DERMAdoctor’s e-commerce conversions radiate positivity

Revenue Driven by BrandLock

See what our enterprise customers have to say

Beddy's drives 9.59% revenue by optimizing shopper journeys for Hijacked, Hesitant & Extension Shoppers.

8.94%

CVR Lift

Staples drives 1.4% revenue by optimizing shopper journeys for Hijacked & Extension Shoppers while saving 39% in Affiliate Fees.

2.11%

CVR Lift

Read the story

Reliable Parts drives 4.44% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

6.58%

CVR Lift

Read the story

2XU drives 3.72% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

3.03%

CVR Lift

Read the story

Ashridge Nurseries drives 4% revenue by optimizing shopper journeys for Hijacked & Wrong Coupon Shoppers.

3.03%

CVR Lift

Read the story

Farmgirl Flowers drives 2.79% revenue by optimizing shopper journeys for Hijacked Shoppers.

4.47%

CVR Lift

Read the story

The Free Spirits Company drives 5.95% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

4.47%

CVR Lift

Read the story

UK Soccer Shop drives 4.16% revenue by optimizing shopper journeys for Hijacked and Hesitant Shoppers.

4.47%

CVR Lift

Read the story

DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers

11.18%

CVR Lift

Read the story

Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.

5.00%

CVR Lift

Read the story

420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers

0.93%

CVR Lift

Read the story

The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers

2.29%

Revenue Driven

Read the story

Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers

10.06%

CVR Lift

Read the story

Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

3.68%

Revenue Driven

Read the story

Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

24.33%

Revenue Driven

Read the story

Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

21.47%

Revenue Driven

Read the story

Tire Agent drives 16.58% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.

8.49%

Revenue Driven

Read the story

Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%

3.21%

Revenue Driven

Read the story

8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

8.71%

Revenue Driven

Read the story

johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%

3.31%

Revenue Driven

Read the story

Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers

3.47%

Revenue Driven

Read the story

Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%

2.34%

Revenue Driven

Read the story

Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%

3.96%

Revenue Driven

Read the story

Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers

4.74%

Revenue Driven

Read the story

AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers

3.04%

Revenue Driven

Read the story

CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers

5.12%

Revenue Driven

Read the story

Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%

2.83%

Revenue Driven

Read the story

Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%

7.88%

Revenue Driven

Read the story

Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%

14.47%

Revenue Driven

Read the story

Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers

4.41%

Revenue Driven

Read the story

Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers

6.62%

Revenue Driven

Read the story

Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers

5.69%

Revenue Driven

Read the story

Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%

4.63%

Revenue Driven

Read the story

Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers

5.71%

Revenue Driven

Read the story

ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

16.62%

Revenue Driven

Read the story

Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

3.47%

Revenue Driven

Read the story

CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth

6.07%

Revenue Driven

Read the story

Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers

7.53%

Revenue Driven

Read the story

SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

13.30%

Revenue Driven

Read the story

Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers

5.21%

Revenue Driven

Read the story

Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers

10.56%

Revenue Driven

Read the story

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

3.65%

Revenue Driven

Read the story

Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers

5.49%

Revenue Driven

Read the story

Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

6.25%

Revenue Driven

Read the story

Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers

11.23%

Revenue Driven

Read the story

Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers

11.49%

Revenue Driven

Read the story

G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers

5.08%

Revenue Driven

Read the story

Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

5.40%

Revenue Driven

Read the story

Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%

3.08%

Revenue Driven

Read the story

Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers

10.36%

Revenue Driven

Read the story

Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers

4.81%

Revenue Driven

Read the story

DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers

12.37%

Revenue Driven

Read the story

Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers

22.18%

Revenue Driven

Read the story

Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers

8.66%

Revenue Driven

Read the story

Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers

8.67%

Revenue Driven

Read the story

BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%

7.49%

Revenue Driven

Read the story

Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers

Revenue Driven

Read the story

Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers

2.73%

Revenue Driven

Read the story

Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock

7.12%

Revenue Driven

Read the story

Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers

8.15%

Revenue Driven

Read the story

Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%

9.81%

Revenue Driven

Read the story

Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%

2.86%

Revenue Driven

Read the story

Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock

7.3%

Revenue Driven

Read the story

Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers

6.2%

Revenue Driven

Read the story

BrandLock solution

Brandlock Eliminated Ad-injections to Restore The Ecommerce Customer Journey Experience

BrandLock’s initial website analysis revealed that over 5.5% of desktop users and 2% of mobile users were exposed to ad injections when they visited DERMAdoctor’s online store.
DERMAdoctor immediately took action by deploying Shield, Brandlock’s customer journey hijacking prevention solution.
BrandLock conducted an A/B test to familiarize the company with different ad injections displayed during visitor sessions.
The team was surprised to find out that over 80 percent of the client-side browsers had installed popular, but unauthorized coupon extensions.
The website’s conversion rate climbed significantly after Shield blocked these browser extensions and other ad injections.
Removing ads injections that served competitive product ads helped the company recover orders and get additional revenue that would have been lost.

1:1 promotions help DERMAdoctor rescue 70+ orders with an AOV of $76 in 6 months.

After successfully delivering more eCommerce conversions using Shield, it was an easy decision for DERMAdoctor to apply Engage – real-time messaging – to drive more sales.
A deep dive by the BrandLock team revealed a certain shopper behavior where prospective buyers abandoned checkout pages at an alarming rate after applying invalid promo codes.
Deal-savvy customers know that a quick Google search for promo codes can lead them to third-party affiliate websites. These codes are often invalid, expired, or simply bogus. Applying such promo codes often leads to shopper frustration and eventually abandoned carts.
Engage delivered personalized promotions to frustrated shoppers based on their on-site behavior, leading to reduced cart abandonment and drop-offs.
Personalized promotions led to incremental conversions and an additional $5,000 in sales in just six months.
The solution also reported the high-converting real-time messaging preferred by different shopper types for DERMAdoctor to manage their promotional spend.

Impact

DERMAdoctor Achieves Maximum Result With Minimum Effort

Since implementing Shield & Engage, DERMAdoctor has consistently seen conversion rate uplift; increase in revenue by protecting and personalizing the customer journey.

250+ more orders
9.41% average revenue per visit lift
8.42% average conversion rate lift

Shield’s machine learning capabilities enable BrandLock to identify new ad injections for DERMAdoctor and continue to optimize eCommerce conversions at a higher rate.

DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Coupon Contingent & Hijacked Shoppers

Company Overview

Business Challenge

DERMAdoctor Was Struggling With Revenue Leakage Due To Ad Injections And Invalid Promo Codes

BrandLock solution

Brandlock Eliminated Ad-injections to Restore The Ecommerce Customer Journey Experience

1:1 promotions help DERMAdoctor rescue 70+ orders with an AOV of $76 in 6 months.

Impact

DERMAdoctor Achieves Maximum Result With Minimum Effort