You’re running various ads to drive traffic to your store. The daily footfall of your online store is also considerable. But when it comes to how many of those visitors turn into subscribers or customers, your eCommerce conversion rate is low. But you’re not alone and in this article, we’re discussing why this happens despite offering the best of deals! According to WordStream, the overall conversion rate in the eCommerce industry is about 2.35%. The top 25% of companies convert at 5.31% and the top 10% convert at 11.45%. Yes, even global brands like Nine West and Kirkland’s have to