Identify. Engage. Convert—all in real time.
Turn anonymous traffic into known, targeted shoppers. Identify, target in real time, improve conversion.
BrandLock intervenes earlier, with more intelligence, and the right offer for each shopper.
BrandLock identifies when a shopper is about to drop off and delivers a personalized nudge in real time — before they leave, not after. No generic pop-ups, no guesswork — just the precise offer needed to convert.
Click a shopper type to see the trigger, nudge, and outcome.
BrandLock uses real-time behavioral signals to identify high-intent shoppers and deliver personalized offers in the moment — before they drop off.
BrandLock reads why each shopper is at risk and sends a personalized nudge before they leave, not after.
BrandLock detects item removal the moment it starts and offers a smart incentive to keep the full cart. It only applies if the basket stays together, driving real incremental revenue, not discounting what was already sold.
BrandLock supports different conversion strategies, based on your audience and brand model.
Check client-side causes before UX ones. Browser extensions injecting competitor offers, invalid codes failing at checkout, and price-comparison popups all suppress conversion while leaving your code, your speed scores and your funnel reports unchanged. These affect roughly 5% of sessions and are invisible to standard analytics.
Preemptive, behaviour-triggered offers. Exit intent fires after the decision to leave is made, and shows the same offer to everyone — including shoppers who'd have paid full price. Behavioural targeting reads signals mid-session (dwell time, cart edits, price-checking) and intervenes only where an offer changes the outcome.
They discount shoppers who would have paid full price, and they train the rest of your audience to wait for a code. They also introduce a promo field to shoppers who weren't looking for one — and an empty or failed promo field is itself a leading cause of abandonment.
Identify intent first, then offer. A committed buyer gets nothing — margin saved. A price-sensitive shopper might get free delivery at zero discount cost. A high-intent browser with no cart gets a bundle-only offer. BrandLock drives an average 6.8% incremental revenue this way, with a +12% conversion lift among high-intent shoppers.
Detect the removal as it happens and make keeping the basket worth more than trimming it. A conditional incentive — a discount that only applies if the full cart checks out — converts a want-versus-need decision into an incremental sale rather than a discount on an order you'd already won. BrandLock sees +18% basket value.
Delivery offers (free or expedited shipping, no margin discount), bundle offers (a discount conditional on the full basket), and loyalty offers (bonus points instead of cash off). Several BrandLock clients never serve a percentage discount at all — the offer type is matched to your brand model.