Revenue Driven by BrandLock
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![DripWorks Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/05/dripworks-logo-.png)
DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers
![Aurelia London Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/04/Aurelia_London_logo-removebg-preview.png)
Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.
![420 Science Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/03/420science.com-logo.png)
420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers
![The Woolery Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/02/thewoolery-cream-logo-newtagling-copy-removebg-preview.png)
The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers
![INYOpools Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/02/Inyo-Pools-Logo.png)
Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers
![Newton Baby Logo - BrandLock](https://brandlock.io/wp-content/uploads/2024/01/Newtonbaby-logo.png)
Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
![Nicks Boots Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/12/logo-nicksboots.png)
Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
![Gift Express Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/08/giftexpress-logo.png)
Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
![Tire Agent Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/download-removebg-preview.png)
Tire Agent drives 8.49% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.
![Viasox Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/ezgif.com-webp-to-png.png)
Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%
![Pickleball Central Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/70754c9a624b6e4d1b08295673005c67.w2100.h2100-removebg-preview.png)
8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
![johnnie-O Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/jo-logo-linear-sm-4-removebg-preview.png)
johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%
![Mylee Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/mylee-new-logo_7f59fa66-84c3-4485-a0d3-ce1b3cc6c1e9-removebg-preview.png)
Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers
![Stark Bro’s Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/0e6c7f4f-85b3-4421-8697-a364150afc48-removebg-preview.png)
Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%
![Inspire Uplift Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/06/download-removebg-preview-1.png)
Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%
![Legion Athletics Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/legion-logo.png)
Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers
![AmourPrints Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/Copy_of_Copy_of_Amourprints_14_340ca549-80d5-4139-9973-c79de3ce1c7c.png)
AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers
![CompAndSave Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/CompAndSave_New_Logo.png)
CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers
![LALO Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/meet-lalo-logo-9-removebg-preview.png)
Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%
![Frette Logo - BrandLock](https://brandlock.io/wp-content/uploads/2023/05/frette-logo.png)
Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%
![Golf bidder Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/golfbidder-logo-1.png)
Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%
![Murad Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/12/murad-e1670931473333.png)
Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers
![Golf Avenue Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/golf-avenue-logo-e1670933104166.png)
Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers
![CT Shirts Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/charles-tyrwhitt-logo-e1670930438363.png)
Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers
![Her Room Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/12/herroom-e1670930264211.jpg)
Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%
![Cosabella Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/12/621e3929f1231b47bf270356-1-1-e1670929936578.png)
Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers
![Prohealth Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/prohealth-logo.png)
ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
![Jolyn Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/jolyn-logo-1.png)
Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
![cbii-cbd Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/cbII-cbd-logo.png)
CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth
![Gazelle Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/gazelle-logo-2.png)
Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers
![SuperATV Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/superatv.com-logo.png)
SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
![GourmetGiftBaskets Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/gourmentgiftbasket-logo-e1670567596225.png)
Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers
![Apple Seeds Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/Appleseedsq-e1640878718344.png)
Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers
![Blair Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/blair.png)
Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.
![Tula Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/tula-logo.png)
Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers
![Drapers Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/image-removebg-preview-e1670566427442.png)
Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
![Haband Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/Haband.png)
Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers
![Delonghi Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/09/delonghi-logo.png)
Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers
![GFore Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/gfore-logo-1.png)
G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers
![Lulu and Georgia Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/lulu-and-georgia-logo-e1670564177147.png)
Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
![Peter Millar Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/03/1280px-Peter_Millar_Logo.svg-1.png)
Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%
![Fingerhut Logo - BrandLock](https://brandlock.io/wp-content/uploads/2022/01/fingerhut-logo-transparent.png)
Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers
![Cariuma Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/WhatsApp_Image_2021-12-16_at_7.19.53_PM-removebg-preview.png)
Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers
![Dermadoctor’s Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/12/WhatsApp_Image_2021-12-03_at_5.55.34_PM-removebg-preview-1-e1638537916919.png)
DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers
![Franklin Planner Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/11/franklin-planner-e1636362780947.png)
Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers
![Famous Smoke Shop Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/11/famous-smoke-shop-logo-A1AAEEA14D-seeklogo.com_.png)
Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers
![Fila Logo - BrandLock](https://brandlock.io/wp-content/uploads/2020/09/Fila_logo.svg.png)
Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers
![BUBS Naturals Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/10/BUBS_Naturals.png)
BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%
![Pharmaca Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/09/Pharmaca_Logo_HiRes.png)
Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers
![Feel Unique Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/07/PikPng.com_anastasia-beverly-hills-logo_4313264.png)
Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers
![Bare Necessities Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/07/bare-necessities-logo-vector-e1627382737318.png)
Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock
![Novica Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/06/Novica-final-e1622819365315.png)
Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers
![Cartier Logo - BrandLock](https://brandlock.io/wp-content/uploads/2020/06/Cartier-Transparent-e1591785560103.png)
Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%
![Jabra Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/06/1995815-e1622821792951.png)
Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%
![Footwear Etc. Logo - BrandLock](https://brandlock.io/wp-content/uploads/2020/06/Footwear-etc-Transparent.png)
Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock
![TopShop Logo - BrandLock](https://brandlock.io/wp-content/uploads/2021/07/topshop-1-logo-png-transparent-e1627383336545.png)
Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers
![](https://brandlock.io/wp-content/uploads/2020/02/rcwilley-logo.png)
Company Overview
RC Willey is an American home furnishings company headquartered in Salt Lake City, Utah. It was founded in 1932 by Rufus Call Willey when he started selling appliances door-to-door in Syracuse, Utah. Today the company operates several stores across Salt Lake City, Las Vegas, Sacramento, Reno, and Boise.
Business Challenge
Browser injected ads taking shoppers away from RC Willey to competitor sites
RC Willey, an American home furnishings company noticed a lot of their shoppers dropping off from product pages. While aware of browser-injected ads like popups, videos, adult content, and even competitor ads often showing up on a site on the consumer browser, the brand couldn’t effectively measure their impact on its conversions.
The contextual nature of these ads and their design further made it impossible for shoppers to identify them. They would only realize these were ads from other sites after clicking on them and being redirected to another site
The browser-injected ads ruined the on-site shopping experience for RC Willey’s shoppers and increased their exit rate.
When BrandLock met RC Willey, the meeting resulted in a quick analysis of the online store. This led to RC Willey noticing the vast number of browser-injected ads on their site across the category, product, and check-out pages. They also noted that more than 11% of their traffic was exposed to these ads.
RC Willey realized that browser-injected ads were not targeted at hacking their site. They only wanted to lure shoppers away from completing purchases.
BrandLock solution
BrandLock & RC Willey A/B test to measure the impact of browser injected ads
RC Willey agreed to work with BrandLock on a pay-per-performance model to measure the impact of browser-injected ads. With a team of R&D experts, BrandLock set up 12 months of continuous A/B testing on the brand’s online store, under the following plan:
- Single variant testing framework – BrandLock ‘on’ vs ‘off’
- Randomized grouping – Visitors are assigned at random to two groups (control and protected)
- Analytics integration – Results reporting within Google Analytics or Adobe (previously Omniture)
- Revenue per session – Metric to measure the impact of removing browser injected ads across all devices (combines AOV and CR)
The test began by adding just one line of code to RC Willey’s tag management solution.
The Goal
With a goal to achieve a 99% confidence level on the data set, the A/B test set revenue per session as a success metric. The metric left no blind spots in determining the actual increase in revenue (or lift) by incorporating both AOV (average order value) and CR (conversion rate).
The Result
The A/B test on RC Willey began with a simple 50-50 traffic split. The visitors were randomly categorized into two groups – control (exposed to browser injected ads) and protected (browser injected ads disabled by BrandLock Shield).
From the second month, BrandLock Shield began protecting 90% of RC Willey’s traffic, leaving only 10% to the ‘control group’ where the ads were allowed to run their course.
![](https://brandlock.io/wp-content/uploads/2021/07/rc-willey.com-before-script.png)
![](https://brandlock.io/wp-content/uploads/2021/07/rc-willey.com-after-script.png)
Impact
RC Willey removes browser injected ads to improve on-site conversions and increase revenue
The results of the A/B test seamlessly began to flow into the analytics platform of RC Willey – Google Analytics. This made it easier for the brand to also monitor the impact of removing browser-injected ads with BrandLock Shield.
In the first month, RC Willey noticed a +18% increase in the overall site conversion rate for the protected group. By the next month, the conversion rate lifted to a whopping +31.43% for these protected shoppers.
After 12 months of continuous A/B testing, RC Willey successfully decreased its exit rate, increased on-site conversions, and its revenue per session. They also found that shoppers in the protected group were more engaged with what the store had to offer.
With BrandLock Shield, RC Willey achieved:
- 9% increase in revenue per session
- 10% increase in conversion rate
- 25% decrease in exit rate
Stop ad injections from diverting your shoppers to competitors
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