Brand Safety And How It Impacts Your Online Retail Sales

Technology has undeniably made it much easier for brands to take their products to a global market and continually communicate with their audiences. With up to 1.2 zettabytes per year of internet traffic, digital platforms like Facebook, Twitter, Pinterest, and other ad networks have become the number one way for online retailers to attract shoppers. But over the years, digital advertising has been going wrong and the biggest of brands have been taking a hit.

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