RC Willey combats injected ads to improve conversion rate

Revenue Driven by BrandLock

See what our enterprise customers have to say

Golfbidder targets Hijacked Shoppers to increase conversion rate by 6%

5.87%

CVR Lift

Read the story

Murad enjoys 4% revenue growth by focusing on Hijacked Shoppers.

4.49%

Revenue Driven

Read the story

BrandLock delivers 6% of revenue by locking onto Hijacked Shoppers.

6.62%

Revenue Driven

Read the story

Charles Tyrwhitt Shirts Boosts Conversion Rates By Optimizing Shopping Experience For Hijacked Shoppers

4.64%

CVR Lift

Read the story

Her Room enjoys 5% conversion growth by locking onto Hijacked Shoppers.

5.54%

CVR Lift

Read the story

Cosabella drives 5% revenue growth by optimizing Hesitant, Wish List, & Hijacked Shoppers.

5.71%

Revenue Driven

Read the story

ProHealth got 16% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

16.62%

Revenue Driven

Read the story

Jolyn got 3% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

3.47%

Revenue Driven

Read the story

CBII focuses on Hesitant and Hijacked shoppers & drives 6% online revenue.

6.07%

Revenue Driven

Read the story

7% revenue driven through BrandLock by targeting Hesitant, Hijacked & Wrong Coupon Shoppers.

7.53%

Revenue Driven

Read the story

BrandLock drives 13% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

13.30%

Revenue Driven

Read the story

5% revenue growth by targetting Hijacked & Wrong Coupon Shoppers.

5.21%

Revenue Driven

Read the story

10% revenue driven by optimizing Hijacked, Extension & Wrong Coupon Shoppers.

10.56%

Revenue Driven

Read the story

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

3.65%

Revenue Driven

Read the story

Tula got 5% online revenue by locking onto Hesitant, Wish List, Hijacked & Wrong Coupon Shoppers.

5.49%

Revenue Driven

Read the story

Draper's & Damon's got 6% revenue by optimizing Extension, Hijacked & Wrong Coupon Shoppers.

6.25%

Revenue Driven

Read the story

Brandlock drives 11% revenue for Haband by focusing on Hijacked Shoppers & Wrong Coupon Shoppers.

11.23%

Revenue Driven

Read the story

Delonghi drives 11% revenue by tapping into Hesitant, Wrong Coupon & Hijacked Shoppers.

11.49%

Revenue Driven

Read the story

G/Fore got 5% revenue by locking onto Wrong Coupon & Hijacked Shoppers.

5.08%

Revenue Driven

Read the story

BrandLock drives 5% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

5.40%

Revenue Driven

Read the story

"BrandLock keeps our brands safe and clean. They are a trusted partner and help us optimize Hijacked Shoppers."

7.04%

CVR Lift

Read the story

"BrandLock has helped us recover millions in revenue through double-digit conversion growth."

10.36%

Revenue Driven

Read the story

"Brandlock ensures that we are maintaining our price integrity and acts as an active tool in reputation management. "

4.81%

Revenue Driven

Read the story

"BrandLock delivers on its promise and protects our brand integrity. We have seen a 15% increase in CR across multiple months."

12.37%

Revenue Driven

Read the story

"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."

22.18%

Revenue Driven

Read the story

"BrandLock works like a charm. Consistent gains every month."

8.66%

Revenue Driven

Read the story

"BrandLock is a Magic Conversion Booster. Turn it on. Get +10%."

8.67%

Revenue Driven

Read the story

"BrandLock delivers gains of +7%. It's a game-changer."

CVR Lift

Read the story

Pharmaca got 4% revenue growth by locking onto Hijacked Shoppers.

4.8%

CVR Lift

Read the story

Feel Unique drives 2% online revenue by locking onto Hijacked and Wrong Coupon Shoppers.

2.73%

Revenue Driven

Read the story

Bare Necessities focuses on Hijacked shoppers & increases revenue growth by 7%

7.12%

Revenue Driven

Read the story

"Removing shopper distractions and frustrations has had an immediate and profound influence on revenue growth."

8.15%

Revenue Driven

Read the story

Cartier targets Hijacked Shoppers & drives revenue by 9%

9.81%

Revenue Driven

Read the story

"Brandlock has been extremely beneficial to us. Our overall conversion rates have increased by double digits."

12.4%

CVR Lift

Read the story

Footwear etc. optimizes Hijacked Shoppers & drives 7.3% revenue through BrandLock

7.3%

Revenue Driven

Read the story

Topshop unlocks a 5% increase in conversion rate by targeting Hijacked Shoppers

5.67%

CVR Lift

Read the story

BrandLock solution

BrandLock & RC Willey A/B test to measure the impact of browser injected ads

RC Willey agreed to work with BrandLock on a pay-per-performance model to measure the impact of browser-injected ads. With a team of R&D experts, BrandLock set up 12 months of continuous A/B testing on the brand’s online store, under the following plan:

Single variant testing framework – BrandLock ‘on’ vs ‘off’
Randomized grouping – Visitors are assigned at random to two groups (control and protected)
Analytics integration – Results reporting within Google Analytics or Adobe (previously Omniture)
Revenue per session – Metric to measure the impact of removing browser injected ads across all devices (combines AOV and CR)

The test began by adding just one line of code to RC Willey’s tag management solution.

The Goal

With a goal to achieve a 99% confidence level on the data set, the A/B test set revenue per session as a success metric. The metric left no blind spots in determining the actual increase in revenue (or lift) by incorporating both AOV (average order value) and CR (conversion rate).

The Result

The A/B test on RC Willey began with a simple 50-50 traffic split. The visitors were randomly categorized into two groups – control (exposed to browser injected ads) and protected (browser injected ads disabled by BrandLock Shield).

From the second month, BrandLock Shield began protecting 90% of RC Willey’s traffic, leaving only 10% to the ‘control group’ where the ads were allowed to run their course.

Impact

RC Willey removes browser injected ads to improve on-site conversions and increase revenue

The results of the A/B test seamlessly began to flow into the analytics platform of RC Willey – Google Analytics. This made it easier for the brand to also monitor the impact of removing browser-injected ads with BrandLock Shield.

In the first month, RC Willey noticed a +18% increase in the overall site conversion rate for the protected group. By the next month, the conversion rate lifted to a whopping +31.43% for these protected shoppers.

After 12 months of continuous A/B testing, RC Willey successfully decreased its exit rate, increased on-site conversions, and its revenue per session. They also found that shoppers in the protected group were more engaged with what the store had to offer.

With BrandLock Shield, RC Willey achieved:

9% increase in revenue per session
10% increase in conversion rate
25% decrease in exit rate

RC Willey Combats Browser-injected Ads to Improve Conversion Rate

RC Willey onboards BrandLock solution to reduce high exit rates and unlock higher revenue per session. Their online store now sees better engagement and higher conversions than ever before.

Company Overview

Business Challenge

Browser injected ads taking shoppers away from RC Willey to competitor sites

BrandLock solution

BrandLock & RC Willey A/B test to measure the impact of browser injected ads

The Goal

The Result

Impact

RC Willey removes browser injected ads to improve on-site conversions and increase revenue