BrandLock Blogs

Discover stories on boosting ecommerce performance

The Dark Side of Coupon Extensions
Affiliate Marketing 5min Read

The Dark Side of Coupon Extensions

Consumers today want deals, and coupon extensions are a hassle-free way to get them. Our estimate suggests over 10 percent of online shoppers use coupon…
Editor's Desk
Are Invalid Coupons Silently Crushing your Online Store?
Uncategorized 5min Read

Are Invalid Coupons Silently Crushing your Online Store?

The Hidden Cost of Invalid Coupons (And Why You Pay for Them Twice) Coupons and discount codes are powerhouse tools for e-commerce. They drive sales,…
Editor's Desk
5 Proven July 4th eCommerce Tactics That Drove 3X Revenue Growth (And How You Can Too)
eCommerce 5min Read

5 Proven July 4th eCommerce Tactics That Drove 3X Revenue Growth (And How You Can Too)

The holiday season is a golden opportunity for eCommerce brands to harness surging consumer spending. In 2024, U.S. retail eCommerce sales reached $1.19 trillion, with…
Editor's Desk
Are Malware and Unauthorized Ads Stealing Your Sales? It’s Time to Fight Back
Uncategorized 5min Read

Are Malware and Unauthorized Ads Stealing Your Sales? It’s Time to Fight Back

You've invested heavily in building a killer online brand. Beautiful site design. Smart marketing campaigns. A seamless user experience. But what if all that hard…
Editor's Desk
How Unauthorized Browser Ads & Malware Are Hijacking Your Shoppers in 2025
eCommerce 5min Read

How Unauthorized Browser Ads & Malware Are Hijacking Your Shoppers in 2025

In January 2025, e-commerce brands witnessed a surge in malware attacks, with shopper-side ad injections, unauthorized redirects, & malicious scripts hijacking online shopping experiences.  For…
Editor's Desk
Ad Injections: A Primer for Ecommerce Merchants
eCommerce 5min Read

Ad Injections: A Primer for Ecommerce Merchants

Many eCommerce companies do not realize that a significant portion of shoppers that visit their website experience distractions from unsolicited ads and pop-up coupons. These…
Editor's Desk
10 Psychological Pricing Strategies for Ecommerce Business
eCommerce 5min Read

10 Psychological Pricing Strategies for Ecommerce Business

In our earlier article, we spoke about the psychology of discounts and various tactics online businesses can apply to influence customer behavior. This article continues…
Editor's Desk
Customer Psychology in Ecommerce: Discounts
eCommerce 5min Read

Customer Psychology in Ecommerce: Discounts

Understanding customer psychology is one of the key aspects for the success of any business. Tapping into the customer behavior helps eCommerce merchants to convert…
Editor's Desk
How To Curb Your Dependence On Affiliate Coupon Marketing
Affiliate Marketing 5min Read

How To Curb Your Dependence On Affiliate Coupon Marketing

Generally, coupons and cashback sites play an important role in a brand’s affiliate marketing program. eCommerce brands use them to drive sales and revenue from…
Editor's Desk
Black Friday 2021: Managing Holiday Online Shopper Frustrations
eCommerce 5min Read

Black Friday 2021: Managing Holiday Online Shopper Frustrations

Many holiday shoppers are searching for the right gift at the right price and are willing to try new online stores for better Black Friday…
Editor's Desk
Protecting Your Ecommerce Margins This Black Friday
eCommerce 5min Read

Protecting Your Ecommerce Margins This Black Friday

Black Friday is expected to be the busiest shopping day of the 2021 holiday shopping season. Unfortunately, in this day and age of hyper-competition, Black…
Editor's Desk
Three Key and Effective Ways to Reduce Shopping Cart Abandonment
Cart Abandonment 10min Read

Three Key and Effective Ways to Reduce Shopping Cart Abandonment

7 out of 10 customers visiting your store today are probably going to abandon their shopping cart. Shopping cart abandonment takes place during the checkout…
Editor's Desk
What Shoppers Want From Their Online Customer Journey With A Brand
eCommerce 5min Read

What Shoppers Want From Their Online Customer Journey With A Brand

Many consumers feel brands with online stores aren’t able to deliver a great shopping experience. According to a study by Salesforce, nearly 64% of global…
Editor's Desk
Can eCommerce Adware Impact Your Fashion Store Sales?
eCommerce 5min Read

Can eCommerce Adware Impact Your Fashion Store Sales?

Based on a survey across 455 style and fashion stores in July 2019, Littedata found that the average conversion rates were a mere 1.3% in…
Editor's Desk
Reasons Why Your eCommerce Conversion Rate Is (Super) Low
eCommerce 5min Read

Reasons Why Your eCommerce Conversion Rate Is (Super) Low

You’re running various ads to drive traffic to your store. The daily footfall of your online store is also considerable. But when it comes to…
Editor's Desk
Six Ways To Enhance Your Online Customer Journey
eCommerce 5min Read

Six Ways To Enhance Your Online Customer Journey

It’s getting easier for brands to take their products online and reach out to a global market. While some of these brands become the most…
Editor's Desk
Protecting eCommerce From Data Breaches, Hacks & Unwanted Ads
eCommerce 5min Read

Protecting eCommerce From Data Breaches, Hacks & Unwanted Ads

This post was written by John Larsen. He is the Content Writer and Community Lead at Storetasker, the #1 place to outsource Shopify design, development,…
Editor's Desk
Types Of Ad Fraud Stealing Your Online Store Customers
eCommerce 5min Read

Types Of Ad Fraud Stealing Your Online Store Customers

A study published by Marketing Dive states that businesses lose up to $1.27 billion every year to ad fraud. With technology making it easier for…
Editor's Desk
Four Proven Growth Tactics To Increase eCommerce Revenue
eCommerce 5min Read

Four Proven Growth Tactics To Increase eCommerce Revenue

The fast-paced growth of the eCommerce industry is making it challenging for online retailers to grow their business. No matter what niche they are in,…
Editor's Desk
5 Product Page Optimization Tips To Grow Your Sales In 30 Days
eCommerce 5min Read

5 Product Page Optimization Tips To Grow Your Sales In 30 Days

If you’re driving a decent amount of traffic to your online store, but not converting as many visits into sales, you’re not alone. According to…
Editor's Desk
BrandLock 2019’s Most Innovative Ecommerce Conversion Optimization Platform
News 5min Read

BrandLock 2019’s Most Innovative Ecommerce Conversion Optimization Platform

We started with a simple goal to help online retailers recover their lost sales using a simple logic - Remove shopper distractions. Increase conversions. We…
Editor's Desk
5 Proven Ways To Reduce Shopify Cart Abandonment That No One Told You About
Cart Abandonment 5min Read

5 Proven Ways To Reduce Shopify Cart Abandonment That No One Told You About

The average Shopify cart abandonment rate has reached a whopping 69.57%. That’s more than half the sales your online store could bag! With the increasing…
Editor's Desk
Are You Tracking These Critical eCommerce Metrics?
eCommerce 5min Read

Are You Tracking These Critical eCommerce Metrics?

As an eCommerce business, you want to be able to make data-driven decisions. Be it introducing a new product range or setting up a fresh…
Editor's Desk
Increase Sales For Your Shopify Plus Store With This Hack
eCommerce 5min Read

Increase Sales For Your Shopify Plus Store With This Hack

There are more than 5,97,541 Shopify customers in the United States alone. Now imagine the number of stores a brand needs to compete with around…
Editor's Desk
Can Consumer Browser Adware Impact Your eCommerce Sales?
eCommerce 5min Read

Can Consumer Browser Adware Impact Your eCommerce Sales?

An eCommerce business typically experiences a cart abandonment rate of 56% to a whopping 81%. Now everyone is talking about how to optimize the on-site…
Editor's Desk
3 Overlooked Reasons Behind A High Cart Abandonment Rate
Cart Abandonment 5min Read

3 Overlooked Reasons Behind A High Cart Abandonment Rate

eMarketer states that eCommerce is now a trillion-dollar industry. It’s growing at a double-digit percentage year-on-year. There are millions of online stores out there today.…
Editor's Desk
Are You Paying Double for Ecommerce Affiliate Marketing?
eCommerce 5min Read

Are You Paying Double for Ecommerce Affiliate Marketing?

Research establishes that affiliate marketing programs drive 16% of all online orders. But what if we say that these affiliates could be charging you for…
Editor's Desk
Are Browser Injected Ads Taking Away Your Customers?
eCommerce 5min Read

Are Browser Injected Ads Taking Away Your Customers?

Over the past few years, internet users are increasingly complaining about misleading and malicious ads popping across websites. Be it the biggest online brand or…
Editor's Desk
Your eCommerce Enterprise Stack Is Missing The Mark: 5 Technologies To Increase Conversions
eCommerce 5min Read

Your eCommerce Enterprise Stack Is Missing The Mark: 5 Technologies To Increase Conversions

The internet user’s attention span is said to be the same as a goldfish. Considering the number of brands launching their online stores, how is…
Editor's Desk
Brand Safety And How It Impacts Your Online Retail Sales
eCommerce 5min Read

Brand Safety And How It Impacts Your Online Retail Sales

Technology has undeniably made it much easier for brands to take their products to a global market and continually communicate with their audiences. With up…
Editor's Desk
Increasing Your Retail Sales With Frictionless Shopping
Cart Abandonment eCommerce 5min Read

Increasing Your Retail Sales With Frictionless Shopping

When a shopper decides to make a purchase online, they expect the brand they choose to offer a frictionless shopping experience. By that, we don’t…
Editor's Desk
Smart Tactics To Reduce Your Cart Abandonment Rate By 20%
Cart Abandonment 5min Read

Smart Tactics To Reduce Your Cart Abandonment Rate By 20%

Today, one of the biggest obstacles for eCommerce retailers to overcome is cart abandonment. It has become so common that in some industries it has…
Editor's Desk
5 Types Of Online Shoppers And Why Sites Fail To Convert Them
eCommerce 5min Read

5 Types Of Online Shoppers And Why Sites Fail To Convert Them

When cart abandonment rates are hitting as high as 80%, online retailers are continually looking for ways to optimize their stores and maximize conversions. Be…
Editor's Desk
Battling The Unseen Cause Of Cart Abandonment: Consumer Distractions (Year In Review 2018)
Cart Abandonment eCommerce 5min Read

Battling The Unseen Cause Of Cart Abandonment: Consumer Distractions (Year In Review 2018)

When Barilliance reported that over three-fourths of online shoppers choose to leave a site without completing a purchase and that the average cart abandonment rates…
Editor's Desk
Remove Distractions. Increase Conversions. Meet BrandLock!
About Us 5min Read

Remove Distractions. Increase Conversions. Meet BrandLock!

A typical online business experiences up to 80% of cart abandonment rate on an average. The reasons are many, but what most of them get…
Editor's Desk