Revenue Driven by BrandLock
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Tire Agent drives 4.73% conversion growth by locking onto Hijacked Shoppers.

Viasox targets Hijacked & Wrong Coupon Shoppers & increases conversion rate by 2.23%

8.71% revenue driven by optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers.

johnnie-O targets Hijacked & Wrong Coupon Shoppers, increases conversion rate by 3.90%

Mylee drives 3.45% conversion growth by locking onto Hijacked & Hesitant Shoppers.

Stark Bro's drives 4.26% conversion growth by locking onto Hijacked Shoppers.

Inspire Uplift targets Hijacked & Hesitant Shoppers & increases conversion rate by 6.25%

Legion Athletics drives 2.53% conversion growth by locking onto Hijacked Shoppers.

AmourPrints got 3.04% revenue driven by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

CompAndSave got 5.12% online revenue by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

Lalo increases conversion rate by optimizing shopper journey for Hijacked Shoppers.

Frette focuses on Hijacked shoppers & increases revenue growth by 7.88%

Golfbidder targets Hijacked Shoppers to increase conversion rate by 6%

Murad enjoys 4% revenue growth by focusing on Hijacked Shoppers.

BrandLock delivers 6% of revenue by locking onto Hijacked Shoppers.

Charles Tyrwhitt Shirts Boosts Conversion Rates By Optimizing Shopping Experience For Hijacked Shoppers

Her Room enjoys 5% conversion growth by locking onto Hijacked Shoppers.

Cosabella drives 5% revenue growth by optimizing Hesitant, Wish List, & Hijacked Shoppers.

ProHealth got 16% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

Jolyn got 3% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

CBII focuses on Hesitant and Hijacked shoppers & drives 6% online revenue.

7% revenue driven through BrandLock by targeting Hesitant, Hijacked & Wrong Coupon Shoppers.

BrandLock drives 13% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

5% revenue growth by targetting Hijacked & Wrong Coupon Shoppers.

10% revenue driven by optimizing Hijacked, Extension & Wrong Coupon Shoppers.

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula got 5% online revenue by locking onto Hesitant, Wish List, Hijacked & Wrong Coupon Shoppers.

Draper's & Damon's got 6% revenue by optimizing Extension, Hijacked & Wrong Coupon Shoppers.

Brandlock drives 11% revenue for Haband by focusing on Hijacked Shoppers & Wrong Coupon Shoppers.

Delonghi drives 11% revenue by tapping into Hesitant, Wrong Coupon & Hijacked Shoppers.

G/Fore got 5% revenue by locking onto Wrong Coupon & Hijacked Shoppers.

BrandLock drives 5% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

"BrandLock keeps our brands safe and clean. They are a trusted partner and help us optimize Hijacked Shoppers."

"BrandLock has helped us recover millions in revenue through double-digit conversion growth."

"Brandlock ensures that we are maintaining our price integrity and acts as an active tool in reputation management. "

"BrandLock delivers on its promise and protects our brand integrity. We have seen a 15% increase in CR across multiple months."

"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."

"BrandLock works like a charm. Consistent gains every month."

"BrandLock is a Magic Conversion Booster. Turn it on. Get +10%."

"BrandLock delivers gains of +7%. It's a game-changer."

Pharmaca got 4% revenue growth by locking onto Hijacked Shoppers.

Feel Unique drives 2% online revenue by locking onto Hijacked and Wrong Coupon Shoppers.

Bare Necessities focuses on Hijacked shoppers & increases revenue growth by 7%

"Removing shopper distractions and frustrations has had an immediate and profound influence on revenue growth."

Cartier targets Hijacked Shoppers & drives revenue by 9%

"Brandlock has been extremely beneficial to us. Our overall conversion rates have increased by double digits."

Footwear etc. optimizes Hijacked Shoppers & drives 7.3% revenue through BrandLock

Topshop unlocks a 5% increase in conversion rate by targeting Hijacked Shoppers

Company Overview
FILA is a sportswear manufacturer that designs shoes and apparel founded in Italy and is owned and operated in South Korea since 2007. FILA sells the lineup through its website and brick-and-mortar stores. FILA U.S.A. also offers a range of sports accessories and sports-inspired streetwear.
Business Challenge
Unauthorized Ad Injections Divert FILA’s Customers to Competition
FILA’s proactive approach led them to learn about the unauthorized ads, banners, and pop-ups that were injected into its website. Ad injections are a client-side problem that affects users’ browsers and devices and therefore go unnoticed by most online businesses.
The unwanted ads not only diverted FILA’s customers away but also put the brand’s reputation at risk. This had an unfavorable impact on the website’s conversion rates and revenue.
Besides ad injections, FILA also experienced revenue leakage in its conversion funnel.
Despite considerable traffic, a notable amount of shoppers would drop-off between checkout and the final transaction. BrandLock started an extensive analysis of the website and found discrepancies in the promo codes applied by customers.
Shoppers were frustrated with invalid promo codes they would get from unauthorized coupon extensions, leading to abandoned carts.
BrandLock solution
Fila Optimized The Customer Journey and Boosted Revenue By Deploying BrandLock Solutions
- Initial analysis of FILA’s online store revealed that over 4% of the customer browsers were infected by ad injections. Their customers were exposed to various invasive ads such as price comparison ads, video ads, banner ads, and in-text ads.
- BrandLock integrated Shield – a customer journey hijacking prevention solution to identify and block unauthorized ads injected into the customer browser extensions and devices.
- The AI-based solution could not only remove unwanted ads and extensions but other malicious scripts that could harm the company’s brand reputation.
- FILA conducted A/B testing of Shield across its website with the key goals of measuring effectiveness and quantifying the loss in conversions (if the website was not protected by Shield).
Using personalized promotions to minimize shopper frustration
- To delight frustrated customers, BrandLock deployed Engage – a personalized one-to-one promotions solution. Engage helped FILA identify shopper behavior in real-time and motivated customers with the best promotion.
- Based on shopper frustration FILA could offer the right promotion at the right place at the right time. By being proactive to customers’ intent FILA could save potential revenue loss by detecting uncertain buyers and converting them into shoppers.
- Further analysis revealed that unauthorized coupon extensions exploited FILA’s affiliate codes, resulting in a significant increase in affiliate payout. By deploying Engage, FILA also eliminated unfair affiliate payouts.



Impact
FILA Experiences High-quality Conversion Rates and Revenue
FILA’s online store is now comprehensively protected from unauthorized ads and browser extensions. FILA optimizes its on-site promotion activities by identifying customer behavior in real-time, leading to better results.
- 9% increase in revenue per visit
- 10.6% increase in conversion rate
- 4.5K+ orders recovered
BrandLock continues to partner with FILA to identify different shopper behaviors and create 1:1 promotions to further increase conversion rates, thereby boosting revenue and profit.
Stop ad injections from diverting your shoppers to competitors
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