Revenue Driven by BrandLock
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DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers
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Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.
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420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers
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The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers
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Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers
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Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
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Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
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Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
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Tire Agent drives 8.49% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.
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Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%
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8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
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johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%
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Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers
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Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%
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Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%
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Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers
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AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers
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CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers
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Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%
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Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%
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Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%
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Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers
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Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers
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Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers
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Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%
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Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers
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ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
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Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
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CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth
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Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers
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SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
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Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers
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Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers
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Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.
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Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers
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Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
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Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers
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Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers
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G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers
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Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
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Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%
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Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers
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Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers
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DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers
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Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers
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Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers
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Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers
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BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%
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Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers
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Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers
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Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock
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Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers
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Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%
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Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%
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Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock
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Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers
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Company Overview
Peter Millar is a premium clothing company founded in Raleigh, North Carolina, USA. The company produces casual sportswear, tailored dress furnishings, luxury and performance golf attire for men and women.
Business Challenge
Unwanted Ads Led to Online Revenue Loss and Bad Customer Experience
Peter Millar’s website is a significant contributor to the growth of the company’s overall business.
Although the company makes significant investments in preserving the brand reputation and online customer experience, the retailer was unaware of a hidden problem – ad injections.
These ad injections displayed product and price comparison ads by the competitors to shoppers on Peter Millar’s website.
Many ads would follow shoppers as they browsed through the retailer’s website, redirecting shoppers to the competition when they would click on these ads.
These hidden distractions had been chipping away at their conversion rates and leading to a loss of revenue.
BrandLock solution
Eliminating Ad Injections from the Online Customer Experience
When BrandLock reached out to Peter Millar about the impact of ad injections on the company’s revenue, the retailer wanted to explore further and understand the true extent of the problem.
BrandLock ran a preliminary test and learned that over 7.7 percent of Peter Millar’s online customers were disrupted by unauthorized ads and diverted to competitor websites.
Peter Millar decided to implement Shield, BrandLock’s customer journey hijacking prevention solution to solve this problem.
With Shield, Peter Millar blocked all ad injections and restored revenue that had been previously lost to unwanted ads.
Additionally, they could also protect the online customer experience and the brand’s reputation. Shield swiftly solved the company’s immediate pain points and increased conversions.
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Impact
Gaining Consistent Conversion Rate Lift and ROI
Eliminating client-side ad injections for the past 12 months has consistently helped them lift their conversion rate by an average of 3.5 percent.
- 7.9% highest conversion rate lift
- 8.07% highest RPV lift
- ~12K orders rescued in one year
BrandLock has consistently delivered results and ROI with minimal efforts on the retailer’s side.
Stop ad injections from diverting your shoppers to competitors
Schedule a Demo