Revenue Driven by BrandLock
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DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers
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Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.
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420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers
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The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers
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Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers
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Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
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Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
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Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
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Tire Agent drives 8.49% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.
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Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%
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8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
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johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%
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Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers
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Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%
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Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%
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Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers
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AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers
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CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers
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Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%
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Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%
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Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%
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Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers
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Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers
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Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers
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Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%
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Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers
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ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
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Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
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CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth
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Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers
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SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
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Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers
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Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers
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Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.
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Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers
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Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
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Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers
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Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers
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G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers
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Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
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Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%
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Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers
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Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers
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DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers
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Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers
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Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers
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Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers
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BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%
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Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers
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Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers
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Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock
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Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers
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Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%
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Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%
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Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock
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Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers
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Company Overview
Famous Smoke Shop (FSS) is the largest American-owned online cigar store in the US. The company is engaged primarily in the retail and wholesale of cigars, humidors, and cigar accessories.
Business Challenge
The Online Store Experienced Lower Conversion Rates and Average Order Values
Delivering a seamless customer experience is at the heart of the business for Famous Smoke Shop. But for a significant segment of their online customers, the conversion optimization efforts were undermined by Customer Journey Hijacking – a widespread problem where unauthorized ads and malware are injected into consumer browsers and devices.
Ad injections disrupted the visitor’s online customer experience with product ads, banners, and pop-ups that diverted customers to other websites, hurting FSS’ revenue.
BrandLock notified the team about how these consumer-side ad injections were targeting their shoppers and hurting their revenue. The online team was curious and inquired about a lasting solution.
BrandLock solution
BrandLock Protects Famous Smoke Shop’s Online Customer Experience
- BrandLock conducted a preliminary analysis of the website and discovered that mobile and browser-injected ads affected over 7 percent of the online store’s web traffic.
- Being able to see how competitor ad injections were showing up on the customer side, FSS put a stop to these disruptions by deploying BrandLock’s Shield – Customer Hijacking Prevention solution.
Driving Additional Revenue for Famous Smoke Shop with one-to-one Promotions
- After creating an adware-free journey for their customers, Famous Smoke Shop was also interested in discovering solutions that could fully monetize their traffic and customer loyalty. In BrandLock’s Engage, FSS found the solution to fuel both.
- With Engage, FSS could identify their customer’s shopping behavior in real-time and deliver 1:1 personalized promotions to further boost their conversion rates.
- FSS could also learn more about the behavior of deal-seeking customers: How they shop and the best promotion needed to win them over.
- By tapping into shopper behavior and offering the right promotion at the right time, FSS could convert more traffic into customers, prevent drop-offs, and keep them engaged on their website longer.
- Engage also helped FSS manage customer frustrations caused by invalid coupon codes and unauthorized coupon extensions, resulting in substantial affiliate savings.
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
Impact
A Frictionless Online Customer Experience Saved $130,000 in Affiliate Commissions
- Incorrect promo code management and minimizing promo code runs helped Famous Smoke Shop save $130,000 in affiliate fees.
- By creating a frictionless customer experience, the store increased its conversion rate by 2.92 percent along with a revenue lift of 3.31 percent.
- Controlling customer frustration reduced the bounce rate and exit rate by 5 percent and 5.9 percent individually.
Stop ad injections from diverting your shoppers to competitors
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