Revenue Driven by BrandLock
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DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers
Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.
420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers
The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers
Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers
Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
Tire Agent drives 8.49% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.
Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%
8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%
Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers
Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%
Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%
Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers
AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers
CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers
Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%
Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%
Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%
Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers
Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers
Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers
Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%
Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers
ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth
Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers
SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers
Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers
Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.
Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers
Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers
Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers
G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers
Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%
Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers
Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers
DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers
Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers
Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers
Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers
BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%
Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers
Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers
Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock
Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers
Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%
Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%
Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock
Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers
Company Overview
Franklin Planner Corporation is located in West Valley City, UT, and is part of the Book Stores and News Dealers Industry. Franklin Planner Corporation has hundreds of employees across all of its locations and generates $68.63 million in sales (USD).
Business Challenge
Invasive Ads Skim Franklin Planner’s Web Traffic and Conversions
The eCommerce team invests significant efforts in optimizing their customers’ online experience and increasing conversions. But this experience was not getting through to a significant portion of the customers because of customer journey hijacking.
Unauthorized ads, pop-ups, banners, and competing product ads were injected into the customer browsers, redirecting Franklin Planner’s web traffic to competitor sites, sweeping away their online revenue.
When BrandLock alerted Franklin Planner about this invisible problem, it surprised the eCommerce team that an issue disrupting the customer experience could fly under the organization’s radar.
BrandLock solution
Franklin Planner Deploys Shield to Block Unauthorized Ad injections
- The eCommerce team agreed to a four-week proof-of-concept with BrandLock to understand the impact of ad injections on their eCommerce KPIs.
- A/B testing revealed that 7.4% of all online visitor sessions to Franklin Planner’s website were exposed to unauthorized ads. These sophisticated ads were made to look like an integrated part of the website; many ads would offer items that closely matched the products in the company’s catalog.
- The company deployed BrandLock’s Shield – customer journey hijacking prevention solution to identify and remove ad injections.
- Along with unwanted ads, Shield also blocked unauthorized coupon extensions. The extensions automatically injected codes at the point of conversion, on items customers were willing to pay full price for.
- This meant instead of driving sales, coupon extensions were unnecessarily taking away parts of the overall eCommerce revenue and claiming unfair affiliate fees.
Impact
Franklin Planner Wins Back Revenue by Blocking Unwanted Ads
The website’s conversion rate climbed significantly, preventing unauthorized ad injections from disrupting the online customer experience.
- 6.38% average conversion rate lift
- 5.18% average revenue per visit lift
- 3,683 orders recovered in 6 months
Moving the partnership forward, BrandLock has recently deployed Engage – a personalized one-to-one promotions solution. Engage is helping Franklin Planner identify shopper behavior in real-time and motivate customers with personalized promotions.
Stop ad injections from diverting your shoppers to competitors
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