

Revenue Driven

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Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers

10.36%

Revenue Driven

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Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers

4.81%

Revenue Driven

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DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers

12.37%

Revenue Driven

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Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers

22.18%

Revenue Driven

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Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers

8.66%

Revenue Driven

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Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers

8.67%

Revenue Driven

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BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%

7.49%

Revenue Driven

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Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers

Revenue Driven

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Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers

2.73%

Revenue Driven

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Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock

7.12%

Revenue Driven

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Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers

8.15%

Revenue Driven

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Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%

9.81%

Revenue Driven

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Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%

2.86%

Revenue Driven

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Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock

7.3%

Revenue Driven

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Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers

6.2%

Revenue Driven

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BrandLock solution

Topshop Eliminated Browser-Based Ads with Brandlock, Immediately Increasing Conversions

Topshop’s marketing leadership selected Shield, BrandLock’s flagship customer journey hijacking prevention solution to protect their website from pop-up ads distracting their visitors away.

BrandLock deployed a single line of code within Topshop’s website. Then the Operations and R&D teams at BrandLock conducted A/B testing to assess the impact of removing the distracting ads.

Topshop discovered that almost 9% of the traffic on its website was affected by unwanted pop-up ads. The company now had insights on key metrics such as cart abandonment, revenue session per lift, conversion rate lift, and pageviews for each visitor to improve the customer journey optimization process.

Customer conversion rates on the website were lower when popup ads were present. Topshop visitors did not stay on their website long enough to make it to the checkout page and convert, they left the website because the pop ads turned shoppers away to other possible competitor websites.

Shield blocked adware that displayed competing products, acting as “clickbait,” or “deals” designed to lure shoppers away from Topshop’s website.

Impact

When Ads Were Removed, Conversions & Revenue Increased Immediately

Conversion uplift: Topshop found by blocking pop-up ads, it was able to improve the conversion rate for visitors with extensions.
Increased revenue: With better conversion rate optimization, the marketing leadership noted immediate return on investment and attributed new monthly revenue to Shield.
Seamless customer experience: Topshop was given full visibility of the interruptions that visitors were experiencing. A/B testing helped Topshop realize the difference in conversion rates between users exposed to extensions and those who weren’t.

Through Shield, Topshop removed fraudulent popup ads across its website and reduced the negative impact on its conversion rates. Topshop realized improved customer conversion rate and revenue within 30 days.

BrandLock worked with Topshop on a pay-for-performance model. This eCommerce marketing strategy allowed Topshop to remunerate BrandLock based Shield’s ability to improve the revenue lift value. Shield removed unwanted pop-up ads, delivered a seamless customer journey experience, delivering a 40x return on investment.

Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers

Company Overview

Business Challenge

Visitors to Topshop’s site were being lured away by fraudulent popup ads

BrandLock solution

Topshop Eliminated Browser-Based Ads with Brandlock, Immediately Increasing Conversions

Impact

When Ads Were Removed, Conversions & Revenue Increased Immediately