A study published by Marketing Dive states that businesses lose up to $1.27 billion every year to ad fraud. With technology making it easier for people to take their brands…

The fast-paced growth of the eCommerce industry is making it challenging for online retailers to grow their business. No matter what niche they are in, their target market always has…

If you’re driving a decent amount of traffic to your online store, but not converting as many visits into sales, you’re not alone. According to Statista, only 2.42% of an…

As an eCommerce business, you want to be able to make data-driven decisions. Be it introducing a new product range or setting up a fresh marketing campaign, you need to be doubly sure about what you’re doing.

Considering the ever-increasing number of brands online, it is understandable.

But while you’re spending hours on analytics, are you really tracking the right numbers?

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An eCommerce business typically experiences a cart abandonment rate of 56% to a whopping 81%. Now everyone is talking about how to optimize the on-site shopping experience. But what about…

Research establishes that affiliate marketing programs drive 16% of all online orders. But what if we say that these affiliates could be charging you for sending back your traffic?

Or converting a shopper who was already on your store and just about to complete check out?

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Over the past few years, internet users are increasingly complaining about misleading and malicious ads popping across websites. Be it the biggest online brand or one that has just begun, they seem to be hard to get rid of. They not just make it almost impossible to interact with the website but also lure internet shoppers away to other sites. In this article, we’re sharing everything you need to know about browser injected ads.

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The internet user’s attention span is said to be the same as a goldfish. Considering the number of brands launching their online stores, how is it that we expect online shoppers to be more focused? With cart abandonment rates reaching 81%, it is time to bring in new technology to your eCommerce enterprise stack to keep your visitors engaged and increase on-site conversions.

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Technology has undeniably made it much easier for brands to take their products to a global market and continually communicate with their audiences. With up to 1.2 zettabytes per year of internet traffic, digital platforms like Facebook, Twitter, Pinterest, and other ad networks have become the number one way for online retailers to attract shoppers. But over the years, digital advertising has been going wrong and the biggest of brands have been taking a hit.

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