5 Types Of Online Shoppers And Why Sites Fail To Convert Them

When cart abandonment rates are hitting as high as 80%, online retailers are continually looking for ways to optimize their store and maximize conversions. Be it getting their online store visitors to subscribe to the newsletter, opt-in for push notifications or make a purchase, everyone’s end goal is to trigger an interaction in the first visit.

But why is it that despite the continual optimization of product and checkout pages, most online stores seem to be losing a significant chunk of their customers – the number increases year after year?

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