Revenue Driven by BrandLock
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DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers
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Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.
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420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers
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The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers
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Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers
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Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
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Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
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Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
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Tire Agent drives 8.49% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.
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Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%
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8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
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johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%
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Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers
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Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%
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Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%
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Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers
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AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers
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CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers
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Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%
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Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%
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Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%
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Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers
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Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers
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Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers
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Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%
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Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers
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ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
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Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
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CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth
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Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers
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SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
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Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers
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Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers
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Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.
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Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers
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Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
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Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers
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Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers
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G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers
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Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
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Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%
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Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers
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Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers
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DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers
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Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers
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Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers
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Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers
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BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%
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Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers
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Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers
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Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock
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Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers
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Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%
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Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%
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Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock
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Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers
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Company Overview
Jabra is a Danish brand specializing in audio equipment and telecommunication systems. It is a subsidiary of GN Group and markets its audio-video products and accessories through telemarketing and online sales.
Business Challenge
Browser Injected Ads Divert Jabra Shoppers to Competitor Sites
When BrandLock connected with Brian Anderson, Sr. Director of End Customer Marketing at Jabra, they were aware of ad injections targeting online shoppers.
But the team was not aware of how widespread the problem of customer journey hijacking was on their website.
Traffic hijackers bundle ad injections into browser extensions and other free software downloaded by online shoppers on their desktop or mobile devices.
These unwanted ads were smartly designed to blend with the website’s user experience. The contextual nature and seamless design of the ads would misguide customers, luring them away from the website.
Unauthorized ad injections would divert Jabra’s online customers to competitor websites, reducing the conversion rate and leaking their revenue.
Jabra wanted to invest in a partner that could protect the online customer experience and drive incremental sales at scale.
BrandLock solution
- BrandLock conducted A/B testing to determine the scale of the problem and its impact on the website’s KPIs.
- During testing, the eCommerce team at Jabra discovered that +4% of all visits to the online store were exposed to ad injections.
- BrandLock deployed Shield, a customer journey hijacking prevention solution, to identify and block all injected competitor ads.
- Shield blocked all unauthorized ads from the website to ensure shoppers stay on the website to complete their purchases.
- Shield’s ability to integrate with third-party analytics providers, including Google Analytics and Adobe Analytics allowed the team to validate the results.
- The online store experienced a significant increase in conversion rates in the first month. Overall, the conversion rate increased by 12.4% because of Shield.
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Impact
BrandLock Optimizes eCommerce Visits to Convert More Shoppers
BrandLock’s conversion rate optimization methodology is transparent and evidence-based.
In the first month, Jabra noticed a +7.9% increase in the overall revenue per visit. In the next few months, they experienced a conversion lift of +12.4%.
The results are continuously monitored to ensure the effectiveness of Shield in improving the conversion rate and plugging in the revenue leaks.
Impact:
- +12.4% overall conversion rate lift
- +8.1% overall revenue per visit lift
- 200% increase in page views per visit
The teams also discovered that the shoppers are more engaged, with an increase in page views per visit.
Stop ad injections from diverting your shoppers to competitors
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