Revenue Driven by BrandLock
See what our enterprise customers have to say
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DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers
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Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.
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420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers
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The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers
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Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers
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Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
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Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
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Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
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Tire Agent drives 8.49% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.
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Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%
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8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
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johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%
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Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers
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Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%
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Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%
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Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers
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AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers
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CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers
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Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%
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Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%
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Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%
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Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers
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Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers
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Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers
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Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%
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Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers
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ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
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Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
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CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth
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Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers
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SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
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Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers
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Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers
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Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.
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Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers
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Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
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Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers
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Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers
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G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers
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Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
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Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%
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Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers
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Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers
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DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers
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Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers
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Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers
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Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers
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BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%
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Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers
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Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers
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Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock
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Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers
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Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%
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Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%
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Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock
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Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers
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Company Overview
Cariuma is a conscious Brazilian direct-to-consumer sneaker brand made from natural premium materials. It provides sustainably made comfortable and classic sneakers. Cariuma is also a B-Corp and plants two trees in the Brazilian rainforest for every pair of sneakers sold.
Business Challenge
Browser Injected Ads were Stealing Cariuma’s Visitors
Being a young and growing company, Cariuma constantly tests different solutions to enhance its eCommerce shopping experience and conversion rates. It regularly checks the impact of new solutions on its brand’s reputation and eCommerce KPIs.
Unfortunately, these efforts were not reaching a significant portion of their on-site customer base – who were affected by Customer Journey Hijacking (CJH).
BrandLock connected with Cariuma and made them aware of the problem. Traffic hijackers inject competitor ads, pop-ups, and other malicious ads into browser extensions and other free software programs downloaded by online shoppers.
The goal of these injected ads is to redirect Cariuma’s hard-earned traffic to other websites at Cariuma’s expense. This results in revenue leakage unknown to the eCommerce merchants.
BrandLock notified Cariuma’s eCommerce team about the scale and impact of CJH. After viewing screenshots of various types of unauthorized ads appearing to their site visitors, Senior Digital Officer Felipe G. Araujo and the Cariuma team wanted to investigate further.
The team’s significant efforts and investment in optimizing conversions and online brand reputation would be ineffective if they could not resolve this invisible yet real problem.
They needed a solution that could deliver transparent and verifiable results.
BrandLock solution
Cariuma Gains Immediate Gain In Conversion Rates After Removing Ads
- BrandLock conducted an A/B test to verify how many visitors were seeing unwanted ads and how they were affecting profitability.
- The test numbers revealed that 6.17% of all visitors to cariuma.com were exposed to ad injections – a good deal of them were competitor ads.
- Cariuma was able to verify the data and impact of customer journey hijacking using their own Google Analytics platform.
- BrandLock deployed Shield – a customer hijacking prevention solution to block all ad injections on the client-side and create a distraction-free customer journey.
- After removing ad injections, Cariuma has seen its average conversion rate lift by 3.71% and revenue per visit lift also increase by 3.78%.
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Impact
Cariuma Sees Positive ROI on BrandLock Investment
The company is happy to see positive returns on BrandLock solutions with the minimal upfront investment needed on their end.
- 3.71% conversion rate lift
- 3.78% revenue per session lift
- 2.5% decrease in bounce rate
With invasive ads no longer luring customers away from the website, Felipe and the Cariuma team are now able to ensure the intended online customer experience is delivered without any distractions.
Stop ad injections from diverting your shoppers to competitors
Schedule a Demo