Customer Stories
The Results
5.45%
Revenue Per Visit Lift
5.23%
Conversion Rate Lift
4.49%
Orders Recovered in 3 Months
Revenue Driven by BrandLock
See what our enterprise customers have to say
Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%
9.81%
Revenue Driven
Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%
2.86%
Revenue Driven
Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock
7.3%
Revenue Driven
Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers
6.2%
Revenue Driven
DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers
11.18%
CVR Lift
Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.
5.00%
CVR Lift
420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers
0.93%
CVR Lift
The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers
2.29%
Revenue Driven
Inyo Pools drives 6.52% revenue by optimizing shopper journeys for Hijacked Shoppers
10.06%
CVR Lift
Newton Baby drives 3.68% revenue by optimizing shopper journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
3.68%
Revenue Driven
Nicks Boots Drives 24.33% Revenue Growth by Optimizing Shopper Journeys for Hijacked Shoppers, Hesitant Shoppers & Wrong Coupon Shoppers
24.33%
Revenue Driven
Gift Express Drives 21.47% Revenue Growth By Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
21.47%
Revenue Driven
Tire Agent drives 8.49% revenue by locking onto Hijacked, Frustrated & Wrong Coupon Shoppers.
8.49%
Revenue Driven
Viasox targets Hijacked & Wrong Coupon Shoppers & Increases Revenue by 3.21%
3.21%
Revenue Driven
8.71% Revenue Driven by Optimizing Hijacked, Hesitant, Extension, Wrong Coupon & Wishlist Shoppers
8.71%
Revenue Driven
johnnie-O Drives 3.31% Revenue By Optimising Hijacked & Wrong Coupon Shoppers, Increasing Conversion Rates by 3.90%
3.31%
Revenue Driven
Mylee Drives 3.47% Revenue Growth by Locking Onto Hijacked & Hesitant Shoppers
3.47%
Revenue Driven
Stark Bro's Drives 2.34% Revenue Per Session by locking onto Hijacked Shoppers, Increasing Conversion Rates by 4.26%
2.34%
Revenue Driven
Inspire Uplift targets Hijacked & Hesitant Shoppers & Increases Site Revenue by 3.96%
3.96%
Revenue Driven
Legion Athletics Drives 4.74% Revenue by Locking Onto Hijacked, Hesitant, Extension, Wishlist & Wrong Coupon Shoppers
4.74%
Revenue Driven
AmourPrints Drives 3.04% Revenue Growth By Locking onto Hesitant, Wishlist, Hijacked & Extension Shoppers
3.04%
Revenue Driven
CompAndSave Got 5.12% Revenue Growth by locking onto Hesitant, Wish List, Hijacked & Extension Shoppers
5.12%
Revenue Driven
Lalo Drives 2.83% Revenue By Optimizing Shopper Journey for Hijacked Shoppers, Increasing Revenue Per Visit by 5.94%
2.83%
Revenue Driven
Frette focuses on Hijacked Shoppers & Increases Revenue Growth by 7.88%
7.88%
Revenue Driven
Golfbidder Drives 14.47% Revenue Per Visit Lift By Locking onto Hijacked Shoppers, & Increases Conversion Rate By 5.87%
14.47%
Revenue Driven
Murad enjoys 7.68% Revenue Growth By Focusing on Hijacked & Wrong Coupon Shoppers
4.41%
Revenue Driven
Golf Avenue Enjoys 6.62% Revenue Growth By Locking Onto Hijacked Shoppers
6.62%
Revenue Driven
Charles Tyrwhitt Shirts Drives 5.69% Revenue By Optimizing Shopping Experience For Hijacked Shoppers
5.69%
Revenue Driven
Her Room Drives 4.63% Revenue Per Visit Lift By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 5.54%
4.63%
Revenue Driven
Cosabella Drives 5.71% Revenue Growth By Optimizing Hesitant, Wishlist, & Hijacked Shoppers
5.71%
Revenue Driven
ProHealth Got 16.62% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
16.62%
Revenue Driven
Jolyn Enjoys 3.47% Revenue By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
3.47%
Revenue Driven
CBII Focuses On Hesitant & Hijacked Shoppers & Drives 6.07% Online Revenue Growth
6.07%
Revenue Driven
Gazelle Drives 7.53% Revenue Through BrandLock By Targeting Hesitant, Hijacked & Wrong Coupon Shoppers
7.53%
Revenue Driven
SuperATV Drives 13.40% Revenue By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
13.30%
Revenue Driven
Gourmet Gift Baskets Got 5.21% Revenue Through BrandLock By Targetting Hijacked & Wrong Coupon Shoppers
5.21%
Revenue Driven
Appleseed's Drives 10.56% Revenue By Optimizing Hijacked, Extension & Wrong Coupon Shoppers
10.56%
Revenue Driven
Blair drives 3% revenue by focusing on Extension, Hijacked, & Wrong Coupon Shoppers.
3.65%
Revenue Driven
Tula Got 5.49% Online Revenue Growth By Locking Onto Hesitant, Wishlist, Hijacked & Wrong Coupon Shoppers
5.49%
Revenue Driven
Draper's & Damon's Got 6.25% Revenue Growth By Locking Onto Extension, Hijacked & Wrong Coupon Shoppers
6.25%
Revenue Driven
Haband Drives 11.23% Revenue By Focusing On Hijacked Shoppers & Wrong Coupon Shoppers
11.23%
Revenue Driven
Delonghi Drives 11.49% Revenue By Tapping Into Hesitant, Wrong Coupon & Hijacked Shoppers
11.49%
Revenue Driven
G/Fore Got 5.08% Revenue Growth By Locking Onto Wrong Coupon & Hijacked Shoppers
5.08%
Revenue Driven
Lulu and Georgia Drives 5.40% Revenue Growth By Optimizing Shopper Journeys For Wrong Coupon & Hijacked Shoppers
5.40%
Revenue Driven
Peter Millar Drives 3.08% Revenue By Focusing On Hijacked Shoppers, Increasing Conversion Rates by 7.04%
3.08%
Revenue Driven
Fingerhut Drives 10.36% Revenue By Focusing On Hijacked, Hesitant & Wrong Coupon Shoppers
10.36%
Revenue Driven
Cariuma Drives 4.81% Revenue Through BrandLock By Focusing On Hijacked and Wrong Coupon Shoppers
4.81%
Revenue Driven
DERMAdoctor Drives 12.37% Revenue Growth By Locking Onto Hesitant, Wrong Coupon & Hijacked Shoppers
12.37%
Revenue Driven
Franklin Planner Got 22.18% Revenue By Targeting Hesitant, Wrong Coupon & Hijacked Shoppers
22.18%
Revenue Driven
Famous Smoke Drives 8.66% Revenue By Targeting Hijacked, Extension, Hesitant, Wrong Coupon Shoppers
8.66%
Revenue Driven
Fila Got 8.67% Online Revenue Growth By Locking On Extension, Hesitant, Wish List & Hijacked Shoppers
8.67%
Revenue Driven
BUBS Naturals Increases 7.49% Revenue Per Visit By Locking Onto Hijacked Shoppers, Increasing Conversion Rates by 7%
7.49%
Revenue Driven
Pharmaca got 4% Revenue Growth by Locking Onto Hijacked Shoppers
4%
Revenue Driven
Feel Unique Drives 2.73% Online Revenue By Locking On To Hijacked & Wrong Coupon Shoppers
2.73%
Revenue Driven
Bare Necessities Focuses On Hijacked Shoppers & Drives 7.12% Revenue Through BrandLock
7.12%
Revenue Driven
Novica Drives 8.15% Revenue Through BrandLock By Targeting Wrong Coupon & Hijacked Shoppers
8.15%
Revenue Driven
Cartier Targets Hijacked Shoppers & Drives Revenue By 9.81%
9.81%
Revenue Driven
Jabra Drives 2.86% Revenue Growth By Locking Onto Hijacked Shoppers, Increasing Revenue Per Visit by 8.1%
2.86%
Revenue Driven
Footwear etc. Optimizes Hijacked Shoppers & Drives 7.3% revenue through BrandLock
7.3%
Revenue Driven
Topshop Increases 6.2% Revenue Per Visit By Targeting Hijacked Shoppers
6.2%
Revenue Driven
DripWorks drives 15.90% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist, Extension & Wrong Coupon Shoppers
11.18%
CVR Lift
Aurelia London drives 5.74% revenue by optimizing shopper journeys for Hijacked & Wishlist Shoppers.
5.00%
CVR Lift
420 Science drives 19.17% revenue by optimizing shopper journeys for Hijacked, Hesitant, Wishlist & Wrong Coupon Shoppers
0.93%
CVR Lift
The Woolery drives 2.29% revenue by optimizing shopper journeys for Hijacked Shoppers
2.29%
Revenue Driven
Company Overview
Franklin Planner Corporation is located in West Valley City, UT, and is part of the Book Stores and News Dealers Industry. Franklin Planner Corporation has hundreds of employees across all of its locations and generates $68.63 million in sales (USD).
Industry
stationery
Solution
Shield & Engage
Company Size
51-200 employees
Alexa Rank
#165,161
Business Challenge
Invasive Ads Skim Franklin Planner’s Web Traffic and Conversions
The eCommerce team invests significant efforts in optimizing their customers’ online experience and increasing conversions. But this experience was not getting through to a significant portion of the customers because of customer journey hijacking.
Unauthorized ads, pop-ups, banners, and competing product ads were injected into the customer browsers, redirecting Franklin Planner’s web traffic to competitor sites, sweeping away their online revenue.
When BrandLock alerted Franklin Planner about this invisible problem, it surprised the eCommerce team that an issue disrupting the customer experience could fly under the organization’s radar.
BrandLock solution
Franklin Planner Deploys Shield to Block Unauthorized Ad injections
- The eCommerce team agreed to a four-week proof-of-concept with BrandLock to understand the impact of ad injections on their eCommerce KPIs.
- A/B testing revealed that 7.4% of all online visitor sessions to Franklin Planner’s website were exposed to unauthorized ads. These sophisticated ads were made to look like an integrated part of the website; many ads would offer items that closely matched the products in the company’s catalog.
- The company deployed BrandLock’s Shield – customer journey hijacking prevention solution to identify and remove ad injections.
- Along with unwanted ads, Shield also blocked unauthorized coupon extensions. The extensions automatically injected codes at the point of conversion, on items customers were willing to pay full price for.
- This meant instead of driving sales, coupon extensions were unnecessarily taking away parts of the overall eCommerce revenue and claiming unfair affiliate fees.
"The biggest ROI this year is BrandLock. +6% CR lift by simply blocking unwanted distractions on our site."
Jared Lee
VP Ecommerce
Franklin Planner
Impact
Franklin Planner Wins Back Revenue by Blocking Unwanted Ads
The website’s conversion rate climbed significantly, preventing unauthorized ad injections from disrupting the online customer experience.
- 6.38% average conversion rate lift
- 5.18% average revenue per visit lift
- 3,683 orders recovered in 6 months
Moving the partnership forward, BrandLock has recently deployed Engage – a personalized one-to-one promotions solution. Engage is helping Franklin Planner identify shopper behavior in real-time and motivate customers with personalized promotions.
Stop ad injections from diverting your shoppers to competitors
Schedule a Demo