The average Shopify cart abandonment rate has reached a whopping 69.57%. That’s more than half the sales your online store could bag!
With the increasing number of brands going online with Shopify, there are many reasons for cart abandonment. From different product ranges available to the discounts being offered, a typical online shopper has too many options when making a purchase.
You can’t stop the eCommerce industry from growing and shoppers exploring more brands. But you can optimize your store and implement strategies other than cart recovery emails that will reduce Shopify cart abandonment.