Revenue Driven by BrandLock
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![DripWorks Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/05/dripworks-logo-.png)
DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers
![Aurelia London Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/04/Aurelia_London_logo-removebg-preview.png)
Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.
![420 Science Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/03/420science.com-logo.png)
420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers
![The Woolery Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/02/thewoolery-cream-logo-newtagling-copy-removebg-preview.png)
The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers
![INYOpools Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/02/Inyo-Pools-Logo.png)
Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers
![Newton Baby Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/01/Newtonbaby-logo.png)
Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
![Nicks Boots Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/12/logo-nicksboots.png)
Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
![Gift Express Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/08/giftexpress-logo.png)
Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
![Tire Agent Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/download-removebg-preview.png)
Tire Agent drives 8.49% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.
![Viasox Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/ezgif.com-webp-to-png.png)
Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%
![Pickleball Central Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/70754c9a624b6e4d1b08295673005c67.w2100.h2100-removebg-preview.png)
8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
![johnnie-O Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/jo-logo-linear-sm-4-removebg-preview.png)
johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%
![Mylee Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/mylee-new-logo_7f59fa66-84c3-4485-a0d3-ce1b3cc6c1e9-removebg-preview.png)
Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers
![Stark Bro’s Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/0e6c7f4f-85b3-4421-8697-a364150afc48-removebg-preview.png)
Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%
![Inspire Uplift Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/download-removebg-preview-1.png)
Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%
![Legion Athletics Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/legion-logo.png)
Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers
![AmourPrints Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/Copy_of_Copy_of_Amourprints_14_340ca549-80d5-4139-9973-c79de3ce1c7c.png)
AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers
![CompAndSave Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/CompAndSave_New_Logo.png)
CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers
![LALO Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/meet-lalo-logo-9-removebg-preview.png)
Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%
![Frette Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/frette-logo.png)
Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%
![Golf bidder Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/golfbidder-logo-1.png)
Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%
![Murad Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/12/murad-e1670931473333.png)
Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers
![Golf Avenue Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/golf-avenue-logo-e1670933104166.png)
Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers
![CT Shirts Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/charles-tyrwhitt-logo-e1670930438363.png)
Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers
![Her Room Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/12/herroom-e1670930264211.jpg)
Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%
![Cosabella Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/12/621e3929f1231b47bf270356-1-1-e1670929936578.png)
Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers
![Prohealth Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/prohealth-logo.png)
ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
![Jolyn Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/jolyn-logo-1.png)
Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
![cbii-cbd Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/cbII-cbd-logo.png)
CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth
![Gazelle Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/gazelle-logo-2.png)
Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers
![SuperATV Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/superatv.com-logo.png)
SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
![GourmetGiftBaskets Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/gourmentgiftbasket-logo-e1670567596225.png)
Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers
![Apple Seeds Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/Appleseedsq-e1640878718344.png)
Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers
![Blair Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/blair.png)
Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.
![Tula Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/tula-logo.png)
Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers
![Drapers Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/image-removebg-preview-e1670566427442.png)
Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
![Haband Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/Haband.png)
Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers
![Delonghi Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/delonghi-logo.png)
Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers
![GFore Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/gfore-logo-1.png)
G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers
![Lulu and Georgia Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/lulu-and-georgia-logo-e1670564177147.png)
Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
![Peter Millar Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/03/1280px-Peter_Millar_Logo.svg-1.png)
Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%
![Fingerhut Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/01/fingerhut-logo-transparent.png)
Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers
![Cariuma Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/WhatsApp_Image_2021-12-16_at_7.19.53_PM-removebg-preview.png)
Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers
![Dermadoctor’s Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/WhatsApp_Image_2021-12-03_at_5.55.34_PM-removebg-preview-1-e1638537916919.png)
DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers
![Franklin Planner Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/11/franklin-planner-e1636362780947.png)
Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers
![Famous Smoke Shop Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/11/famous-smoke-shop-logo-A1AAEEA14D-seeklogo.com_.png)
Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers
![Fila Logo - BrandLock](https://brandlock.io/wp-content/uploads/2020/09/Fila_logo.svg.png)
Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers
![BUBS Naturals Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/10/BUBS_Naturals.png)
BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%
![Pharmaca Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/09/Pharmaca_Logo_HiRes.png)
Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers
![Feel Unique Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/07/PikPng.com_anastasia-beverly-hills-logo_4313264.png)
Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers
![Bare Necessities Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/07/bare-necessities-logo-vector-e1627382737318.png)
Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock
![Novica Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/06/Novica-final-e1622819365315.png)
Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers
![Cartier Logo - BrandLock](https://brandlock.io/wp-content/uploads/2020/06/Cartier-Transparent-e1591785560103.png)
Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%
![Jabra Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/06/1995815-e1622821792951.png)
Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%
![Footwear Etc. Logo - BrandLock](https://brandlock.io/wp-content/uploads/2020/06/Footwear-etc-Transparent.png)
Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock
![TopShop Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/07/topshop-1-logo-png-transparent-e1627383336545.png)
Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers
![](https://brandlock.io/wp-content/uploads/2021/07/topshop-1-logo-png-transparent-e1627383336545.png)
Company Overview
Topshop is a British multinational fashion retailer of women’s clothing, shoes, make-up, and accessories. Now a part of British online fast-fashion giant ASOS, it caters to a young, web-savvy, and fashionable audience by combining on-trend fashion and advanced distribution with low prices.
Business Challenge
Visitors to Topshop’s site were being lured away by fraudulent popup ads
Being an eCommerce fashion business, TopShop needed to ensure its website had no noticeable weaknesses or loopholes. This meant safeguarding their customers’ shopping journey to optimize retail sales.
As a part of the company’s eCommerce marketing strategy, the marketing team focused on improving its website’s performance by increasing relevant traffic and providing visitors a better experience but found it challenging to detect and block user extensions. These browser extensions injected pop-up ads on the site’s homepage, product listings, individual product pages, and other important web pages.
As a retailer, you often never get the chance to see your site through the eyes or browsers of your shoppers. Therefore, many at Topshop were unable to see and experience the ads themselves, this led to some obvious skepticism. Was this even a real thing? Adware on shoppers’ browsers? (Which is just the way the adware creators design to disrupt the customer journey experience.)
Marketing leadership at Topshop believed this experience negatively impacted online sales and was looking for a cost-effective, easy-to-implement solution.
BrandLock solution
Topshop Eliminated Browser-Based Ads with Brandlock, Immediately Increasing Conversions
Topshop’s marketing leadership selected Shield, BrandLock’s flagship customer journey hijacking prevention solution to protect their website from pop-up ads distracting their visitors away.
BrandLock deployed a single line of code within Topshop’s website. Then the Operations and R&D teams at BrandLock conducted A/B testing to assess the impact of removing the distracting ads.
Topshop discovered that almost 9% of the traffic on its website was affected by unwanted pop-up ads. The company now had insights on key metrics such as cart abandonment, revenue session per lift, conversion rate lift, and pageviews for each visitor to improve the customer journey optimization process.
Customer conversion rates on the website were lower when popup ads were present. Topshop visitors did not stay on their website long enough to make it to the checkout page and convert, they left the website because the pop ads turned shoppers away to other possible competitor websites.
Shield blocked adware that displayed competing products, acting as “clickbait,” or “deals” designed to lure shoppers away from Topshop’s website.
Impact
When Ads Were Removed, Conversions & Revenue Increased Immediately
- Conversion uplift: Topshop found by blocking pop-up ads, it was able to improve the conversion rate for visitors with extensions.
- Increased revenue: With better conversion rate optimization, the marketing leadership noted immediate return on investment and attributed new monthly revenue to Shield.
- Seamless customer experience: Topshop was given full visibility of the interruptions that visitors were experiencing. A/B testing helped Topshop realize the difference in conversion rates between users exposed to extensions and those who weren’t.
Through Shield, Topshop removed fraudulent popup ads across its website and reduced the negative impact on its conversion rates. Topshop realized improved customer conversion rate and revenue within 30 days.
BrandLock worked with Topshop on a pay-for-performance model. This eCommerce marketing strategy allowed Topshop to remunerate BrandLock based Shield’s ability to improve the revenue lift value. Shield removed unwanted pop-up ads, delivered a seamless customer journey experience, delivering a 40x return on investment.
Stop ad injections from diverting your shoppers to competitors
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