RC Willey combats injected ads to improve conversion rate

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DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers

11.18%

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Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.

5.00%

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420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers

0.93%

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The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers

2.29%

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Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers

10.06%

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Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

3.68%

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Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

24.33%

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Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

21.47%

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Tire Agent drives 8.49% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.

8.49%

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Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%

3.21%

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8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

8.71%

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johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%

3.31%

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Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers

3.47%

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Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%

2.34%

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Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%

3.96%

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Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers

4.74%

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AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers

3.04%

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CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers

5.12%

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Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%

2.83%

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Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%

7.88%

Revenue Driven

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Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%

14.47%

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Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers

4.41%

Revenue Driven

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Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers

6.62%

Revenue Driven

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Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers

5.69%

Revenue Driven

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Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%

4.63%

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Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers

5.71%

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ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

16.62%

Revenue Driven

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Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

3.47%

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CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth

6.07%

Revenue Driven

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Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers

7.53%

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SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

13.30%

Revenue Driven

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Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers

5.21%

Revenue Driven

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Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers

10.56%

Revenue Driven

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Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

3.65%

Revenue Driven

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Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers

5.49%

Revenue Driven

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Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

6.25%

Revenue Driven

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Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers

11.23%

Revenue Driven

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Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers

11.49%

Revenue Driven

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G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers

5.08%

Revenue Driven

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Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

5.40%

Revenue Driven

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Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%

3.08%

Revenue Driven

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Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers

10.36%

Revenue Driven

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Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers

4.81%

Revenue Driven

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DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers

12.37%

Revenue Driven

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Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers

22.18%

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Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers

8.66%

Revenue Driven

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Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers

8.67%

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BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%

7.49%

Revenue Driven

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Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers

Revenue Driven

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Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers

2.73%

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Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock

7.12%

Revenue Driven

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Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers

8.15%

Revenue Driven

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Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%

9.81%

Revenue Driven

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Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%

2.86%

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Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock

7.3%

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Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers

6.2%

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BrandLock solution

BrandLock & RC Willey A/B test to measure the impact of browser injected ads

RC Willey agreed to work with BrandLock on a pay-per-performance model to measure the impact of browser-injected ads. With a team of R&D experts, BrandLock set up 12 months of continuous A/B testing on the brand’s online store, under the following plan:

Single variant testing framework – BrandLock ‘on’ vs ‘off’
Randomized grouping – Visitors are assigned at random to two groups (control and protected)
Analytics integration – Results reporting within Google Analytics or Adobe (previously Omniture)
Revenue per session – Metric to measure the impact of removing browser injected ads across all devices (combines AOV and CR)

The test began by adding just one line of code to RC Willey’s tag management solution.

The Goal

With a goal to achieve a 99% confidence level on the data set, the A/B test set revenue per session as a success metric. The metric left no blind spots in determining the actual increase in revenue (or lift) by incorporating both AOV (average order value) and CR (conversion rate).

The Result

The A/B test on RC Willey began with a simple 50-50 traffic split. The visitors were randomly categorized into two groups – control (exposed to browser injected ads) and protected (browser injected ads disabled by BrandLock Shield).

From the second month, BrandLock Shield began protecting 90% of RC Willey’s traffic, leaving only 10% to the ‘control group’ where the ads were allowed to run their course.

Impact

RC Willey removes browser injected ads to improve on-site conversions and increase revenue

The results of the A/B test seamlessly began to flow into the analytics platform of RC Willey – Google Analytics. This made it easier for the brand to also monitor the impact of removing browser-injected ads with BrandLock Shield.

In the first month, RC Willey noticed a +18% increase in the overall site conversion rate for the protected group. By the next month, the conversion rate lifted to a whopping +31.43% for these protected shoppers.

After 12 months of continuous A/B testing, RC Willey successfully decreased its exit rate, increased on-site conversions, and its revenue per session. They also found that shoppers in the protected group were more engaged with what the store had to offer.

With BrandLock Shield, RC Willey achieved:

9% increase in revenue per session
10% increase in conversion rate
25% decrease in exit rate

RC Willey Combats Browser-injected Ads to Improve Conversion Rate

RC Willey onboards BrandLock solution to reduce high exit rates and unlock higher revenue per session. Their online store now sees better engagement and higher conversions than ever before.

Company Overview

Business Challenge

Browser injected ads taking shoppers away from RC Willey to competitor sites

BrandLock solution

BrandLock & RC Willey A/B test to measure the impact of browser injected ads

The Goal

The Result

Impact

RC Willey removes browser injected ads to improve on-site conversions and increase revenue