Revenue Driven by BrandLock
See what our enterprise customers have to say

Beddy's drives 9.59% revenue by optimizing shopper journeys for Hijacked, Hesitant & Extension Shoppers.

Staples drives 1.4% revenue by optimizing shopper journeys for Hijacked & Extension Shoppers while saving 39% in Affiliate Fees.

Reliable Parts drives 4.44% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

2XU drives 3.72% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

Ashridge Nurseries drives 4% revenue by optimizing shopper journeys for Hijacked & Wrong Coupon Shoppers.

Farmgirl Flowers drives 2.79% revenue by optimizing shopper journeys for Hijacked Shoppers.

The Free Spirits Company drives 5.95% revenue by optimizing shopper journeys for Hijacked & Hesitant Shoppers.

UK Soccer Shop drives 4.16% revenue by optimizing shopper journeys for Hijacked and Hesitant Shoppers.

DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers

Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.

420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers

The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers

Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers

Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers

Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

Tire Agent drives 16.58% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.

Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%

8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers

johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%

Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers

Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%

Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%

Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers

AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers

CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers

Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%

Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%

Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%

Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers

Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers

Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers

Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%

Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers

ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth

Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers

SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers

Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers

Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.

Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers

Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers

Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers

Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers

G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers

Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers

Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%

Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers

Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers

DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers

Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers

Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers

Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers

BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%

Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers

Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers

Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock

Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers

Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%

Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%

Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock

Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers

Company Overview
Kirkland’s is an American retail chain that sells home decor, furniture, textiles, accessories, and gifts. It operates 434 stores in 37 states as well as an online store.
Business Challenge
Kirkland’s Website Faced Revenue Leakage Due to Unauthorized Ads
The VP of digital technology, Jim Richmond, and his eCommerce team at Kirkland’s were aware of the ad injections problem on their website, but the magnitude of the adware problem was unknown.
The contextual nature and design of the ads blended seamlessly with the online store’s experience – especially on the product detail pages.
Visitors could not distinguish these unauthorized ads and clicked on them, redirecting to other competitor websites. Hijacking customer paths resulted in revenue loss and negative brand perception.
BrandLock connected with Kirkland’s and pointed out that this was a customer-side problem. These malicious ads would show up on shoppers’ browsers and the source of browser adware was out of the company’s control.
BrandLock solution
Brandlock Removes Browser Injected Ads and Boosts Conversions
- BrandLock conducted an A/B test to understand the magnitude of the problem. The team realized that 11.25% of Kirkland’s customers were exposed to unwanted ads.
- This also helped the eCommerce team understand the amount of revenue these ads were stealing from their online business.
- BrandLock deployed Shield – a customer journey hijacking solution, to block all existing and emerging threats from the website.
- Kirkland’s eCommerce team could measure the impact of Shield by tracking the conversion rate and other KPIs on their Adobe Analytics dashboard system.
- The website experienced a positive lift in conversion rate and a +5.3% revenue per visitor lift in the first month.

Impact
Kirkland Improves Online Customer Experience
Eliminating unwanted ads resulted in fewer customer frustrations and unlocked additional revenue. This has allowed the eCommerce team to manage their acquisition costs while driving more sales from existing traffic.
- +10.92% conversion rate lift
- +5.79% revenue per session lift
- 360% more page views per visit
Shield’s machine learning capabilities enable BrandLock to identify new ad injections for Kirkland’s and continue to optimize eCommerce conversions at a higher rate.
Stop ad injections from diverting your shoppers to competitors
Schedule a Demo