Revenue Driven by BrandLock
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Inspire Uplift targets Hijacked & Hesitant Shoppers & increases conversion rate by 6.25%

AmourPrints got 3.04% revenue driven by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers.

Frette focuses on Hijacked shoppers & increases revenue growth by 7.88%

Golfbidder targets Hijacked Shoppers to increase conversion rate by 6%

Murad enjoys 4% revenue growth by focusing on Hijacked Shoppers.

BrandLock delivers 6% of revenue by locking onto Hijacked Shoppers.

Charles Tyrwhitt Shirts Boosts Conversion Rates By Optimizing Shopping Experience For Hijacked Shoppers

Her Room enjoys 5% conversion growth by locking onto Hijacked Shoppers.

Cosabella drives 5% revenue growth by optimizing Hesitant, Wish List, & Hijacked Shoppers.

ProHealth got 16% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

Jolyn got 3% revenue by locking onto Extension, Hijacked & Wrong Coupon Shoppers.

CBII focuses on Hesitant and Hijacked shoppers & drives 6% online revenue.

7% revenue driven through BrandLock by targeting Hesitant, Hijacked & Wrong Coupon Shoppers.

BrandLock drives 13% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

5% revenue growth by targetting Hijacked & Wrong Coupon Shoppers.

10% revenue driven by optimizing Hijacked, Extension & Wrong Coupon Shoppers.

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula got 5% online revenue by locking onto Hesitant, Wish List, Hijacked & Wrong Coupon Shoppers.

Draper's & Damon's got 6% revenue by optimizing Extension, Hijacked & Wrong Coupon Shoppers.

Brandlock drives 11% revenue for Haband by focusing on Hijacked Shoppers & Wrong Coupon Shoppers.

Delonghi drives 11% revenue by tapping into Hesitant, Wrong Coupon & Hijacked Shoppers.

G/Fore got 5% revenue by locking onto Wrong Coupon & Hijacked Shoppers.

BrandLock drives 5% revenue by optimizing shopper journeys for Wrong Coupon & Hijacked Shoppers.

"BrandLock keeps our brands safe and clean. They are a trusted partner and help us optimize Hijacked Shoppers."

"BrandLock has helped us recover millions in revenue through double-digit conversion growth."

"Brandlock ensures that we are maintaining our price integrity and acts as an active tool in reputation management. "

"BrandLock delivers on its promise and protects our brand integrity. We have seen a 15% increase in CR across multiple months."

"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."

"BrandLock works like a charm. Consistent gains every month."

"BrandLock is a Magic Conversion Booster. Turn it on. Get +10%."

"BrandLock delivers gains of +7%. It's a game-changer."

Pharmaca got 4% revenue growth by locking onto Hijacked Shoppers.

Feel Unique drives 2% online revenue by locking onto Hijacked and Wrong Coupon Shoppers.

Bare Necessities focuses on Hijacked shoppers & increases revenue growth by 7%

"Removing shopper distractions and frustrations has had an immediate and profound influence on revenue growth."

Cartier targets Hijacked Shoppers & drives revenue by 9%

"Brandlock has been extremely beneficial to us. Our overall conversion rates have increased by double digits."

Footwear etc. optimizes Hijacked Shoppers & drives 7.3% revenue through BrandLock

Topshop unlocks a 5% increase in conversion rate by targeting Hijacked Shoppers

Company Overview
Nine West is an American online retailer based in White Plains, NY. Initially founded as a fashion footwear brand the company expanded into handbags, sunglasses, legwear, outerwear, jewelry, belts, watches, cold weather accessories, hats, scarves and wraps, and eyewear.
Business Challenge
Regular shoppers started to complain about intrusive pop-up ads on their retail site. But these ads were not being served by the company at the time and they couldn’t really see where they were showing up or how many ads were there in all.
But after meeting with BrandLock, they saw all these ads impact the online shopping journey first hand and the number of ads was quite alarming.
The ads were not only contextually right, but they were also seamlessly blended into the product page. While they were displayed like the product of the retailer, when clicked, they took the shopper to a competing site.
The next challenge was to check just how many of the shoppers were seeing such ads.
BrandLock solution
Shield Removes Unwanted Ads to Decrease Shopper Frustrations and Improve Conversions
- Agreeing to work on a performance-based model, BrandLock began running an A/B test on the store visitors, over a period of twelve months. The test was targeted at demonstrating the impact on key metrics after Shield disabled unwanted ads in real-time vs the site visitors that were still seeing these ads.
- With the implementation as simple as dropping a line of code into the tag management solution, BrandLock got to work immediately.
- Shield would measure the change in the website’s revenue per visit to be positively sure that the implementation works. The metric was also chosen based on the fact that it had direct implications for the profit and loss of the company. The test implemented monitoring a lot of data and shopper visits to validate the conversions (sales).
- In the first month, the online retailer began with a 50-50 traffic split to see how effective Shield was at keeping unwanted ads at bay and converting the audience that was being protected from them. From the second to the twelfth month, BrandLock’s Shield ended up protecting 90% of their store traffic from unwanted distractions.
- BrandLock helped them identify that about 11.25% of their visits were impacted by unwanted ads. This also affected the website’s conversion rate.
- The online retailer immediately realized that these distractions were no longer targeted at hacking their site but stealing their customers.



Impact
The Company Successfully Reduces Cart Abandonment with Shield
- The company witnessed a +5.52% increase in the overall revenue per visit. The next month, the retail store saw it climbing up to +10.89%.
- After 11 months of continuous A/B testing with BrandLock, the results were clear. It was possible to improve the monthly revenue by 5-10% by simply disabling all the consumer browser-based distractions that were luring the shopper away.
- The online retail store obtained a 22x ROI by investing in Shield and continues to deliver more conversions by ensuring a distraction-free website.
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