Revenue Driven by BrandLock
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Inspire Uplift targets Hijacked & Hesitant Shoppers & increases conversion rate by 6.25%

AmourPrints got 3.04% revenue driven by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

Frette focuses on Hijacked shoppers & increases revenue growth by 7.88%

Golfbidder targets Hijacked Shoppers to increase conversion rate by 6%

Murad enjoys 4% revenue growth by focusing on Hijacked Shoppers.

BrandLock delivers 6% of revenue by locking onto Hijacked Shoppers.

Charles Tyrwhitt Shirts Boosts Conversion Rates By Optimizing Shopping Experience For Hijacked Shoppers

Her Room enjoys 5% conversion growth by locking onto Hijacked Shoppers.

Cosabella drives 5% revenue growth by optimizing Hesitant, Wish List, & Hijacked Shoppers.

ProHealth got 16% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

Jolyn got 3% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

CBII focuses on Hesitant and Hijacked shoppers & drives 6% online revenue.

7% revenue driven through BrandLock by targeting Hesitant, Hijacked & Wrong Coupon Shoppers.

BrandLock drives 13% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

5% revenue growth by targetting Hijacked & Wrong Coupon Shoppers.

10% revenue driven by optimizing Hijacked, Extension & Wrong Coupon Shoppers.

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula got 5% online revenue by locking onto Hesitant, Wish List, Hijacked & Wrong Coupon Shoppers.

Draper's & Damon's got 6% revenue by optimizing Extension, Hijacked & Wrong Coupon Shoppers.

Brandlock drives 11% revenue for Haband by focusing on Hijacked Shoppers & Wrong Coupon Shoppers.

Delonghi drives 11% revenue by tapping into Hesitant, Wrong Coupon & Hijacked Shoppers.

G/Fore got 5% revenue by locking onto Wrong Coupon & Hijacked Shoppers.

BrandLock drives 5% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

"BrandLock keeps our brands safe and clean. They are a trusted partner and help us optimize Hijacked Shoppers."

"BrandLock has helped us recover millions in revenue through double-digit conversion growth."

"Brandlock ensures that we are maintaining our price integrity and acts as an active tool in reputation management. "

"BrandLock delivers on its promise and protects our brand integrity. We have seen a 15% increase in CR across multiple months."

"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."

"BrandLock works like a charm. Consistent gains every month."

"BrandLock is a Magic Conversion Booster. Turn it on. Get +10%."

"BrandLock delivers gains of +7%. It's a game-changer."

Pharmaca got 4% revenue growth by locking onto Hijacked Shoppers.

Feel Unique drives 2% online revenue by locking onto Hijacked and Wrong Coupon Shoppers.

Bare Necessities focuses on Hijacked shoppers & increases revenue growth by 7%

"Removing shopper distractions and frustrations has had an immediate and profound influence on revenue growth."

Cartier targets Hijacked Shoppers & drives revenue by 9%

"Brandlock has been extremely beneficial to us. Our overall conversion rates have increased by double digits."

Footwear etc. optimizes Hijacked Shoppers & drives 7.3% revenue through BrandLock

Topshop unlocks a 5% increase in conversion rate by targeting Hijacked Shoppers

Company Overview
DERMAdoctor is an award-winning skincare company from Riverside, MO. The company retails its skincare, health, and beauty products through 700+ global retailer doors. Besides its online store, DERMAdoctor products are also available on high-end eCommerce websites.
Business Challenge
DERMAdoctor Was Struggling With Revenue Leakage Due To Ad Injections And Invalid Promo Codes
DERMAdoctor is fully committed to building a seamless customer journey for its customers. When the team realized that a significant percentage of its online customers are being disrupted by unauthorized ad injections, prompt action was necessary.
Traffic hijackers profit from bundling unauthorized product ads, pop-ups, banners ads, and malicious adult content into browser extensions, apps, and many other free software programs installed by consumers online.
As ad injections run on the consumer’s device, operating system, and browser, diverting site visitors to competitor websites without being detected by online retailers is straightforward and effortless.
These invasive ad injections undermined the brand experience DERMAdoctor wanted to deliver to its visitors, harming their eCommerce conversion funnel and further damaging the skincare brand’s reputation online.
BrandLock solution
Brandlock Eliminated Ad-injections to Restore The Ecommerce Customer Journey Experience
- BrandLock’s initial website analysis revealed that over 5.5% of desktop users and 2% of mobile users were exposed to ad injections when they visited DERMAdoctor’s online store.
- DERMAdoctor immediately took action by deploying Shield, Brandlock’s customer journey hijacking prevention solution.
- BrandLock conducted an A/B test to familiarize the company with different ad injections displayed during visitor sessions.
- The team was surprised to find out that over 80 percent of the client-side browsers had installed popular, but unauthorized coupon extensions.
- The website’s conversion rate climbed significantly after Shield blocked these browser extensions and other ad injections.
- Removing ads injections that served competitive product ads helped the company recover orders and get additional revenue that would have been lost.
1:1 promotions help DERMAdoctor rescue 70+ orders with an AOV of $76 in 6 months.
- After successfully delivering more eCommerce conversions using Shield, it was an easy decision for DERMAdoctor to apply Engage – real-time messaging – to drive more sales.
- A deep dive by the BrandLock team revealed a certain shopper behavior where prospective buyers abandoned checkout pages at an alarming rate after applying invalid promo codes.
- Deal-savvy customers know that a quick Google search for promo codes can lead them to third-party affiliate websites. These codes are often invalid, expired, or simply bogus. Applying such promo codes often leads to shopper frustration and eventually abandoned carts.
- Engage delivered personalized promotions to frustrated shoppers based on their on-site behavior, leading to reduced cart abandonment and drop-offs.
- Personalized promotions led to incremental conversions and an additional $5,000 in sales in just six months.
- The solution also reported the high-converting real-time messaging preferred by different shopper types for DERMAdoctor to manage their promotional spend.



Impact
DERMAdoctor Achieves Maximum Result With Minimum Effort
Since implementing Shield & Engage, DERMAdoctor has consistently seen conversion rate uplift; increase in revenue by protecting and personalizing the customer journey.
- 250+ more orders
- 9.41% average revenue per visit lift
- 8.42% average conversion rate lift
Shield’s machine learning capabilities enable BrandLock to identify new ad injections for DERMAdoctor and continue to optimize eCommerce conversions at a higher rate.
Stop ad injections from diverting your shoppers to competitors
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