Puma gets 11% more average order value by blocking rival ads

Revenue Driven by BrandLock

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Golfbidder targets Hijacked Shoppers to increase conversion rate by 6%

5.87%

CVR Lift

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Murad enjoys 4% revenue growth by focusing on Hijacked Shoppers.

4.49%

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BrandLock delivers 6% of revenue by locking onto Hijacked Shoppers.

6.62%

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Charles Tyrwhitt Shirts Boosts Conversion Rates By Optimizing Shopping Experience For Hijacked Shoppers

4.64%

CVR Lift

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Her Room enjoys 5% conversion growth by locking onto Hijacked Shoppers.

5.54%

CVR Lift

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Cosabella drives 5% revenue growth by optimizing Hesitant, Wish List, & Hijacked Shoppers.

5.71%

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ProHealth got 16% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

16.62%

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Jolyn got 3% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

3.47%

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CBII focuses on Hesitant and Hijacked shoppers & drives 6% online revenue.

6.07%

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7% revenue driven through BrandLock by targeting Hesitant, Hijacked & Wrong Coupon Shoppers.

7.53%

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BrandLock drives 13% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

13.30%

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5% revenue growth by targetting Hijacked & Wrong Coupon Shoppers.

5.21%

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10% revenue driven by optimizing Hijacked, Extension & Wrong Coupon Shoppers.

10.56%

Revenue Driven

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Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

3.65%

Revenue Driven

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Tula got 5% online revenue by locking onto Hesitant, Wish List, Hijacked & Wrong Coupon Shoppers.

5.49%

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Draper's & Damon's got 6% revenue by optimizing Extension, Hijacked & Wrong Coupon Shoppers.

6.25%

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Brandlock drives 11% revenue for Haband by focusing on Hijacked Shoppers & Wrong Coupon Shoppers.

11.23%

Revenue Driven

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Delonghi drives 11% revenue by tapping into Hesitant, Wrong Coupon & Hijacked Shoppers.

11.49%

Revenue Driven

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G/Fore got 5% revenue by locking onto Wrong Coupon & Hijacked Shoppers.

5.08%

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BrandLock drives 5% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

5.40%

Revenue Driven

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"BrandLock keeps our brands safe and clean. They are a trusted partner and help us optimize Hijacked Shoppers."

7.04%

CVR Lift

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"BrandLock has helped us recover millions in revenue through double-digit conversion growth."

10.36%

Revenue Driven

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"Brandlock ensures that we are maintaining our price integrity and acts as an active tool in reputation management. "

4.81%

Revenue Driven

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"BrandLock delivers on its promise and protects our brand integrity. We have seen a 15% increase in CR across multiple months."

12.37%

Revenue Driven

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"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."

22.18%

Revenue Driven

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"BrandLock works like a charm. Consistent gains every month."

8.66%

Revenue Driven

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"BrandLock is a Magic Conversion Booster. Turn it on. Get +10%."

8.67%

Revenue Driven

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"BrandLock delivers gains of +7%. It's a game-changer."

CVR Lift

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Pharmaca got 4% revenue growth by locking onto Hijacked Shoppers.

4.8%

CVR Lift

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Feel Unique drives 2% online revenue by locking onto Hijacked and Wrong Coupon Shoppers.

2.73%

Revenue Driven

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Bare Necessities focuses on Hijacked shoppers & increases revenue growth by 7%

7.12%

Revenue Driven

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"Removing shopper distractions and frustrations has had an immediate and profound influence on revenue growth."

8.15%

Revenue Driven

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Cartier targets Hijacked Shoppers & drives revenue by 9%

9.81%

Revenue Driven

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"Brandlock has been extremely beneficial to us. Our overall conversion rates have increased by double digits."

12.4%

CVR Lift

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Footwear etc. optimizes Hijacked Shoppers & drives 7.3% revenue through BrandLock

7.3%

Revenue Driven

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Topshop unlocks a 5% increase in conversion rate by targeting Hijacked Shoppers

5.67%

CVR Lift

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Business Challenge

Browser injected ads taking shoppers away from Puma to competitor sites

Puma, one of the world’s largest sport & lifestyle brands, noticed its online shoppers dropping off from product pages. While aware of browser-injected ads, there was some initial skepticism regarding the size of the problem, and the overall impact ads could be having on Puma shoppers. The contextual nature of these ads, luring shoppers with discounts, combined with the seamless nature at which insert themselves onto a page, leaves shoppers distracted, confused, and curious–clicking the ads 70% of the time.

The browser injected ads compromised the on-site shopping experience for Puma customers and also increased their overall exit rate. When BrandLock met Puma, the meeting resulted in a quick analysis of the online store. This led to Puma discovering that a number of browser-injected ads were, in fact, deploying on its category, product, and check-out pages. They also noted that more than 11% of their traffic was exposed to these ads.

Puma also realized that the injected ads were not aimed at hacking its site. The ads only served to lure shoppers away from completing purchases, redirecting them to competitor sites, in order to make affiliate fees on the traffic. The problem isn’t going away on its own because consumers aren’t complaining – the ads benefit them, leading them to better deals on the very same product. Retailers simply don’t see these ads, thus the skepticism that this is even a problem. It’s this combination of shopper benefit + being an invisible problem to retailers that allows folks on the Dark Web to make money unencumbered; simply by stealing traffic and getting paid for it.

BrandLock solution

BrandLock & Puma A/B test to measure the impact of browser injected ads

Puma agreed to work with BrandLock on a pay-for-performance model to measure the impact of browser-injected ads. (Brandlock charges a small % on the revenue lift delivered, as measured by Puma.) BrandLock and Puma then set about on 12 months of continuous A/B testing under the following plan:

Single variant testing framework – BrandLock ‘on’ vs ‘off’
Randomized grouping – Visitors are assigned at random to two groups (control and protected)
Data Integrity – Results flow directly to Puma’s Google Analytics. (Brandlock never touches the data or results.)
Revenue per session – #1 Metric to measure the impact of removing browser injected ads across all devices (combines AOV and CR into 1 metric that directly impacts P&L) The test began by adding just one line of code to Puma’s tag management solution, inserting Brandlock’s Javascript.

The A/B test on Puma began with a simple 50-50 traffic split. The visitors were randomly categorized into two groups – control (exposed to browser injected ads) and protected (browser injected ads disabled by BrandLock Shield).

The first month of the A/B test resulted in:

Control Group – 2.91% conversion rate
Protection Group – 3.13% conversion rate

From the second month, Shield began protecting 90% of Puma’s traffic, leaving only 10% to the ‘control group’ where the ads were allowed to run their course.

Impact

Puma removes browser injected ads to increase revenue with BrandLock Shield

The results of the A/B test seamlessly began to flow into the analytics platform of Puma – Google Analytics. This made it easier for the brand to also monitor the impact of removing browser-injected ads with BrandLock Shield.

In the first month, Puma noticed a +3.13% increase in the overall site conversion rate for the protected group. By the next month, the conversion rate lifted to +5.11% for these protected shoppers.

After 12 months of continuous A/B testing, Puma successfully decreased its exit rate, increased on-site conversions, and its revenue per session. They also found that shoppers in the protected group were more engaged with what the store had to offer.

With BrandLock Shield, Puma achieved:

+ 7.1 % increase in revenue per session
+ 7.4 % increase in conversion rate
– 10 % decrease in bounce rate
+ 11.4 % increase in orders per visit

Puma Pounces on Browser Based Ads, Increasing Revenue Per Session by +7.1%

Puma onboards BrandLock's customer journey optimization solution to block malicious ads from redirecting customers to rival websites. Puma's online store now achieves higher conversions and more revenue per session.

Company Overview

Business Challenge

Browser injected ads taking shoppers away from Puma to competitor sites

BrandLock solution

BrandLock & Puma A/B test to measure the impact of browser injected ads

Impact

Puma removes browser injected ads to increase revenue with BrandLock Shield